Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Industry (trends and stories of how real companies are using cloud technology). Business (discussion and guides on management, digital transformation, and leadership).

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. Salesforce , a cloud-based software giant, has already garnered a following of 24,000 on Threads.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Martech

APRIL 2, 2024

Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it. Instagram and Facebook typically serve more established audiences; both platforms allow for a mix of new and traditional marketing approaches.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Buffer

OCTOBER 29, 2021

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched.

Small Business Marketing 104

Small Business Marketing Campaigns Business PR 104

Sprout Social

JUNE 29, 2023

The quarter following the campaign’s release, same-store sales were up 14%. But as we explain in this article, it’s what audiences crave. Algorithms, particularly on Instagram and TikTok , increasingly emphasize the power of discovery. The Titans version was raw, it was real and, most importantly, it was hilarious.

Content 112

Content Advertising Agencies Social Media Webinar Metrics 112

Webbiquity

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Real-time attention is exhausting. It’s ephemeral.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? Post the right content.

Social Media 125

Social Media Media Viral Marketing Demographics 125

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Here’s the folks to follow to stay up-to-date on trends and informed on best practices. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K Website: KatePatay.com LinkedIn: KatePatay (13K followers) Instagram: KatePatay (7.5K

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Brandpoint

APRIL 13, 2023

Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. The best way to ensure they follow through is to have them featured in the content itself. Instagram Video Ads can work together with your organic content as a part of the P ESO Model.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. When followers comment on your posts, take the time to reply thoughtfully.

Social Media 65

Social Media Media Blogger Demographics 65

Contently

NOVEMBER 29, 2021

Several articles, like the link above, and YouTube videos accused McBroom of running a scam. At the time of writing, the How I Became a Millionaire website was not accepting any new members, and the Instagram post announcing the scheme had been deleted. One of the seedier social media guru scams is the live fake-out. The social fakes.

Social Media 170

Social Media Media Viral Marketing Class 170

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. Turn your followers into customers faster.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. I’ve compiled them all in this article. I love having a woman’s perspective in these articles. Follow their social posts on Instagram , or subscribe to their newsletter What the Elle.

Resources 98

Resources Newsletter Fulfillment Communities 98

Sprout Social

DECEMBER 6, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Follow de-identification best practices When crafting new social media content, remove all PHI from your posts. Please review our full disclaimer before reading any further. Regularly review resources like the U.S.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Buffer

JUNE 16, 2022

In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Instagram video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. Reels account for almost 20% of the time people spend on Instagram. The good news?

Buy 117

Buy Video Marketing Template Bandwidth 117

Stevens & Tate

FEBRUARY 16, 2024

Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

Buffer

SEPTEMBER 26, 2022

Most social media bios – including Instagram – function as your digital personality. It’s an extension of what people expect in real life, whether the impression they get is accurate or not. What is an Instagram Bio? What should you consider when creating your Instagram bio?

Ideal Customer Profiles 81

Ideal Customer Profiles Profiling Impressions Sample 81

SmartBrief - Marketing

OCTOBER 9, 2023

Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users. In this article, I explore both questions. Users login via their Instagram account and all profile information and connections carry over (with an option to customize at setup).

Twitter 52

Twitter Phishing Domain Privacy 52

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Or maybe Instagram Reels are more your speed? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Here’s the thing.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. For example, take an article that resonates with your audience and break it down in several different social posts.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Brandpoint

JUNE 6, 2023

I was working on their Customer Support team but was handling all community management on Facebook + Instagram. Another great tool is to follow pages on LinkedIn or sign up for newsletters that deliver the latest social media news and platform updates. I began my career in social media at THINX Inc. back in 2017.

Social Media 118

Social Media Media Work Management Communities 118

ClearVoice

DECEMBER 8, 2020

But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into. Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. It upholds no value by itself.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Oktopost

SEPTEMBER 13, 2022

You can follow influential people in your industry, join relevant groups, and discuss the latest industry news with your peers. Financial services should keep the following in mind when doing social media marketing: Be compliant: Ensure that all of your content is compliant with industry regulations.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

APRIL 7, 2022

Disclaimer: embedded posts in this article contain explicit language. After 24 hours, Get Baked’s Instagram following ballooned from 4,000 to 68,000 followers. The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021. View this post on Instagram. The contraband in question?

Tips 91

Tips Viral Marketing Paid Search Agency PR 91

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Sprout Social

MAY 4, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Sprout Social

AUGUST 15, 2019

As you’d expect, securing something like a verified badge on Instagram is not easy and not available to everyone, for obvious reasons. But if you find yourself in the camp of deserving this designation, we’ve got a few tips detailing how to get verified on Instagram. What Does Instagram Verified Mean?

Tips 111

Tips Paid Search Agency Validation Press 111

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Real estate. In the metaverse, real estate aficionados are trading cryptocurrency. EveryRealm, a metaverse real estate investor and advisory firm, paid $4.3 View this post on Instagram.

Examples 110

Examples Brand Identity Branding Multi-Channel 110

Buffer

APRIL 20, 2022

Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in. Low likes on Instagram have also been linked to a rise in anxiety and depression in users, especially teens.

Advertising Agencies 81

Advertising Agencies Transparency Paid Search Agency Validation 81

Scoop.it

FEBRUARY 22, 2024

Highlight real employees sharing real experiences in testimonials. Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Noodle and Tilde ??

Brand Identity 109

Brand Identity Branding Aggregators Marketing Analytics Tools 109

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. While conversation may flow naturally in real life, out in the digital realm, it takes a little bit more know-how. Instagram is the prime platform for engagement — marking 81% engagement versus Facebook’s 8%. Or Facebook?

Social Media 98

Social Media Conversion Media Tips 98

Martech

DECEMBER 28, 2022

As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I hope we see more companies embracing the three use cases outlined in my recent article : Events. Networking.

Trends 112

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 112