Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Email Marketing. Social Media Marketing. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

markempa

APRIL 8, 2013

Pikulik pointed to three recent campaigns with multiple B2B corporate clients. Gendusa explained the success of her own client base of smaller businesses: A bookkeeping service attains five new clients each month and nets more than $60,000 over the lifetime of each customer. The New Marketing World: Conversations not Campaigns.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

The Lead Agency

MAY 20, 2018

Businesses who endorse and practice ethical marketing create a strong reputation of social responsibility and cultural sensitivity. This is often looked upon favourably by clients and prospective clients, and may even be the deciding factor in their decision to buy from one business over another. What is Ethical Marketing?

Ethics 59

Ethics B2B Marketing Planning Paid Search Agency 59

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Only B2B

MAY 22, 2020

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s). There are abundant telemarketing companies but not all of them will be right for your business goals.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Zoominfo

JUNE 10, 2022

The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. Almost all modern businesses collect and analyze personal data. What is GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The research focused primarily on the expanding role of e-commerce in B2B buying.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? Engagement with followers.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. And that’s everything.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Why Email Segmentation Is Important In B2B?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country!

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. Sewell: Connect Direct Inc.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Fount Media

MAY 16, 2021

What are the B2B Email Lists? B2B Mailing List is a database of email addresses and other business-related information from companies all over the world. You will increase your ROI by using B2B Email Lists for all of your email marketing campaigns as well as other marketing initiatives.

B2B 52

B2B B2B Sales Contact Marketing B2B Marketing 52

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Email marketing to customers without consent or a previous business relationship (see exception above).

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

ClearVoice

FEBRUARY 3, 2021

What is business-to-consumer? Often abbreviated to B2C, business-to-consumer is a broad category for all “personal use” transactions: for the customer’s own enjoyment, not a business use. Top business-to-consumer marketing techniques. Direct mail. Social media marketing. Influencer marketing.

Business 64

Business Cable Amazon Social Media 64

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns.

Paid Content 100

Paid Content Campaigns Examples B2B 100

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Heinz Marketing

NOVEMBER 6, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Six Tips for Generating More Leads With Your Marketing Content. Five Tips For Creating A Successful B2B Marketing Campaign. Delegating tasks creates workers.

Lead Scoring 70

Lead Scoring Lead Ranking Personalization Generation 70

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

FEBRUARY 2, 2017

Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Hats off to them all! Thanks, Laura!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Excelsior Research

MAY 26, 2021

Growing your business through email marketing. Email Marketing. Email marketing is an evergreen digital marketing tool that helps you generate more leads, prospects profits from your business and much more. ” Why Email Marketing? These are some key email marketing trends used in the year 2021.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

KoMarketing Associates

OCTOBER 18, 2018

But maybe there’s an easier way to do B2B social media marketing better. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action. Even major, well-known B2B brands miss out on call-to-action opportunities all the time.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Zoominfo

AUGUST 30, 2022

It’s important to understand where they overlap, how they differ, and what this means for your business. It requires businesses to comply with three main components relating to collecting and processing data for marketing purposes. What is the GDPR? Protecting personal data is critical for GDPR compliance.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

The Point

MAY 27, 2014

I was reminded of this technique recently upon receiving an email from a software company that read as follows (names and other details changed to protect the misguided): “To get a complete picture of your company, you need an integrated business application. Adapted from “The High Tech Direct Marketing Handbook”.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Schubert B2B

JUNE 7, 2019

To help your chances, we’re dispelling 5 common B2B social media myths. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Social media is a key component for a truly integrated marketing strategy for any B2B business.

Social Media 85

Social Media Media B2B Buyer Personas 85

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. There are two general types of database marketing: business and consumer.

Database Marketing 185

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 185