3 Basics For Benchmarking
AUGUST 25, 2016
As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.
Its all about the Benchmarks
The ROI Guy
MARCH 24, 2017
Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment
New 2015 Marketing Budget Benchmarks
FEBRUARY 25, 2015
Benchmark your budget priorities: Check out the full report , and this research snapshot infographic. Benchmarks Modern Marketing in Action Is understanding how to target your customer effectively keeping you awake at night?
Why Marketing Benchmarks Are Bogus
Digital B2B Marketing
OCTOBER 1, 2013
Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.
16 Video Marketing Benchmarks You Need to Know [Infographic]
FEBRUARY 2, 2017
Recently, we spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams to put together the first-of-it’s-kind Video in Business Benchmark Report. Download the full Video in Business Benchmark Report here.
Financial benchmarks for B2B marketing agencies
The B2B Research Blog
DECEMBER 11, 2014
I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table
Marketing Performance Benchmarks for Software/SaaS Companies
SEPTEMBER 21, 2016
In the past two months, we’ve published two channel benchmark reports to better understand how marketers are generating business and creating value. The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel.
AdWords Industry Benchmark Report Deep Dive: Software and SaaS
JULY 25, 2016
Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). It’s important to take into account the potential revenue, which leads us to the next benchmark.
The State of Social Media Demographics: 2017 Benchmarks [Infographic]
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.
Announcing The 2016 AdWords Industry Benchmarks Report
JULY 18, 2016
So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting.
B2B social media: Highlights from new benchmarking research
The B2B Research Blog
AUGUST 3, 2011
The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.
Top Content Marketing Challenges, Benchmarks, and KPIs
JUNE 18, 2013
Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”.
Benchmarks for Video Marketing worth Celebrating
NOVEMBER 19, 2015
Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard ! The post Benchmarks for Video Marketing worth Celebrating appeared first on Vidyard.
Email Marketing Benchmarks By Industry [CHART]
JANUARY 28, 2013
As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!
Essential benchmarks for B2B marketers
Earnest about B2B
JULY 25, 2014
Vital statistics, benchmarks + best practice guides for B2B marketers. All the vital statistics and B2B benchmarks you could ever need in one handy little e-book? B2B b2b social media Content marketing marketing benchmarks
New Benchmark Conversion Rates for Lead Stages [Infographic]
MAY 16, 2014
Use these numbers to benchmark your own team’s performance, and download the full report here for more benchmark statistics and a framework for establishing lead stages and tracking revenue success. How do you benchmark lead stages and track your success?
Insights From The First Advocate Marketing Benchmark Study
AUGUST 11, 2016
The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.
B2B Email Benchmarks: Answers Vary Widely
Customer Experience Matrix
APRIL 15, 2012
That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.
First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
JANUARY 24, 2017
To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base. 2017 Video in Business Benchmark Report.
Why Benchmarks Matter – Relevant Data
OCTOBER 29, 2015
So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.
Benchmark your digital marketing activity
The B2B Research Blog
JULY 23, 2011
The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. B2B market research B2B marketing statistics Benchmarking report Digital marketing
Demand Generation Benchmarks & Trends: Software Marketer Edition
MAY 8, 2015
That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software.
20+ Benchmarks for Measuring B2B SEO Performance
MARCH 7, 2017
The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.
Big Data Usage Benchmarks and Performance By Industry [Chart]
SEPTEMBER 7, 2013
Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.
Free Benchmarking–Does Your Marketing Measure Up?
APRIL 14, 2014
They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking. Give 15 minutes of your time to participate in the 13 th Annual MPM Survey and save the benchmarking dollars. What does the survey benchmark?
What's a Good Email Open Rate & Click Rate? [Benchmark Data]
FEBRUARY 4, 2015
Benchmarks give you a reference for how well you''re doing -- and some indication of how to improve. In marketing, some benchmarks are easier to find than others. But other benchmarks feel nearly impossible to find.
How Often Should Companies Blog? [New Benchmark Data]
APRIL 9, 2015
"Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads.
How Do You Work Content Into Your Marketing Mix? [New benchmark report]
FEBRUARY 5, 2014
New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
SAVO Maturity Benchmark (powered by Alinean)
The ROI Guy
APRIL 18, 2013
In order to better understand customer’s challenges, SAVO Group developed a comprehensive Maturity Benchmark framework to analyze current Sales, Marketing and Operations practices, uncover and prioritize key issues, and make consultative improvement recommendations.
The State of B2B Lead Nurturing [New Benchmark Research]
JULY 8, 2014
” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Financial benchmarks for B2B marketing agencies
The B2B Research Blog
OCTOBER 24, 2011
Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some key numbers to build into your business planning. . Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence.
The State of Content Production: Benchmarks and Action Items
FEBRUARY 13, 2014
This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. The full Content Marketing Benchmark report can be downloaded here.
How Often Should You Post on Facebook? [New Benchmark Data]
APRIL 20, 2015
How often should you post to your business' Facebook Page? "It It depends." Not the definitive answer most people want. Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on.
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.
How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
NOVEMBER 14, 2016
Average Social Share Benchmarks by Vertical. Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.
Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
SEPTEMBER 16, 2016
A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. We will also cover two more key benchmarks in the first section: revenue per lead and revenue per opportunity.
How to Create a Benchmark to Measure Content Marketing ROI
JANUARY 28, 2015
According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI.