Want to Improve Marketing and Sales Efficiency? Use Your ICPs
Heinz Marketing
JUNE 15, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. That means marketing and sales teams have been sent back to the drawing board to re-evaluate their strategy, including redefining their ideal customer profile (ICPs) in order to improve efficiency.
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