3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

Insights From The First Advocate Marketing Benchmark Study

Influitive b2b

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. There’s a lot more to learn from the Chief Marketer and Oracle Modern Marketing Benchmark Survey. Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever feel that as a marketer, you’re more valued for your analytical ability and technical chops than your creative skills?

Report: How Top Businesses Approach Content Creation

predetermined benchmarks prior to publishing it. 1 | Content 2018: How Top Businesses Approach Content Creation Survey Demographics A total of 253 content professionals participated in our survey, spanning a variety of industries and geographies, company.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report.

Benchmarks versus Baselines in B2B Marketing

Heinz Marketing

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. Benchmarks are a problem, however, because the averages are not based on like for like organizations. Interestingly, these benchmarks vary from firm to firm. Think about how misleading benchmarks are in our everyday experiences.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

Its all about the Benchmarks

The ROI Guy

Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

New 2015 Marketing Budget Benchmarks

Modern Marketing

Benchmark your budget priorities: Check out the full report , and this research snapshot infographic. Benchmarks Modern Marketing in Action Is understanding how to target your customer effectively keeping you awake at night?

Why Benchmarks Matter – Relevant Data

ANNUITAS

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting.

Webinar: Exclusive Benchmarks From Contently and TrackMaven

Contently

That’s why benchmarks are so important. In this webinar, Contently tech editor Dillon Baker and TrackMaven’s head of content marketing Kara Burney reveal exclusive, cutting-edge benchmarks from our industry-leading software. Webinar benchmarks webinar

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

Chart: Benchmarking Ourselves

Modern Marketing

” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]

bizible

A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. We will also cover two more key benchmarks in the first section: revenue per lead and revenue per opportunity.

Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. Salary benchmark reports can be incredibly powerful, especially for new roles where benchmarking tools (used by your HR department) may be bucketing related roles together or ignoring marketing operations altogether.

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.

6 Video Benchmarks You Need to See

Vidyard

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). It’s important to take into account the potential revenue, which leads us to the next benchmark.

How Industry Leaders Are Beating Video Benchmarks

Vidyard

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. The post How Industry Leaders Are Beating Video Benchmarks appeared first on Vidyard.

Benchmark your digital marketing activity

The B2B Research Blog

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. B2B market research B2B marketing statistics Benchmarking report Digital marketing

Do Email Benchmarks Vary By Region? [CHART]

Modern Marketing

by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. This week, we are providing benchmarks for some primary email health metrics broken down by region. Do Email Benchmarks Vary By Region?

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!

B2B SEO Benchmarking Report – highlights

The B2B Research Blog

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. B2B marcomms B2B research techniques B2B market research Benchmarking report search marketing SEOThe topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%).

B2B SEO Benchmarking Report – highlights

The B2B Research Blog

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. B2B marcomms Benchmarking report search marketing SEOThe topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%).

Accounting Marketing Budget Benchmark Study Released [Video]

Hinge Marketing

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.

The Importance of Marketing Benchmarks

Modern B2B Marketing

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.

A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. One highlight of the benchmark report is that marketers are making progress in the governance of content. To see the full benchmark report, download it here.

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Recently, we spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams to put together the first-of-it’s-kind Video in Business Benchmark Report. Download the full Video in Business Benchmark Report here.

The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. The full Content Marketing Benchmark report can be downloaded here.

How to Benchmark Your Hospital on Social Media

Fathom

See our infographic below for a summary of our key findings and download the full report to find out the correlation between health system size and engagement rate, specific engagement benchmarks for Facebook and Twitter and how to set an appropriate engagement goal for your organization.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some­ key numbers to build into your business planning. . Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence.