Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
The ROI Guy
MAY 19, 2015
Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. According to the research results, Marisa reported that B2B buyers interact with sales reps at every stage of the buyer's journey. According to the study, more than half the time, rep involvement starts at the beginning of the buyer’s journey.