Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 111

Marketing Automation Services Work Management Lead Scoring Lead Ranking 111

Benchmark Email

JUNE 16, 2021

Content marketing as a strategy centers around the idea that providing value to readers will eventually convert them to customers. Your content can and should help your peers, too – even those who might be seen as your competition. But, content creation isn’t just about the direct funnel from Google to your site to sales.

Peer-to-peer 102

Peer-to-peer Top of Funnel Advertising Benchmark Content 102

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. It’s like preparing for a championship game.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Register for free now. Augmenting the Martech Landscape Dataset. With this event on December 6, that’s going to change. See you then!

Marketing Management 111

Marketing Management Peer-to-peer Vendors Advertising Benchmark 111

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Insights from Benchmark Research on Brand Impact . Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 112

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 112

The ROI Guy

NOVEMBER 7, 2017

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

ANNUITAS

AUGUST 4, 2020

’ Specifically, developing the insights that are needed to understand the customer journey and shape our go-to-market around this journey. .’ ’ Specifically, developing the insights that are needed to understand the customer journey and shape our go-to-market around this journey. The Insight Phase.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. This can be achieved in numerous ways, such as offering access to a free or slimmed-down version of your product at no cost to customers. Here are a few Aha! Deep Fakes’ .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

ANNUITAS

DECEMBER 14, 2022

He had a vision of a go-to-market strategy that would transform marketing forever; one where sales and marketing were converged, every piece of marketing was mapped and tailored to a detailed customer journey, and the entire strategy was built to engage, nurture, and convert. “Can’t you see? ” His friends merely laughed.

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Creating An Experience Customers Crave . Peer reviews over analyst recommendations . The future of B2B sales and marketing is — yes — skinny jeans!

CMO 62

CMO Peer-to-peer Buy Gartner 62

Metadata

AUGUST 15, 2023

5000 ranks the fastest-growing independent businesses in the United States, and for nearly 40 years has been a key benchmark for startup success. Past recipients include Facebook, Microsoft and Patagonia. Appearing on the Inc. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

ClickZ

AUGUST 29, 2020

COVID-19 has forced CMOs and business heads to take a step back, analyze, and hit the reset button in terms of strategy and how their business functions and the value their products/services actually add to customers. Brand strategy included parameters like brand health and benchmarks. Will they explore beyond their existing markets?

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

SmartBug Media

JUNE 9, 2023

Personalized customer communication isn’t an option. So if your customers want a personalized experience and your current ESP can’t give them one, it’s time to move on. Automated email flows let you use your segmentation data to get the right messaging in front of the customer wherever they are in their buyer’s journey.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Heinz Marketing

OCTOBER 1, 2022

This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019!

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. .

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Allow prospects, not just customers, to engage. It also serves as a powerful tool for attracting and engaging future customers. . Learning From the Best . Small talk.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. We covered a wide range of topics — what investors want to hear, which potential executive peers need to be part of the process, red flags to watch for, and more.

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Oktopost

FEBRUARY 21, 2022

2022 Employee Advocacy Benchmark Report ). They received 20 times their usual customer sign-up rate compared to their paid media efforts. Keeping these unique networks in mind, check out these employee advocacy statistics on engagement performance by network from the 2022 Employee Advocacy Benchmark Report. LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Such certifications help ensure that customer-facing teams understand the messaging and consistently apply it in the proper customer and prospect discussion contexts. .

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Word #1: Small . Word #3: Brand .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Zoominfo

APRIL 24, 2020

Its purpose is to help customers identify prospects interested in specific subject matter and topics related to a customer’s value propositions. With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. At ZoomInfo, data is our passion.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Sprout Social

JUNE 15, 2021

As you scroll through the Index, keep an eye out for our 2021 Content Benchmarks Report and The Digital Natives Report , as well as the Sprout Social Index™, Edition XVII: Accelerate PDF compiling the full dataset plus a few surprises. If it feels like competition is heating up (and fast), you’re not alone.

Peer-to-peer 113

Peer-to-peer Social Media Advertising Benchmark Marketing Report 113

Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. If there was no customer advocacy, he’d walk away. Sure, I’ve heard customers say that case studies and testimonials are important. So is talking to customers to hear the reality from them personally.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

LeanData

SEPTEMBER 22, 2022

In July and August, LeanData, along with Atrium, Clearbit , Modern Sales Pros and RevOps Squared , surveyed sales and marketing leaders to benchmark inbound and outbound sales pipeline performance, as well as the associated metrics used to measure and report upon pipeline performance. Data discipline missing from many sales pipelines.

Cost per Lead 52

Cost per Lead CPL Peer-to-peer Advertising Benchmark 52