Blog SEO: How to Search Engine Optimize Your Blog Content


Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.

Add self-referential links into your 2018 search engine optimization strategy


If you don’t know what your website garden needs, it’s probably cultivation. If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. Linking from inside one article into another takes either a good memory or a bit of a plan. When it comes to the Biznology blog, I choose my own articles 80% of the time. This is good for search. Search Engine Optimization

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

Websites and Search Engines are Far from Dead


Websites are dead. Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015.

Why are URLs so important?


After striking out with LinkedIn search, I searched in Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. But if they are just getting into a field of study, they search by topic.

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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. The Evolution of Search and Social. The Death of SEO.

PR Link Earning Best Practices for Search Engine Optimization


Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. The same is true with websites. Over time, building up these types of links adds organic “clout” to your website.

Best Search Engine Marketing Tips of 2009, Part 2


While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Search Engine Optimization

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result Title. Search Result Description.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. Search Engine Marketing

My 20 top social media marketing, search, and reputation business articles


They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Your website is wearing mom jeans and shoulder pads.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

The Marketer's Guide to Search Engine Optimizing Non-Written Content


Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content.

17 Realistic Ways to Get More Website Traffic


Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. Long tail keywords are search terms of three words or more. But they often still have good search volumes, and they tend to convert better.

Twitter Proven to Impact Search Engine Rankings


I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time


How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

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Can content written for print position well in Google?


Despite the fact that their content was incredibly resource-rich, it was free of search phrases. Plus, if your writers are producing print articles, catalog pages, and guides, SEO writing is a natural skill set.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I found this to be a very useful article as it makes you think outside the box. This article breaks down five ways to do just that.

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Are you optimizing your website search?


I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search.

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Stop flying blind with insights SEMRush can offer about your websites


My two-year-old WordPress blog, , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

My favorite organic search posts from Biznology


Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

5 Ways to Use Earned Media to Increase SEO


Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. Seek opportunities to connect to influencers in a way that search engines will notice.

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The 26 Best All-in-One SEO Tool Suites


Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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Simple content optimization – SEO for when SEO doesn’t make sense


But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Here’s an example: “insurance” is searched for more than 100,000 times a month.

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Google “mobilegeddon” starts today — are you prepared?


Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.

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Essential SEO advice directly from Google


Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does this article have spelling, stylistic, or factual errors? Does the article describe both sides of a story?

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Holistic SEO Content Works in the Age of Smarter Search Engines

Content Standard

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. That’s just one of several ways search-engine algorithms are identifying better SEO content online.

What is Social Media Marketing?


Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Top Link Building Techniques for B2B Companies (Infographic)


Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)


Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. A page that’s deep and abandoned in your website may very well be the most important page on your site.

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Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Search Marketing and Microsoft adCenter.

Best of 2008 (So Far) - Search Engine Marketing, Part 2


Where should you apply direct marketing methods to your website? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for. We Analyzed 1 Million Google Search Results. Our Favorite Posts & Articles from 2015.

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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. Search Engine Optimization b2b content marketing SEO

Making SEO a Priority During Website Launch Planning


Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way.

10 essentials missing from your business website


You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

Cognitive content strategy


Managers of large sites must balance search AI with navigation IA. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. That’s what this article is about. Cognitive search: The antidote to poor tagging.