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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. But there’s more. Active social media outreach.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael.

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

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Why Servant Marketing Matters

markempa

Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. Marketing Research Chart: Question your assumptions for true customer-centric marketing [MarketingSherpa Research Chart of the Week].

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B2B Reads: Gen Z’s Favorite Brands, The Project Economy Is Here, & The Meat Of The Brand

Heinz Marketing

Regardless of how skilled you may be or how awesome a product or service is, it’s your mindset that will make or break a business. With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers. Business-to-business (B2B) sales can be tricky, but not if you envision your brand like a sandwich.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences. BtoB Marketing.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'