Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a couple of unlucky administrative assistants, salespeople or interns, put them on […].

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Telemarketing B-to-B telemarketing lead generation

B2B Data-Driven Marketing: What You Need to Know Today

Biznology

If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. A lively case study of how a tech company used data to fuel its business growth.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

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Why Servant Marketing Matters

B2B Lead Generation

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” ” I feel the same way, but I’ve painfully learned that it’s futile to make changes outside before we make changes inside. This requires a different kind of thinking to drive a different way of marketing.

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B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010

The Content Factor

This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. Tags: business to business (B2B) thought leadership content marketing

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Give them objective rules to follow.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

B2B: Business Media. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 56 percent use social media to get visitors to share messages socially, broadening reach.

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Now, is there anything else you can do to make it easy for your prospect/customer to respond?

Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Sales Lead Insights

However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development.

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Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Sales Lead Insights

However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development.

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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre doing marketing or lead generation for a complex sale, youll want to read it.

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Marketo

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases.

When business-to-business marketing is person-to-person, it can change the world.

MLT Creative

A couple of months ago, I was interrupted at work by a phone call from Ryan Gamble, co-president of the Seattle-based Storyville Coffee Company ; he may not have known it at the time, but he had no more than 60 seconds to keep my attention before I would politely - but hurriedly - hang-up.

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. But to thousands of technology professionals around the world, Hanson is a celebrity.

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Make Content Count by Reaching the Digital C-Suite

The Content Factor

Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations.

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Pinterest for Business?

Venntive

Every time another social application launches, it’s usually fairly easy to understand how consumers can use it to communicate, share, comment and B-to-C companies quickly adopt and adapt. But, what about us B-to-B companies?

Learn How to Maximize Lead Generation

Reachforce

And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? You’re going to kill me, but the truthful answer is: It depends.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. You did the research. You wrote the plan.

What’s the hardest part of B2B inbound marketing?

MLT Creative

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. There have been other challenges for sure, but these are the ones that seem to surface more often than not.

Gyro:HSR

delicious b2bmarketing

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing.

Meeting IRL Makes Social Media More Meaningful

MLT Creative

Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. The contrast used to matter a lot, at least to those of us affixed to one side or other of the divide.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity

In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives.

Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe.

Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Expand our reach to non-attendees. Why not reach out to them, too?

Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

June 20, 2019 – Stevens & Tate’s President Dan Gartlan and Internet Marketing Director Nicole Wagner have announced FABTECH 2019 to their fall speaking schedule. The presentation discusses key website elements to focus your improvement efforts on. LOMBARD, IL.,

If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly.

B2B Marketing Lessons From Broadway Joe: Can't Wait to Win

MLT Creative

I wrote this post more than two years ago and thought of re-posting it while watching a new HBO documentary on Joe Namath, called “ Namath: From Beaver Falls to Broadway.” It includes his heroics, his humanity and, yes, even the infamous sideline interview from 2002 in which he tried repeatedly to kiss reporter Suzy Kolber during a live broadcast. In business, as in football, we can’t wait to win. Either way, I can’t wait to win, can you?

Social Marketing to the Business Customer: A One-in-143,871 Book

Modern Marketing

Remember journalism’s five W’s : Who, what, when, where, why? “ Social Marketing to the Business Customer ” by Paul Gillin & Eric Schwartzman (John Wiley & Sons) just might be the digital parallel. I searched the first hundred titles, and not one – other than the subject of this review – mentioned business-to-business, b-to-b, or B2B. Social media marketing is here to stay and changing amazingly fast.

9.5 Ways Your B2B Marketing Can Be More Creative

MLT Creative

This is the best time ever to be in marketing, but it’s no time to stand still. Great questions lead to great answers and big ideas. Sometimes it lightens the mood, changes your perspective and leads to a great idea. Marketers are in the storytelling business.

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. He is the B2B telemarketing and telesales consultant and telemarketing trainer whom I frequently recommend to our clients. Michael, first off, I know you hate to use the word “telemarketing.&# And yes, human beings do need to communicate LIVE!

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Should reputation take a back seat to branding? Should reputation take a back seat to branding?

Retweet, But Never Surrender: The B2B Marketing Manifesto

MLT Creative

I’ve known @DougKessler through social media for almost two years, and he was one of the first thought leaders I added to my “ B2B Braniacs & Maniacs ” tribe. Oh, and also feel free to leave comments.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

B2B Word on the Street: Selling

MLT Creative

He takes a disgruntled group of real estate salesmen to school, and from "Put the coffee down!" to "The leads aren't weak. I was a part-timer, so I didn't have to take the job as seriously as the older salesmen I worked with. Is what you learned relevant to your job today?

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B2B Book Buzz: The Brand Gap

MLT Creative

How to Bridge the Distance Between Brand Strategy and Design. ” The style of the book is based on a presentation, using illustrations and diagrams to help you recognize the five disciplines of branding and learn to apply them to various situations. The Brand Gap.

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Do QR codes have a role in B2B marketing?

MLT Creative

They seem to be the latest thing in print media and a good way to increase customer involvement. Considering it’s still new technology to most consumers, the big increase makes sense. The best advice is to stay open-minded and be creative with this new tool.

Do you really know your B2B customers?

MLT Creative

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. To be honest, I was excited to be asked my opinion and be involved in this first-ever customer roundtable.