How to Solve the “Swivel Chairing” Problem in Advertising
Bionic
MARCH 11, 2024
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan.
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