Five Principles of B-to-B Event Marketing Success
The Freeman Company
MAY 23, 2018
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
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The Freeman Company
MAY 23, 2018
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
The Freeman Company
MARCH 16, 2018
The new Event Marketer B-to-B Dream Team weighs in
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The Freeman Company
FEBRUARY 2, 2016
How the PCMA annual meeting connected with a new generation
The Freeman Company
MAY 10, 2016
Get the 411 on Top Takeaways from Top B-to-B Event Marketers
Biznology
APRIL 25, 2012
Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.
markempa
JUNE 27, 2006
« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!
markempa
AUGUST 15, 2006
« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.
The Freeman Company
APRIL 11, 2016
Celebrating brand experience innovators.
AgencyEA
MARCH 19, 2018
Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Power Panel: The 2018 B-to-B Dream Team.
The Freeman Company
NOVEMBER 1, 2017
The launch of the BMW All-New BMW 5 Series in Singapore is honored as a top B-to-B environment
The Freeman Company
APRIL 10, 2017
Elevating the brand experience channel with industry MVPs
The Freeman Company
APRIL 19, 2016
Tips on innovation from the industry’s best and brightest, as curated by Event Marketer
The Freeman Company
OCTOBER 16, 2018
Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer
markempa
FEBRUARY 23, 2006
» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?
markempa
SEPTEMBER 4, 2007
Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.
markempa
OCTOBER 28, 2005
« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes.
markempa
DECEMBER 21, 2006
A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that?
markempa
JUNE 7, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
markempa
SEPTEMBER 12, 2007
Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."
markempa
SEPTEMBER 17, 2005
Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Marketing must take control of nurturing leads. Marketing must take control of nurturing leads.
markempa
OCTOBER 31, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
markempa
APRIL 5, 2007
As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.
markempa
JULY 16, 2007
Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. " I think Kevins points serve as a good reminder for web inquiry management. Ive summarized Kevins three points: Don’t be too Web myopic.
markempa
OCTOBER 19, 2006
They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog. A lead isn’t a lead until it’s been qualified.
markempa
MARCH 30, 2005
Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.
Biznology
SEPTEMBER 3, 2015
We worked with the sales team to identify target accounts, and we invited marketing leaders from those companies to bring their teams,” said Jasmine Cortez, event marketing manager. These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Customer retention.
markempa
JUNE 14, 2005
Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!
markempa
APRIL 18, 2005
Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.
markempa
JUNE 28, 2007
This environment has brought about a need to complement the classic 4Ps of marketing with a variation called the 4Ts: target, tactics, transact and track.
markempa
NOVEMBER 18, 2005
BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. You can download a free executive summary of the e-mail marketing report (pdf).
markempa
AUGUST 14, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
MLT Creative
APRIL 8, 2011
For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” View Billy's Other Blog Posts.
markempa
MAY 26, 2005
Im listed in the "B-to-B marketing blogs" section. Im listed in the "B-to-B marketing blogs" section. Be sure to check out the other quality blogs that were nominated by MarketingSherpas 185,000+ Readers, many of them are already on my blogroll.
markempa
JUNE 27, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
AUGUST 16, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JULY 3, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Customer Experience Matrix
SEPTEMBER 3, 2009
Where are marketers moving their budgets? Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.
Biznology
APRIL 9, 2014
Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing.
Paul Gillin
JUNE 24, 2010
A lot of marketers would probably like to be in Susan Popper’s shoes. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI.
Biznology
MARCH 28, 2013
Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements. Telephone calls, using the same lists, when the list owner gives you permission to call.
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