How to Create and Use Benchmark Reports in Content Marketing

DivvyHQ

What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools

Benchmark Email

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features. Benchmark News

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The Top Benchmark Email Integrations

Benchmark Email

At Benchmark Email, we go all out to ensure the success of your email campaigns. … The post The Top Benchmark Email Integrations appeared first on Benchmark Email.

Benchmark Email Announces Acquisition of Contacts+

Benchmark Email

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact. Benchmark News

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

How to develop benchmarks for your inbound culture. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Your iOS 15 To-Do List from Benchmark Email

Benchmark Email

As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. Benchmark NewsWe already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September.

5 Things You Need to Know About Benchmark Email

Benchmark Email

Still, in most cases, it boils down to… The post 5 Things You Need to Know About Benchmark Email appeared first on Benchmark Email. Email remains a top-performing channel for marketers. It’s no surprise that 64% of marketers use email to drive their marketing campaigns.

12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? Why B2B buyers’ journey benchmarks are different from B2C.

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry. We’ll also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The post Benchmarking Financial Services appeared first on eDataSource. Benchmarking Trends & Analysis Benchmarking Finance Deliverability Benchmarking Series

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Why You Need Keyword Benchmarking in your SEO Strategy

ClearVoice

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not.

Benchmarking B2B Emails

eDataSource

The seventh in our performance benchmark series covers B2B marketing email. Notably , as compared to other industry categories we’ve recently benchmarked, B2B read rates tend to be somewhat higher, possibly because audience engagement may be professionally compelled to some degree. Benchmark data help set a standard for evaluating your own performance. The post Benchmarking B2B Emails appeared first on eDataSource.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm.

Benchmarking Series: Entertainment Industry

eDataSource

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. Our next Benchmark Blogpost will cover Computers & Electronics. We’ll soon be publishing our full Benchmarking White Paper, analyzing email performance metrics across seventeen key industry categories for 2018. The post Benchmarking Series: Entertainment Industry appeared first on eDataSource.

Deliverability Benchmarking Series: Travel

eDataSource

Our benchmark series continues with our analysis of the Travel industry. Benchmark data establish a bar. Our next Benchmark Blogpost will cover Financial Services. We’ll also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The post Deliverability Benchmarking Series: Travel appeared first on eDataSource. Benchmarking Deliverability Benchmarking Series

How to Sell Your Product Using Benchmark Email

Benchmark Email

That’s the harsh reality of the eCommerce arena and it shows why it’s vital to entice… The post How to Sell Your Product Using Benchmark Email appeared first on Benchmark Email. 92% of buyers visiting your eCommerce website for the first time aren’t there to make a purchase.

Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study

Engagio

The post Rethinking ABM for the Next Opportunity: 2020 ABM Benchmark Study appeared first on Demandbase

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. B2B marcomms Benchmarking report search marketing SEOThe topic was search marketing in B2B. One of the most striking findings from the research is how digital has altered the marketing landscape. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%).

Why Benchmarks Matter – Relevant Data

ANNUITAS

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Benchmark your digital marketing activity

Savanta

The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. B2B market research B2B marketing statistics Benchmarking report Digital marketing

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark. However, here are three basic rules of benchmarking to get you started: 1.State your purpose/goals-. The post 3 Basics For Benchmarking appeared first on ANNUITAS. Blog benchmark data survey

Ad Sales Benchmarking Tool

Bionic

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. Using this new ad sales benchmarking tool is easy. How to Get the Ad Sales Benchmarking Tool.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same. Benchmarks make easy to lie about your results. Comparing Recent Reported Benchmarks. Here are five recent email benchmarks, side by side.

How to Grow Your Subscriber List Using Benchmark Email

Benchmark Email

There’s a lot riding on building… The post How to Grow Your Subscriber List Using Benchmark Email appeared first on Benchmark Email. You know how it goes — the bigger your subscriber list, the better your email marketing campaign will turn out to be.

What Is Benchmarking?

ClearVoice

What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . What metrics should you measure with benchmarking?

Benchmark your site against overall attention trends

Parse.ly

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. The post Benchmark your site against overall attention trends appeared first on Parse.ly. Changelog attention benchmarking CurrentsThere’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to success.

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.

New Higher Education Benchmark Report

Hannon Hill

Download a new report from Hannon Hill and Monsido to review industry benchmark data on web accessibility, content quality assurance, response time, SEO, and performance and uptime

Benchmark Your Email Stats

Vision6

The post Benchmark Your Email Stats appeared first on Vision6. Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW!

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking report

Facebook Ads Benchmarks: Optimize Your Facebook Spend

Metadata

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data. Build your own Facebook advertising benchmarks. But we have an entire dashboard that will let you customize your benchmarks based on industry, revenue, country, and more.

Email Marketing Benchmarks: How Do You Compare to Your Industry?

Benchmark Email

… The post Email Marketing Benchmarks: How Do You Compare to Your Industry? Email marketing success is best analyzed in context with your competitors.

12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Ever wondered if people loved watching your Facebook videos?

Beta feature: Benchmark authors, sections, and tags

Parse.ly

That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks is a beta feature and may change as we respond to your feedback. Benchmarks FAQ. To see how you or your team is doing, head on over to an author details page and click “See author benchmarks.”.

MPM Maturity Benchmarking Report

Allocadia

Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM.

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. Industry Benchmark) appeared first on Marketing Insider Group. If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again.

5 SEO Benchmarks to Track in 2020

SmartBug Media

In 2020, we’re focusing on tracking a key group of SEO benchmarks. This benchmark was created by MOZ and has been adopted by SEO platforms as an accurate, aggregate measure of a domain’s ability to perform on SERPs. This brings us to our final 2020 SEO benchmark to monitor.

Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]

Content Marketing Institute

This week, we look at benchmarks and outliers from Animalz research. Continue reading → The post Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap] appeared first on Content Marketing Institute.