Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015.

Websites and Search Engines are Far from Dead

Webbiquity

Websites are dead. Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday.

Trending Sources

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. The Evolution of Search and Social. The Death of SEO.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”.

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Search Engine Optimization

17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. Long tail keywords are search terms of three words or more. But they often still have good search volumes, and they tend to convert better.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I found this to be a very useful article as it makes you think outside the box. This article breaks down five ways to do just that.

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Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result Title. Search Result Description.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. Search Engine Marketing

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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Can content written for print position well in Google?

Biznology

Despite the fact that their content was incredibly resource-rich, it was free of search phrases. Plus, if your writers are producing print articles, catalog pages, and guides, SEO writing is a natural skill set.

Google “mobilegeddon” starts today — are you prepared?

Biznology

Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Google’s Complete Search Quality Rater’s Guidelines.

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Essential SEO advice directly from Google

Biznology

Would you trust the information presented in this article? Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? Does this article have spelling, stylistic, or factual errors? Does the article describe both sides of a story?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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My 20 top social media marketing, search, and reputation business articles

Biznology

They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Your website is wearing mom jeans and shoulder pads.

Twitter Proven to Impact Search Engine Rankings

Hubspot

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts.

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Content Marketing Search Engine Optimization (SEO

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Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

One way websites are flat is in terms of content. Another way websites are flat is in terms of architecture. We marketers love tracking website traffic and our offline marketing. Search Engine Optimization b2b content marketing SEO

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. Here’s an example: “insurance” is searched for more than 100,000 times a month.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

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Are you optimizing your website search?

Biznology

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search.

Google is a lying liar that lies

Biznology

Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. Matt Cutts’ Search Quality Team.

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3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Links to Your Site (Google Webmaster Tools) – The currency on the web is valuable outbound links to websites you value.

7 Reasons Why Your Website Isn’t Performing

Hubspot

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. This article is for the latter. 3) Your Website Isn’t Responsive.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn provides a range of options for integrating share functionality within a B2B website.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. What Search Engines Are Looking For?

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How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. The truth is that your website is never done.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

If you’ve ever tried to view a non-optimized website on a mobile phone screen, you probably didn’t spend much time on that site. In fact, according to a recent article in Forbes, “less than 10% of companies are using marketing automation”.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

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3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. A recent KoMarketing client had some great video case studies that were buried deep in a “video gallery” section of their website.