SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. Here’s what they said: 1.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Rethinking Our Approach To Blogging.

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

SmartBug Media

JANUARY 30, 2019

LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive.

Planning 94

Planning Top of Funnel Allocation Brand Identity 94

PureB2B

APRIL 3, 2016

In the modern era of business lead generation, content marketing has turned into an activity that requires a constant stream of media production, distribution, and optimization in order to drive traffic into the sales funnel. The post A Marketer’s Guide to Creating Compelling Content appeared first on DemandScience.

Top of Funnel 62

Top of Funnel Content Marketing Proposals Funnel Advertising 62

PureB2B

APRIL 3, 2016

In the modern era of business lead generation, content marketing has turned into an activity that requires a constant stream of media production, distribution, and optimization in order to drive traffic into the sales funnel. The post A Marketer’s Guide to Creating Compelling Content appeared first on PureB2B.

Top of Funnel 62

Top of Funnel Content Marketing Proposals Funnel Advertising 62

Optinmonster

JANUARY 26, 2023

In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy? Email marketing is the practice of sending marketing content to existing and potential customers through email, rather than other channels like SMS or social media.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

EveryoneSocial

OCTOBER 17, 2018

Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Social Selling Mechanics. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Content Standard

OCTOBER 22, 2016

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Schubert B2B

OCTOBER 6, 2017

With your blog, and website in general, you are trying to attract quality prospects , not general web traffic. Our clients are B2B technology companies. Sales and customer service teams are also a great source for identifying interesting customer questions. A fruitful, integrated blogging program is a team effort.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re not just covering the basics of branding in this article. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. Take our brand, for instance. Social Media Accounts.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Schubert B2B

OCTOBER 6, 2017

With your blog, and website in general, you are trying to attract quality prospects , not general web traffic. Our clients are B2B technology companies. Sales and customer service teams are also a great source for identifying interesting customer questions. A fruitful, integrated blogging program is a team effort.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

Optinmonster

FEBRUARY 10, 2020

Wouldn’t you like to grow your traffic organically month after month without paying for ads or making cold calls? Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. Recently, my young marketing company decided to start over – completely from scratch. Determine what your story is for each marketing activity.

Paid Content 28

Paid Content Inbound Marketing Lead Ranking Lead Scoring 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

ClearVoice

APRIL 30, 2020

Here is our comprehensive list of the top 20 lead generation tools today: 1. Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. The top 20 lead generation tools. OptinMonster. LinkedIn Sales Navigator.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Ranking 95

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 7. Internet Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Optinmonster

DECEMBER 5, 2023

Do you want to know which are the best social media management tools? Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. And, if done responsibly , PPC can be integral to your inbound marketing strategy. What’s a marketing channel without a few acronyms and a little jargon? PPC-Related Terms You Should Know.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

MAY 20, 2010

Is there a subset of phrases that drive a lot of traffic & convert at a decent rate? It should be equally important to track which articles are actually generating that two-way conversation. Are there any recurring themes in the articles that are receiving the most comments? Produce a series of "do it yourself" blog posts.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

JUNE 16, 2011

You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Therefore, it makes complete sense that marketers could learn a lot from understanding how a publisher thinks. 8 Ways to Think Like a Publisher.

Inbound Marketing 28

Inbound Marketing Custom Publishing Work Management Internet Marketing 28

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Hubspot

DECEMBER 31, 2012

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. In this article, we will discuss 10 small business marketing ideas that you can get started with today.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Rev

JANUARY 18, 2023

You may think, “I already have leads coming in from my marketing and sales team’s strategies. You could only authorize purchasing new software after explaining why you’ve chosen it to your team. For instance, you might drive demand with content marketing or social media campaigns.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. Businesses have started to adopt data-driven strategies to inform their marketing initiatives.

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

Trade Press Services Newsletter

JULY 6, 2022

Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more. There are thousands of online B2B resources available to help entrepreneurs, business leaders and marketers improve their game, but here are some of our favorites.

Newsletter 130

Newsletter Marketing Automation Services Planning B2B Thought Leadership 130

Webbiquity

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Hubspot

MAY 26, 2017

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Why It's a Challenge.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

KoMarketing Associates

DECEMBER 22, 2015

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. We make it a point to regularly communicate new discoveries, innovation, and industry news meant to improve performance on behalf of clients and in our own individual growth.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees !

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101