Breaking Barriers – HG Employees Speak at Women in STEM Event

HG Data

HG Insights’ very own Ali French and Lauren Wong spoke about their experiences as women working in the technology sector at the recent Santa Barbara Women in STEM Lightning Talks event. The post Breaking Barriers – HG Employees Speak at Women in STEM Event appeared first on HG Insights.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. Dollar Shave Club (DSC) went from a startup with a one-person operation to over 600 employees.


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Essential Marketing Strategies for SaaS Startups


Software startups are also much more capital-efficient today than ever before, causing startups to require less capital for growth. This is great news for SaaS startups. As you work toward this milestone, force yourself to have a low-cost marketing model as a startup. With a growing audience, focus on removing any barriers to perfecting the customer experience. It is a great time to be a software-as-a-service company.

Six Useful Tips for Successfully Modernizing Your Small Business


Digital technology breaks down barriers and helps level the competitive playing field for small businesses. With almost everyone now carrying around a smartphone around in their pocket or purse, business owners are able to offer a consistent, positive customer experience across various formats and devices: a.k.a., an omnichannel marketing experience. Armed with this critical information, business owners can deliver an improved customer experience (CX).

Does Your CEO Know You Are Relying On Gut Instinct To Make Some Of Your Go-To-Market Decisions?

HG Data

From my 15 years experience leading sales teams, the acquisition of my previous company , and now as HG Insights’ VP Global Sales, I’ve seen sales planning go incredibly well, and terribly wrong. Scott smyth. vp global sales. Share this post.

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A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketing 261

The design brief template I share below will help overcome any communication barriers. If you are lucky to find a good designer, they will come with a high price tag – one that many startup marketers cannot afford. As a startup marketer, it is disheartening to lose either.

How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience


was a young startup. With my background in sales and experience in real estate, however, I thought I’d still have a shot at schmoozing my way to some success. As awful as it was, that experience forced me to look at my opportunity from a different perspective. I learned that these trust barriers exist everywhere, in every field or niche or position level or company size. Everyone deals with trust barriers, not just my fellow marketing, branding, and PR peers.

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019


This is proven by the fact that Fortune 500s are gobbling up smaller startups through acquisitions at a break-neck pace. The relatively inexpensive barrier to entry (around a couple of dollars per click) might sound more palatable than diving into a content marketing digital bonanza. He advises that SMBs first invest in high-quality digital branding and ensuring a uniform experience across every digital platform.

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When to Gate (or Not to Gate) a Content Asset?


Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Don’t let limited experience hold you back from creating great content, though. Should you ever put content behind a barrier?

The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts


Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Tech Dump refurbishes and recycles computers, printers, monitors, cell phones, and other electronics while providing job training and practical experience for adults facing barriers to employment. Funding rounds: A co-founder loaned the organization the initial startup expenses.

Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider


Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. Let People Experience New Cars at Home. A London startup called Freddy wants to apply AR to help visitors navigate their surroundings.

Martech 2030 Trend #3: The Great App Explosion


And when startup money is needed, it is available from a plethora of sources beyond traditional venture capital: accelerators such as YCombinator, crowdfunding sites such as Kickstarter, new “alt VC” organizations such as TinySeed and Earnest Capital, revenue-based financing, and more.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Trend #2: Data-Driven User Experiences (UX). There's even a new term for it: Listener Experience (LX).

Sales Strategies for B2B SaaS Businesses – Proven Tips

Unbound B2B

From shorter sales cycles to long-term customers to low barrier for entry, the SaaS industry boasts all the necessary characteristics for growth. We have worked with a huge number of new businesses or startups and seen innumerable successes and disappointments. Understand your Growth – B2B companies are bound to become more and more sophisticated as they grow from being a startup to a small scale organization, and so on. And in a startup, change is steady.

The Impact of Social Media on Business in 2020

Single Grain

Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Social media has transformed that by: Allowing startups to get in front of a targeted group of people virtually.

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage


it’s because this violates a lot of user experience best-practices. Not only have these experiences affected your attitude and beliefs, but it’s also affected your ability to learn how to use the platform. As a first-time user, not having the option to post directly to your stream by hitting the Enter/Return button will likely contradict experiences you’ve had elsewhere. Any barrier or interruption to those thoughts can be costly. Staying in the Zone.

Finding Ideas for a Video Series or Podcast - Whiteboard Friday


So what you normally find is that when you're speaking to groups of people, they will have something they want to achieve, but there is a barrier in the way of them doing it. It could be just to do with professional experience. Solve for the barrier. But maybe the barrier is they don't have the skills or the experience or the belief that they could actually do that with their lives and their career.

Why You Need Market Intelligence to Improve Lead Quality


Over the past few years, martech tools have opened up the ABM world to startups and medium-sized businesses. Businesses who break down the marketing/sales barrier enjoy 36% higher customer retention rates and 38% more sales.

Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

It has a combination of fascinating keynote speeches, immersive experiences, and interactive panel discussions. It features speakers from government bodies, new startup founders, and established industry thought leaders. In 2020, most cybersecurity events shifted online.

Fintech Social Media Marketing Done Right


They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. Succeeding in fintech and finserv industries is no longer about retaining customers with intimidating, exclusive barriers that keep them at arm’s length.

8 Best White Label Digital Marketing Services for Agencies

In fact, the very fact that the market has such low barriers to entry should have you questioning how you might come into a very saturated space and carve out an effective niche such that you could make ample revenue to scale.

The yin and yang of martech


Brickner breaks them down into six high-level categories: Advertising & Promotion; Content & Experience; Social & Relationships; Commerce & Sales; Data; and Management – each of which can be further subdivided into more specific functional groupings.

13 Ways to Improve Your Sales Outreach Emails Today


According to 43 percent of sales and marketing professionals , collecting enough data on leads is the biggest conversion barrier. Try experimenting with the subject line, preview text, copy, and call to action. She’s passionate about everything SaaS, Startups, and SEO.

The Cost of Customer Acquisition vs. Customer Retention


Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Because the barrier to entry is much higher for top-of-funnel prospects. That’s why some thought leaders have called CAC a “Startup Killer.”

How to Use Porter's Five Forces to Outmaneuver Your Competition


The frequency of new players entering your market hinges on your industry’s barriers to entry. If it costs a lot of money and time to build a minimum viable product and cover essential overhead expenses, startups can only afford to build an unsophisticated product that’s sole differentiating factor is a slightly cheaper price. With these high barriers to entry, they wouldn’t be able to compete, discouraging them from entering your market.

Lessons in Partnership Marketing From High-Profile Collabs

Martech Advisor

And the digital barriers to entry are so low that it’s possible for brands of any size, shares, Alex Song is the CEO and co-founder of DojoMojo. Fortunately, the evolving digital landscape, coupled with the emerging possibilities of digital brand experiences, offer myriad opportunities to do just that. In addition, the digital barriers to entry are so low that it’s an avenue available to brands of any size. Other unicorn startups have found similar opportunities.

13 Ways to Improve Your Sales Outreach Emails Today


According to 43 percent of sales and marketing professionals , collecting enough data on leads is the biggest conversion barrier. Try experimenting with the subject line, preview text, copy, and call to action. She’s passionate about everything SaaS, Startups, and SEO.

How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Startups and challengers—even those with disruptive offerings—faced a significant uphill battle to win new business at scale and steal market share from industry leaders, because they had limited visibility and access to buyers. Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. Launching and growing a business has never been easy, but it used to be a lot harder.

Digital casualties: a new trust awakens


But the quick rise of startups like Airbnb and Uber shows that the old trust model may not be that much of a barrier for entry anymore. From time to time, we hear some horror stories about people having terrible experiences with Airbnb and Uber, but those do not seem to be halting their growth.

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13 Ways to Improve Your Sales Outreach Emails Today


According to 43 percent of sales and marketing professionals , collecting enough data on leads is the biggest conversion barrier. Try experimenting with the subject line, preview text, copy, and call to action. She’s passionate about everything SaaS, Startups, and SEO.

Three-quarters of retailers say they need to reinvent themselves: New report outlines how


Created with OC&C Strategy Consultants, eShopWorld and WPP BrandZ, “ High Velocity Retail ” [free, registration required] points out that “the barriers of entry to previously high-walled retail marketers have been knocked down.”. In the age of global e-commerce, for instance, shoppers should see local currency, pricing delivery options, and a checkout experience that continues the local branding.

How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

Understanding where to reach your prospects, addressing their pain points rather than selling, building an omnichannel experience by using marketing automation, and of course, creating a quality content marketing strategy – this is the recipe for success.” “Hit your MQLS.”.

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. However, my tip is firstly focused on free traffic channels that you should experiment with before switching to paid ones. Leads are the name of the game.

Why Global Companies Outsource Lead Generation To Companies in India

Unbound B2B

Clear communication skills and minimal language barriers ensure that outsourcing process instructions are well understood and feedback is well communicated. It is cheaper to build mobile apps and websites here with startups especially enjoying fantastic turnarounds and costs.

The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing.

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. James Creech has a unique perspective on influencer marketing.

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Expert Answers to 10 Tough SEO Questions


For example, SendSquared , a small email service startup competing against established industry titans like Mailchimp and AWeber, uses two key attributes to set itself apart: flat-rate pricing and AI-powered send time and subject line recommendations.