The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Guest post by Josh Wardini.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry. The post Benchmarking Financial Services appeared first on eDataSource.

Benchmarking B2B Emails

eDataSource

The seventh in our performance benchmark series covers B2B marketing email. Notably , as compared to other industry categories we’ve recently benchmarked, B2B read rates tend to be somewhat higher, possibly because audience engagement may be professionally compelled to some degree.

Benchmarking Series: Entertainment Industry

eDataSource

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. Our next Benchmark Blogpost will cover Computers & Electronics. The post Benchmarking Series: Entertainment Industry appeared first on eDataSource.

How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce.

Deliverability Benchmarking Series: Travel

eDataSource

Our benchmark series continues with our analysis of the Travel industry. Benchmark data establish a bar. Our next Benchmark Blogpost will cover Financial Services. The post Deliverability Benchmarking Series: Travel appeared first on eDataSource.

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

bizible

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. How We Created The Benchmarks. B2B Marketing b2b marketing benchmarksAt Bizible we love looking at data to help us improve the profitability of our marketing.

3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

How to develop benchmarks for your inbound culture. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

New 2015 Marketing Budget Benchmarks

Modern Marketing

Benchmark your budget priorities: Check out the full report , and this research snapshot infographic. Benchmarks Modern Marketing in Action Is understanding how to target your customer effectively keeping you awake at night?

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

Marketing Performance Benchmarks for Software/SaaS Companies

bizible

In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.

Financial benchmarks for B2B marketing agencies

Savanta

I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

Why Benchmarks Matter – Relevant Data

ANNUITAS

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Benchmark your site against overall attention trends

Parse.ly

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. The post Benchmark your site against overall attention trends appeared first on Parse.ly. Changelog attention benchmarking Currents

Chart: Benchmarking Ourselves

Modern Marketing

” With that in mind, I thought it would be interesting to look at two standard email metrics over the course of the inaugural 2011 year of our Chart of the Week campaign, benchmarking against ourselves (over time) and the wider Eloqua population.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. Lets you benchmark your website against any competitors to see how well you are really doing in terms of overall visits, time on site, bounce rate and page views per visit.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Surprises in the 2019 Demand Gen Benchmark Report

Content4Demand

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. We added events to the benchmark report this year based on the number of write-ins in last year’s survey.

2018 Deliverability Benchmarking Series: Q4 Retail

eDataSource

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The post 2018 Deliverability Benchmarking Series: Q4 Retail appeared first on eDataSource. Benchmarking Trends & Analysis

Benchmarking Household and Home Improvement Emails

eDataSource

The sixth in our performance benchmark series covers the Household and Home Improvement industry. Benchmark data help set a standard for understanding your own performance. The post Benchmarking Household and Home Improvement Emails appeared first on eDataSource.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Hatchbuck

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. The combined entity will operate under the Benchmark name and has U.S. The future is bright for Benchmark, and we are thrilled to support their success.”.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently

The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions.

Webinar: Exclusive Benchmarks From Contently and TrackMaven

Contently

That’s why benchmarks are so important. In this webinar, Contently tech editor Dillon Baker and TrackMaven’s head of content marketing Kara Burney reveal exclusive, cutting-edge benchmarks from our industry-leading software. Webinar benchmarks webinar

How to Find the Best Social Marketing Benchmarks for Your Brand

Adaptly

Marketing teams are all familiar with one inquiry: What are the benchmarks for our industry? The post How to Find the Best Social Marketing Benchmarks for Your Brand appeared first on Adaptly. Blog analytics benchmark benchmarking benchmarks data Facebook facebook benchmarks goals Instagram marketing marketing benchmarks marketing goals measurement media Pinterest priorities Snapchat social social benchmarks social marketing social media social media benchmarks Twitter

Do Email Benchmarks Vary By Region? [CHART]

Modern Marketing

by Egan Cheung | Tweet this As we approach the end of the year, I wanted to refresh some standard email effectiveness benchmarks. This week, we are providing benchmarks for some primary email health metrics broken down by region. Do Email Benchmarks Vary By Region?

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. There’s a lot more to learn from the Chief Marketer and Oracle Modern Marketing Benchmark Survey. Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever feel that as a marketer, you’re more valued for your analytical ability and technical chops than your creative skills?

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. B2B marcomms Benchmarking report search marketing SEOThe topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%).

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.

Benchmark your digital marketing activity

Savanta

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. B2B market research B2B marketing statistics Benchmarking report Digital marketing

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Benchmark report: Data at a glance. It’s an exciting time for digital marketers.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting.