The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. When was the last time you clicked on an ad on social?” Guest post by Tim Brown.
What Is B2B Social Media Marketing?
MARCH 30, 2017
Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Keep reading my most controversial and provocative article yet to see what I mean….
8 Indispensible Tools to Improve Your Social Media Efficiency
grow - Practical Marketing Solutions
OCTOBER 31, 2012
Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Bottlenose is a tool for tracking news and trends across social networks.
How to Lure Readers to Your Blog from Social Media
Writing on the Web
OCTOBER 15, 2014
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7 Ways B2Bers Can Rock Lead Gen Via Social Media
JANUARY 7, 2016
Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads.
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Here are three techniques for improving your SEO with social media.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
We spend tons of time writing posts and optimizing them for search and social media. We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.
How to Promote an Event with Social Media
APRIL 13, 2011
As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. You need a single Web address that people can refer to in their social channels.
Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
SEPTEMBER 16, 2015
Finding time to maintain your social media presence can be difficult, but expanding it? With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five minutes that can help you build a social following. Posting on groups can drive traffic to your profile and website. You could, of course, do this on any social network.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. Reformat that content into multiple sources of traffic.
The Social Media Manager's Guide to Staying Organized
OCTOBER 17, 2014
Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? Social Media
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue. Social media icons on your website.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
Novice to Social Media Smarty Pants in 4 Helpful Tips
Earnest about B2B
MARCH 6, 2015
Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. Social media Content marketing
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc.
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? In this article, I’ll show you how to create a series of visual social media posts quickly and effectively.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. But don’t think that simply placing a row of social icons at the top of your main blog page is enough. BONUS TIP: 11.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Best Business Blogging Guides and Tips. It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events.
A Fundamental Guide to Email and Social Media Marketing for Non-Profits
AUGUST 18, 2014
Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free.
8 Clever Ways to Triple Your Content Output (and Traffic)
AUGUST 26, 2014
In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Content Creation Social Media
7 Tips to Supercharge Your Content on LinkedIn Pulse
JUNE 16, 2016
B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. Master LinkedIn Pulse: 7 Tips for Success.
The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
AUGUST 20, 2015
Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Advertise it on social media.
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
Modern B2B Marketing
DECEMBER 17, 2015
But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. How to use PAS on social: Let’s say your video teaches a person how to cook healthy pancakes.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros.
Four Simple Ways for Busy CPAs to Engage on Social Media
MARCH 19, 2013
Now more than ever, professional services firms, including CPA firms, are embracing social media marketing techniques -- and not only to connect and network, but also to position their experts as thought leaders, and generate leads and income. Automate Social Media Activities.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website. Google recently announced that it was going to start rewarding in-depth articles by giving them special placement on search results. Here is a search for Social Media Tools.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. Google+ Guides and Tips.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
What are the best ways to drive website or blog traffic with Twitter? Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. Twitter Tips for Beginners.
8 Killer Tips for Harnessing the Power of SlideShare
APRIL 6, 2016
In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. If so, please share your experiences and tips.
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. And I admit to not being social media’s biggest supporter. Fringe Social Media by the Numbers.
Social Media Marketing Tips for A/E/C
OCTOBER 2, 2013
Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site. There is a strong case to be made for social media marketing: Prospective clients rely heavily on referrals and online search to find new firms.
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site?
Connect Your Blog to Facebook Automatically
Writing on the Web
FEBRUARY 18, 2011
The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work.
The Ultimate Cheat Sheet for Creating Social Media Buttons
DECEMBER 7, 2011
Social media is an extremely valuable tool for promoting your great marketing content. Social Media Follow Buttons: These buttons serve to promote your business' presence on various social media sites and help you generate fans/followers for those particular accounts.