INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2B: Business Media. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 56 percent use social media to get visitors to share messages socially, broadening reach. MORE
Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Expand our reach to non-attendees. Why not reach out to them, too? MORE
Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” ” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing. MORE
For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe. MORE
If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads. MORE
Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. MORE
And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? You’re going to kill me, but the truthful answer is: It depends. MORE
Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Now, is there anything else you can do to make it easy for your prospect/customer to respond? MORE
June 20, 2019 – Stevens & Tate’s President Dan Gartlan and Internet Marketing Director Nicole Wagner have announced FABTECH 2019 to their fall speaking schedule. The presentation discusses key website elements to focus your improvement efforts on. LOMBARD, IL., MORE
In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre doing marketing or lead generation for a complex sale, youll want to read it. MORE
I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.” It includes his heroics, his humanity and, yes, even the infamous sideline interview from 2002 in which he tried repeatedly to kiss reporter Suzy Kolber during a live broadcast. In business, as in football, we can’t wait to win. Either way, I can’t wait to win, can you? MORE
The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. MORE
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Give them objective rules to follow. MORE
However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development. MORE
Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing. MORE
According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. MORE
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. MORE
Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a couple of unlucky administrative assistants, salespeople or interns, put them on […]. MORE
They seem to be the latest thing in print media and a good way to increase customer involvement. Considering it’s still new technology to most consumers, the big increase makes sense. The best advice is to stay open-minded and be creative with this new tool. MORE
There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases. MORE
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Should reputation take a back seat to branding? Should reputation take a back seat to branding? MORE
Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Telemarketing B-to-B telemarketing lead generation MORE
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. MORE
This is the best time ever to be in marketing, but it’s no time to stand still. Great questions lead to great answers and big ideas. Sometimes it lightens the mood, changes your perspective and leads to a great idea. Marketers are in the storytelling business. MORE
However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development. MORE
Every time another social application launches, it’s usually fairly easy to understand how consumers can use it to communicate, share, comment and B-to-C companies quickly adopt and adapt. But, what about us B-to-B companies? MORE
This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. Michael, first off, I know you hate to use the word “telemarketing.&# And yes, human beings do need to communicate LIVE! MORE
How to Bridge the Distance Between Brand Strategy and Design. ” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize the five disciplines of branding and learn to apply them to various situations. The Brand Gap. MORE
During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. To be honest, I was excited to be asked my opinion and be involved in this first-ever customer roundtable. MORE
In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. You did the research. You wrote the plan. MORE
A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up. MORE
I’ve known @DougKessler through social media for almost two years, and he was one of the first thought leaders I added to my “ B2B Braniacs & Maniacs ” tribe. Oh, and also feel free to leave comments. MORE
Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. The contrast used to matter a lot, at least to those of us affixed to one side or other of the divide. MORE
Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations. MORE
He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. I was a part-timer, so I didn't have to take the job as seriously as the older salesmen I worked with. Is what you learned relevant to your job today? MORE
Remember journalism’s five W’s : Who, what, when, where, why? “ Social Marketing to the Business Customer ” by Paul Gillin & Eric Schwartzman (John Wiley & Sons) just might be the digital parallel. I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B. Social media marketing is here to stay and changing amazingly fast. MORE
This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. Tags: business to business (B2B) thought leadership content marketing MORE
If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. A lively case study of how a tech company used data to fuel its business growth. MORE
This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. There have been other challenges for sure, but these are the ones that seem to surface more often than not. MORE
Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. But to thousands of technology professionals around the world, Hanson is a celebrity. MORE
Sales Lead Insights
JUNE 25, 2019
Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a couple of unlucky administrative assistants, salespeople or interns, put them on […].
Sales Lead Insights
APRIL 18, 2018
Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Telemarketing B-to-B telemarketing lead generation
Biznology
OCTOBER 14, 2015
If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. A lively case study of how a tech company used data to fuel its business growth.
Biznology
DECEMBER 21, 2011
The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.
B2B Lead Generation
AUGUST 18, 2014
Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” ” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.
The Content Factor
NOVEMBER 20, 2009
This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. Tags: business to business (B2B) thought leadership content marketing
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Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Give them objective rules to follow.
delicious b2bmarketing
NOVEMBER 28, 2012
B2B: Business Media. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 56 percent use social media to get visitors to share messages socially, broadening reach.
MLT Creative
JUNE 16, 2010
Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Now, is there anything else you can do to make it easy for your prospect/customer to respond?
Sales Lead Insights
MARCH 5, 2009
However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development.
Sales Lead Insights
MARCH 5, 2009
However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development.
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B2B Lead Generation
FEBRUARY 23, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre doing marketing or lead generation for a complex sale, youll want to read it.
Marketo
APRIL 22, 2009
There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases.
MLT Creative
JUNE 22, 2010
A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up.
Paul Gillin
JUNE 17, 2010
Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. But to thousands of technology professionals around the world, Hanson is a celebrity.
The Content Factor
NOVEMBER 24, 2009
Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations.
Venntive
AUGUST 5, 2013
Every time another social application launches, it’s usually fairly easy to understand how consumers can use it to communicate, share, comment and B-to-C companies quickly adopt and adapt. But, what about us B-to-B companies?
Reachforce
DECEMBER 2, 2013
And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? You’re going to kill me, but the truthful answer is: It depends.
KoMarketing Associates
JUNE 29, 2016
According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.
B2B Marketing Traction
JUNE 16, 2015
In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. You did the research. You wrote the plan.
MLT Creative
JULY 30, 2010
This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. There have been other challenges for sure, but these are the ones that seem to surface more often than not.
delicious b2bmarketing
MAY 27, 2009
Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing.
MLT Creative
MAY 17, 2010
Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships.
B2B Memes
OCTOBER 21, 2011
Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. The contrast used to matter a lot, at least to those of us affixed to one side or other of the divide.
Webbiquity
JUNE 17, 2014
In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives.
DivvyHQ
APRIL 26, 2017
For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe.
MLT Creative
MAY 27, 2011
Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Expand our reach to non-attendees. Why not reach out to them, too?
Stevens & Tate
JUNE 20, 2019
June 20, 2019 – Stevens & Tate’s President Dan Gartlan and Internet Marketing Director Nicole Wagner have announced FABTECH 2019 to their fall speaking schedule. The presentation discusses key website elements to focus your improvement efforts on. LOMBARD, IL.,
MLT Creative
NOVEMBER 16, 2010
The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly.
MLT Creative
FEBRUARY 2, 2012
I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.” It includes his heroics, his humanity and, yes, even the infamous sideline interview from 2002 in which he tried repeatedly to kiss reporter Suzy Kolber during a live broadcast. In business, as in football, we can’t wait to win. Either way, I can’t wait to win, can you?
Modern Marketing
APRIL 14, 2011
Remember journalism’s five W’s : Who, what, when, where, why? “ Social Marketing to the Business Customer ” by Paul Gillin & Eric Schwartzman (John Wiley & Sons) just might be the digital parallel. I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B. Social media marketing is here to stay and changing amazingly fast.
MLT Creative
OCTOBER 20, 2010
This is the best time ever to be in marketing, but it’s no time to stand still. Great questions lead to great answers and big ideas. Sometimes it lightens the mood, changes your perspective and leads to a great idea. Marketers are in the storytelling business.
Sales Lead Insights
DECEMBER 22, 2009
This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. Michael, first off, I know you hate to use the word “telemarketing.&# And yes, human beings do need to communicate LIVE!
B2B Lead Generation
MARCH 30, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Should reputation take a back seat to branding? Should reputation take a back seat to branding?
MLT Creative
SEPTEMBER 24, 2010
I’ve known @DougKessler through social media for almost two years, and he was one of the first thought leaders I added to my “ B2B Braniacs & Maniacs ” tribe. Oh, and also feel free to leave comments.
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.
MLT Creative
AUGUST 2, 2011
He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. I was a part-timer, so I didn't have to take the job as seriously as the older salesmen I worked with. Is what you learned relevant to your job today?
MLT Creative
JULY 9, 2010
How to Bridge the Distance Between Brand Strategy and Design. ” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize the five disciplines of branding and learn to apply them to various situations. The Brand Gap.
MLT Creative
MARCH 7, 2011
They seem to be the latest thing in print media and a good way to increase customer involvement. Considering it’s still new technology to most consumers, the big increase makes sense. The best advice is to stay open-minded and be creative with this new tool.
MLT Creative
APRIL 25, 2011
During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. To be honest, I was excited to be asked my opinion and be involved in this first-ever customer roundtable.
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