8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

Websites and Search Engines are Far from Dead

Webbiquity

Websites are dead. Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

If you don’t know what your website garden needs, it’s probably cultivation. If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. Linking from inside one article into another takes either a good memory or a bit of a plan. When it comes to the Biznology blog, I choose my own articles 80% of the time. This is good for search. Search Engine Optimization

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. The Evolution of Search and Social. The Death of SEO.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Serpstat is one of the tools that has a handy filter allowing you to focus on keywords typed into a search box that result in featured results.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result Title. Search Result Description.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

Why are URLs so important?

Biznology

After striking out with LinkedIn search, I searched in Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. But if they are just getting into a field of study, they search by topic.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. Search Engine Marketing

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Search Engine Optimization

My 20 top social media marketing, search, and reputation business articles

Biznology

They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Your website is wearing mom jeans and shoulder pads.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I found this to be a very useful article as it makes you think outside the box. This article breaks down five ways to do just that.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

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Can content written for print position well in Google?

Biznology

Despite the fact that their content was incredibly resource-rich, it was free of search phrases. Plus, if your writers are producing print articles, catalog pages, and guides, SEO writing is a natural skill set.

Are you optimizing your website search?

Biznology

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Add a responsive mobile design to your website.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

Stop flying blind with insights SEMRush can offer about your websites

Biznology

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

5 Ways to Use Earned Media to Increase SEO

Act-On

Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Seek opportunities to connect to influencers in a way that search engines will notice.

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Mobile First Indexing – A Few Pointers on How to Prepare

Webbiquity

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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Holistic SEO Content Works in the Age of Smarter Search Engines

Content Standard

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. That’s just one of several ways search-engine algorithms are identifying better SEO content online.

Google “mobilegeddon” starts today — are you prepared?

Biznology

Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Here’s an example: “insurance” is searched for more than 100,000 times a month.

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Eight Common SEO Myths Busted [Infographic]

Webbiquity

Just like the various kinds of diet advice freely available on the internet, there are numerous articles that purport to provide SEO guidance. Marketing Infographics Search Engine Optimization (SEO) Imran Khan SEO infographic SEO mythsGuest post by Imran Khan.

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Essential SEO advice directly from Google

Biznology

Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does this article have spelling, stylistic, or factual errors? Does the article describe both sides of a story?

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What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content.

Twitter Proven to Impact Search Engine Rankings

Hubspot

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts.

The Most Important Keyword for SEO in 2018

Webbiquity

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Google and other search engines seek to display the “best answer” for every query near the top of their search results.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for. We Analyzed 1 Million Google Search Results. Our Favorite Posts & Articles from 2015.

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Have a Merry Website Transition: The Complete SEO Checklist

KoMarketing Associates

We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. Match each of the old pages to the corresponding URL for the new website. SEO Website Redesign Checklist.

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. A page that’s deep and abandoned in your website may very well be the most important page on your site.

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