3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Recently, we spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams to put together the first-of-it’s-kind Video in Business Benchmark Report. Download the full Video in Business Benchmark Report here.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. Lets you benchmark your website against any competitors to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

Its all about the Benchmarks

The ROI Guy

Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.

Why Benchmarks Matter – Relevant Data

ANNUITAS

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Best-in-Class Benchmarks from Ascend2 and Vidyard

Vidyard

Benchmarks are an important part of any industry. Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. But for marketing, especially content marketing, benchmarks aren’t always easy to come by.

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Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report.

Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×

Chart: Benchmarking Ourselves

Modern Marketing

” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.

Benchmarks for Video Marketing worth Celebrating

Vidyard

Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard ! The post Benchmarks for Video Marketing worth Celebrating appeared first on Vidyard.

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors

Vidyard

If you’re looking to learn the new trends, benchmarks, and steps you can take to be even more successful in your video marketing efforts this year, then “ Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors ” is the video for you!

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Do Email Benchmarks Vary By Region? [CHART]

Modern Marketing

by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. This week, we are providing benchmarks for some primary email health metrics broken down by region. Do Email Benchmarks Vary By Region?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

Webinar: Exclusive Benchmarks From Contently and TrackMaven

Contently

That’s why benchmarks are so important. In this webinar, Contently tech editor Dillon Baker and TrackMaven’s head of content marketing Kara Burney reveal exclusive, cutting-edge benchmarks from our industry-leading software. Webinar benchmarks webinar

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. 2017 Video in Business Benchmark Report.

Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. Salary benchmark reports can be incredibly powerful, especially for new roles where benchmarking tools (used by your HR department) may be bucketing related roles together or ignoring marketing operations altogether.

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]

bizible

A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. We will also cover two more key benchmarks in the first section: revenue per lead and revenue per opportunity.

Accounting Marketing Budget Benchmark Study Released [Video]

Hinge Marketing

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. The full Content Marketing Benchmark report can be downloaded here.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). It’s important to take into account the potential revenue, which leads us to the next benchmark.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

The Importance of Marketing Benchmarks

Modern B2B Marketing

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations.

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.

New Benchmark Conversion Rates for Lead Stages [Infographic]

Modern Marketing

Use these numbers to benchmark your own team’s performance, and download the full report here for more benchmark statistics and a framework for establishing lead stages and tracking revenue success. How do you benchmark lead stages and track your success?

Free Benchmarking–Does Your Marketing Measure Up?

Measure Up Marketing

They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking. Give 15 minutes of your time to participate in the 13 th Annual MPM Survey and save the benchmarking dollars. What does the survey benchmark?

Benchmark your digital marketing activity

The B2B Research Blog

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. B2B market research B2B marketing statistics Benchmarking report Digital marketing

Benchmarking On and Off the Court

Modern Marketing

Open in the form of benchmarking. The technology uses 5 years of benchmark data collected by IBM to better predict a player’s chance of winning based on how well they execute their game strategy. It's now possible to benchmark performers at the U.S. However, for him and the fans following the sport, it was great to see benchmarks in place such as “winning more than 69% of points on his first serve” to determine whether or not he had a chance to get into the second round.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.