After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. A steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar.

Engaging Your Audience with Social Marketing

Salesfusion

The post Engaging Your Audience with Social Marketing appeared first on Salesfusion. Social Media Techie Stuff

Trending Sources

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Step one: Organic reach on social and deliverability for email.

8 Types of Social Media Content That Your Audience Really Needs

Marketing Insider Group

Are you able to create engagement with them, earn social shares and link backs, and drive people to your landing pages? The post 8 Types of Social Media Content That Your Audience Really Needs appeared first on Marketing Insider Group.

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Social media? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing. If it reads like a poor man’s Wikipedia article, it’s probably not something your audience (or Google) is likely to dig.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

"How can I get more leads from social media?". This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Segmenting their audience on social media. 1) Use social media targeting.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

How do you use email marketing to tell stories to engage your audience? Content - articles, video and ebooks to educate consumers while leveraging SEO, email and social channels to attract, engage and distribute the content. Jeremy Duerksen is CMO at Peaksware.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Personalizing for Alternative Audiences

Bound

The basics of audience segmentation for personalization are pretty intuitive. The goal is to identify subsets of your audience that share some common characteristics, around which you can build a unique website experience tailored to the needs, expectations, and marketing goals of each group. Here, I highlight two seldom-targeted (and strategically disparate) audience segments that can help you get the most out of Get Smart Content and website personalization.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors.

Five Audiences for Social Media Marketing

Webbiquity

A technical audience is different from a business one. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. But aside from simply posting it across your social media channels, what else can you do? Create social banners.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience?

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Make sure it gets out to your audience! The Social Cyclone video. Want to see an example of a Social Cyclone?

How To Build Up Social Media Marketing Like LEGO

Modern Marketing

Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels.

Should you stop (organic) social media activity?

Biznology

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. You may justify this because they are sharing your content and helping to grow your audience.

6 Creative Audience Monetization Lessons from Celebrities

Content Standard

Building an audience, listening to those loyal followers, and then monetizing the group is today’s brave new way. Tons of media companies have sprung up with an audience-focused approach—and profited handsomely. Not so obvious, though, is how to build that audience first.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel.

5 Ways to Make Your Content Speak to a Business Audience

Reachforce

You’ve established a social media presence. You want your content to make an impression. You want your business-to-business (B2B) customers talking. You focus on recent market events, emerging industry trends and the latest news.

Why every business needs a social media business audit

Biznology

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. The social media landscape is constantly evolving.

9 UnMarketing Tips For Online Audience Engagement

Marketing Insider Group

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” He helped to teach me that social media is truly about having conversations and about engagement. Social media is maybe a new term but it is as old we are. Social Media

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

If paid audiences are only shrinking , can Gate’s very first prediction that the “real money on the internet” would be in content hold true? Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Understand Audience Interests and Behaviors.

How to Engage Your Audience Using Digital Advertising

Hubspot

But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. How to Engage Your Audience Using Digital Advertising. 1) Focus on native (or social) advertising.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. audiences. So in this post, we're going to give you an overview of how Facebook Audience Insights works and give you tips on using it in your marketing.

Simplifying Audience Modeling and Personas for the Data Age

Content Standard

Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. For these earlier strategists, a lot of the work of audience modeling was tied in large part to hunches and observation.

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Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. Your social media program needs time. Developing an Audience An audience is not the number of friends, fans and followers. Does your social media plan have the time it needs to be successful?

How to Research Your B2B Audience

PureB2B

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points and specific motivations. Target Audience.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Begin with these benefits and then customize your messaging to hone in on the elements that are most likely to appeal to your target audience.

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23 Outstanding Social PR Guides

Webbiquity

The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR? Social PR Strategies and Tactics. ” Guides to Creating Social Media Newsrooms.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? Realistically, from the audience’s point of view, everything has started to look the same.

Audience Management Platform: The Next Evolution in B2B Martech?

Leadspace

How can marketing form a coherent picture of their target audiences when they can’t effectively integrate so many disparate data technologies? B2B Audience Management Platform: The long overdue solution to B2B marketing’s data problems.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers.