Marketing Craftmanship

APRIL 29, 2013

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Successful event marketing requires an omnichannel approach to content promotion, dissemination, messaging, and engagement.

Event Marketing 326

Event Marketing Planning WOM Paid Search Agency 326

Lead Forensics

MAY 14, 2024

They can work just as effectively for B2B businesses. Here, we’re going to take a closer look at how – from what marketing automation is, to how it can be used by B2B sales and marketing teams to gain the greatest benefit. It is estimated to help B2B marketers increase their sales pipeline contribution by an average of 10%.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. However, if you’re a B2B digital marketer, then you know that the customer journey is not always linear.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. In B2B, it always starts with hand-to-hand combat. A surprising number of founders found their early customers by putting out compelling content online and first building a following. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

NOVEMBER 14, 2022

While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy. Let’s dive in on how B2B influencer strategy works, and how you can apply it to your business. How does a B2B influencer strategy work? What are the benefits of a B2B influencer strategy?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s a measure of the level of engagement that a piece of content sees from its audience. Well, you’re not far off.

Social Media 205

Social Media Cost Per Click Cost Per Thousand CPM 205

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Heinz Marketing

MAY 24, 2023

And the best part is satisfied customers, not only stick around but also act as brand ambassadors, promoting the company through positive word-of-mouth. In today’s digital age, this word-of-mouth advertising has an amplified effect through social media platforms and online reviews.

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Higher brand reach at lower cost.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Think about your favorite store or business.

Paid Content 120

Paid Content Advertising Agencies Planning Word of Mouth 120

Martech

MAY 10, 2022

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey.

Buying Cycle 87

Buying Cycle Intent Ideal Customer Profiles Planning 87

Stevens & Tate

JULY 24, 2020

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign , you’ll need to establish what your goals are. It’s estimated that 83 percent of B2B businesses have an email newsletter strategy.

B2B Marketing 65

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 65

KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. New Platform Direction / Tactics.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. How-To Content.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

PureB2B

MAY 30, 2022

No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. Even after the rise of social media, messengers and the growth of mobile platforms, email marketing remains an essential and reliable part of B2B marketing.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

NuSpark Consulting

MAY 24, 2014

That’s because good content doesn’t start with pecking out words on your keyboard. Compelling content begins with gaining a deep understanding of your prospective customers and creating buyer personas. Whatever it is, you’ll want to address these benefits in your content. . B2B Lead to Sale Process Marketing Strategy'

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Rev

NOVEMBER 4, 2019

Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? Twitter is more than just a place to inject your random B2B thoughts at lunch time. So which B2B influencers should you connect with on Twitter?

Twitter 60

Twitter B2B Word of Mouth B2B Marketing 60

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. This enables you to send targeted content that resonates with each group. Address them by name and tailor the content to their needs and preferences. Create gated content Next up is creating gated content.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

markempa

DECEMBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Walker Sands

APRIL 10, 2024

The event surfaced valuable insights for PR professionals in the B2B space. Word of mouth? “It SEO is a critical aspect of writing and reporting, so staying up to date with the latest search developments is key to ensuring your content is optimized. “It’s Let’s dive into some of the key insights. Social media?

PR 52

PR Media Ad Building Word of Mouth 52

nDash

OCTOBER 23, 2018

Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user generated content. But user generated content definitions have grown too narrowly-focused on social media platforms. Why User Generated Content Matters. I’ve been there.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

Marketing Craftmanship

JUNE 19, 2015

More importantly, the experience provided some valuable insights about “making the short list” that continue to have direct application to our B2B marketing business. Making the short list” in B2B marketing means that your firm has been chosen by a prospective client as a candidate for an assignment.

B2B Thought Leadership 100

B2B Thought Leadership B2B Word of Mouth Thought Leadership 100

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. I’m talking about more of a dull, unanswered urgency that honestly affects certain members of B2B healthcare organizations more than others. B2B healthcare is never simple.

Education 56

Education B2B Marketing Work Management Marketing Management 56

BOP Design

JULY 17, 2019

If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. In this post, we take a look at how your marketing and sales team can leverage your firm’s B2B website design to increase revenue. Looking for a new source of warm leads for your B2B company?

B2B Sales 56

B2B Sales Design Top of Funnel Marketing Websites 56

FunnelEnvy

OCTOBER 2, 2023

Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Tailor your content and benefits accordingly. Gartner reports that B2B prospects’ behavior is changing. Be strategic about testimonials.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And more.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. A mobile-friendly website enhances the user experience, leading to higher conversion rates.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). More & more B2B marketers are gradually recognizing the vital importance of emotional elements in marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49