Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. According to the research results, Marisa reported that B2B buyers interact with sales reps at every stage of the buyer's journey. According to the study, more than half the time, rep involvement starts at the beginning of the buyer’s journey.

Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

Absolutely, one of the most referenced metrics comes to us from CEB, the creators of the Challenger Sale. Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. According to the research results, Marisa reported that B2B buyers interact with sales reps not just at the end of the process, but at every stage of the buyer's journey.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

I hadn’t even talked to her on the phone. Want to talk? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. You think you know what is important to customers. Want to talk?