KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. SQLs (Sales Qualified Leads). SALs (Sales Accepted Leads). Attribution (track everything).

Marketing AI 128

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 128

Webbiquity

FEBRUARY 6, 2024

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. Images are well known for their ability to grab attention and clicks across the board.

SEO 159

SEO SERP Conversion Eye-Tracking 159

The Marketing Blender

NOVEMBER 30, 2023

Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing. Lack of B2B Growth Strategy Having a marketing budget is crucial, but it’s equally important to have a well-defined marketing strategy. Let’s dive in!

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

DiscoverOrg

APRIL 16, 2019

And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield. Enterprise sales are also known as complex sales for a reason.

B2B Sales 120

B2B Sales B2B Television marketing Sales Cycle 120

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. However, many B2B websites suffer from poorly designed landing pages. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Excelsior Research

AUGUST 24, 2022

Know your Win-Loss Analysis to boost B2B Sales. Analyses of the market is necessary, even when it is a B2B or B2C or any kind of sale. Thus, this blog is a supplementary read to know your Win-Loss Analysis to boost B2B Sales. Know your Win-Loss Analysis to boost B2B Sales. August 25, 2022.

Analysis 52

Analysis B2B Sales B2B Forecasting 52

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Try building your strategy around Forrester’s 7 dimensions to building B2B trust. Permanent COVID-19. The trusted relationship. A smart move.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Align and Build Ongoing Partnerships with Sales. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Top Rank Marketing

NOVEMBER 7, 2023

It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. The most successful B2B campaigns connect with people on a human level. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. B2B data providers save companies loads of time and headaches, but at a monetary cost.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Webbiquity

OCTOBER 17, 2023

An eye-opening 91.6% Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. LinkedIn is, of course, the top social media platform for B2B marketers. Budgets are growing.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? They can then contact these people/companies and attempt to nurture them into sales.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? I’ve organized these by category: Data, campaigns, sales and strategy.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Launch Marketing

JANUARY 1, 2020

It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, the relationship between marketing and sales must switch from contenders to routine collaborators. Here are 3 to consider: 1.

B2B Sales 78

B2B Sales Top of Funnel B2B Marketing Paid Search Agency 78

SalesIntel

JULY 9, 2021

Leading companies have a not-so-secret weapon in their toolbox that quickly distinguishes them from their competitors: a sales playbook. A sales playbook is a collection of materials that will assist your sales team in developing its sales process and methodology, outlining sales objectives, and providing a framework for closing sales.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? They can then contact these people/companies and attempt to nurture them into sales.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. Keep an eye on the websites.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. Of course, ABM is not a new strategy, but we feel the need to keep it in the annual Trend Tracker survey, as it enables us to keep track of how increasingly popular this strategy is becoming. This trend climbed three places into fifth position with 32.9%

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. Purposes of a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Sales Engine

MARCH 31, 2016

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. Frowning or rolling their eyes? This turns out to be a real challenge for digital marketers.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Affiliate sales support independent publishing. Keep Your Website Updated. to make it easy for potential clients to get in touch with you.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Heinz Marketing

DECEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketers: Make Your Email Newsletter a Thing. Executive Insights: Trends Marketers Should Keep An Eye On For 2022. Thank you for the great read, Larry Robertson.

Planning 109

Planning Paid Search Agency Companies B2B 109

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Belkins

APRIL 19, 2020

Can B2B businesses sell with emotional marketing? Most B2B lead generation plans are based on thorough research and analysis of the buyer’s business. Despite a common belief that B2B buying decisions are made purely on data, emotions are still important. Emotions to appeal in B2B marketing. Let’s go.

B2B Sales 64

B2B Sales B2B Marketing Automation Services Paid Search Agency 64

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Webbiquity

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game. Guest post by Natasha Ponomaroff. Craft your Profile.

Traffic 223

Traffic Marketing Websites B2B Paid Search Agency 223

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

The Marketing Blender

FEBRUARY 13, 2024

Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Sales Effort: Strengthening sales efforts by delivering value and staying top of mind. To achieve this, a multi-faceted approach is taken.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Sana Commerce

SEPTEMBER 27, 2023

B2B web stores have customers who go online for holiday sales that they think are only available once a year. Year over year, sales are at their peak from November 17th to 29th, so it’s best to prepare as soon as you can. Discover what modern B2B buyers really want. Read the 2024 B2B Buyer Report.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98