Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. About the Research. When it comes to reputation and value, government contractors are rated lower than all other professional services industries. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1%

Research 114

Research Service Budget Programs Social Media 114

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. Disruption could occur in any industry.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Figure 2: Median Growth Rate by Industry. Insight #1: High Growth Technology and Software Firms Conduct More Research. Which firm is yours? About the Study.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. The NetLine research is particularly valuable for two reasons. First, it captures the real-world content consumption behaviors of business professionals. since the 2019 edition of the research.

Research 52

Research B2B Paper Content 52

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader. OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

Heinz Marketing

JANUARY 14, 2022

As buyer behavior changes, we need to not only understand our buyers now, we need to know what shifts are coming and how to adapt. We need a “finger on the pulse” of their behavior and how they are engaging. Put yourself in the shoes of someone trying to research this target market, and you can pretty quickly see the value.

Research 108

Research Enterprise Management Tips Work Management 108

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Tony Zambito

NOVEMBER 21, 2020

And a multitude of industries and markets drastically affected. More Research. What we are seeing is buyer goals, challenges, psychology, behaviors, and situations are undergoing rapid shifts. Despite this accepted notion that shifts are happening, there is the usual impulse by businesses to cut back on any planned research.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JANUARY 2, 2024

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C. Relationship building and lead generation.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Brightedge

JUNE 3, 2020

As states rolled out social distancing orders, BrightEdge began a deep dive into the digital world and the shift in search behaviors. In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations.

Research 80

Research SEO B2B Long Tail Marketing 80

SEMrush

JUNE 26, 2019

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions.

Research 95

Research Traffic Marketing Websites Generation 95

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. What we understand about our buyers (role, industry, location, account, etc.)

Forrester 59

Forrester Research B2B Content 59

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Marketing Insider Group

JANUARY 8, 2024

Whether social media posts, email marketing, or research, AI streamlines monotonous tasks, which commonly results in increased efficiency, reduced workload, and faster campaign execution. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. The short answer?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

Inbox Insight

JULY 28, 2020

But in a time of uncertainty, understanding B2B buyer behavior is more important than ever. Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. But what technologies interest them the most?

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important. And, how can you remedy this issue?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. It enables you to use hard data to back up theories and predictions about customer behavior.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. Here are a few of the report's highlights.

Research 52

Research B2B Purchase Intent Paper 52

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals. Time will tell.

Research 75

Research B2B Amazon Customer Surveys 75

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Social media analytics can provide deep insights into online behavior.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Martech

APRIL 8, 2024

Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? Have you applied predictive analytics techniques to forecast future trends or customer behavior? Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

Business 102

Business Best Practices Marketing AI Forecasting 102

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys. Observe Your Customers.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104