The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Disintermediation (3). - Junta 42 , September 16, 2010 Throughout the process of sifting through the data from our B2B Content Marketing study, a couple favorites stood out. Social Media (239).

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40