Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Image credit: Unsplash.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others.

Paper 40

Paper Buy Work Management Marketing Management 40

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Vision Edge Marketing

OCTOBER 23, 2023

In this article, we will delve into the role and attributes of a positioning framework and message map and provide real-world examples to demonstrate its effectiveness. It requires thorough market research to form, validate, and fine-tune your positioning platform. Make sure they choose you. Best Way to Win Hearts & Minds?

Positioning 220

Positioning Best Practices Differentiation Touchpoints 220

Customer Experience Matrix

FEBRUARY 21, 2016

This led to several hours of research into what’s being written about machine intelligence, which is something I like to do anyway. A quick bit of Googling led to an article that quoted economist W. That’s pretty scary but a second, even more intriguing article quoted a study by Oxford economists Carl Benedikt Frey and Michael A.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. And who can blame them? Play at least 50% of a product video. Complete a tutorial.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

AccuData

JUNE 27, 2021

Help writing a paper You may notice that there are usually four papers on help writing a newspaper. To help writing a paper, you’ll have to consider the following paper help topics. To help writing a paper, you’ll have to consider the following paper help topics.

Paper 40

Paper Paid Search Agency Companies Case Studies 40

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” We do this a lot with very short explainer videos. We work together!

Research 107

Research Ad Building Storytelling Content 107

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Uses of Premium Content.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. In contrast, B2C transactions are frequently impulsive and require less research.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 315

Marketing Automation Services Marketing Budget Paid Search Agency Service 315

Heinz Marketing

MARCH 4, 2022

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). We only scratch the surface of what is in these, so please dig into the articles above! We only scratch the surface of what is in these, so please dig into the articles above!

Research 52

Research Peer-to-peer Domain Case Studies 52

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” It’s unlikely that everyone needs to read the white paper. Source: SAVO Group.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Valasys

OCTOBER 19, 2023

Perplexity AI: The Perfect Research Tool Research forms an essential part of writing. Be it your thesis or a blog, good, sound, and in-depth research add more meat to your content. There is no denying, Research can be Perplexing! Most writers acknowledge that but only a few comply. What is Perplexity AI?

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Marketing Insider Group

MAY 10, 2021

(PS – we have a local real estate client who ranks #1 for real estate agent in [her city] all thanks to our annual content plan and twice weekly articles about local restaurants, schools, neighborhoods, and home buying tips!). Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search.

Paid Search Agency 317

Paid Search Agency Content Marketing Planning Advertising Agencies 317

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

B2B Marketing Directions

NOVEMBER 26, 2023

Given this importance, it's not surprising that generative AI is becoming the focus of scholarly research. Study Overview This study consisted of two related experiments designed to capture the impact of generative AI on the performance of highly skilled professional workers when doing complex knowledge work.

Generation 70

Generation Training Consulting User-Generated Content 70

Martech

MARCH 28, 2023

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. As part of the study , participants were administered oxytocin before watching public service advertisements.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 133

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Content Standard

AUGUST 12, 2021

Corning’s Life Sciences division does this with an in-depth article, “ 3D Cell Culture Could Drive the Fight Against Infectious Diseases ,” which appears in its publication The Cutting Edge. This is often where original news and research comes in.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Most business owners start outsourcing their content by hiring writers or try to do it by themselves. Unsatisfactory ROI.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

ClearVoice

NOVEMBER 25, 2022

That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. The study also showed that TikTok ads are 21 percent more trend-setting than those published on other platforms. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great? A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. You’ll want to publish a mix of blog articles such as content roundups, problem-solving content, and thought leadership. Don’t overlook video in your strategy. Use influencers for B2B content marketing.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

FEBRUARY 3, 2021

Case studies. Research papers. White papers. They can be as short as a long-form article — or as long as an actual tactile book. They can be created from… Blogs. Catalogues. Presentations. Anything where expertise can translate into content. The long and short of it.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Hinge Marketing

OCTOBER 22, 2020

In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Take a look at our research showcased in Figure 2 and Figure 3. Growth of organization by research frequency. Profitability of organizations by research frequency. Why Research? It helps you to be found.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128