Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

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Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 23, 2008

Article by Brown, Collins, and Duguid. [3] Featured content. Random article. See Copyrights for details.) Privacy policy. Shawn Edmondsons doctoral dissertation, entitled Evaluating the Effectiveness of a Telepresence-Enabled Cognitive Apprenticeship Model of Teacher Professional Development (2006).].

Wikipedia 100

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Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing. “The

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

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Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

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Buzz Marketing for Technology

JUNE 27, 2008

libraries, copyright, and virtual reality Jeffrey R. They don’t understand what the Internet really is: a vast network with many different content providers. Think of the web as a huge library, with much of its content not having been peer reviewed and edited. Commenting is closed for this article. Privacy policy |.

Copyright 100

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Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). I didn’t have the time to go through the content but it seems like this is a hot topic right now. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Before you can deliver your content and engage with your target audience, they need to find you!

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. Wait a minute, isn’t that what Content or Inbound marketing is all about? A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

FEBRUARY 10, 2012

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Make sure your email subject line clearly indicates what the content of the email is about.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Create content – It is easy to get bogged down with the design aspects of a company blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta offers his industrial clients marketing for engineers by an engineer. { Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map.

Social Media 40

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Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

NOVEMBER 16, 2012

Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You expect your consumers to test your content. You do not stop selling. You are not relevant. RELATED READING.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Buzz Marketing for Technology

JULY 24, 2008

Not about quality, but about content. ARTICLES BY THIS WRITER » Dont want to miss any related posts like there? I do use the information a lot though for writing articles on my blog Streamlined Mind. Privacy Policy. Copyright 2008 Stepcase Limited. Have expectations. Keep a reading journal.

Product 100

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Buzz Marketing for Technology

JUNE 27, 2008

In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Copyright © 2008 CNET Networks, Inc. Privacy Policy |. One of them is Modeling Surprise.

Enterprise Management 100

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Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JANUARY 4, 2011

Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information. If you’ve been submitting guest posts and having no success with publication, this article will shed some light and help you get more exposure. Having a separate day for that makes it easier to commit.

Blogger 40

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Buzz Marketing for Technology

JUNE 27, 2008

The authors would like to thank co-workers Randy Eckel and Scott Perry, who contributed to this article. >. In addition, make sure to read these articles: What Makes a Good Intranet? Use of this site is governed by our Copyright and Intellectual Property Policy , Terms of Use Agreement and Privacy Policy.

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. Please help rewrite this article to make it more concrete and meaningful. This article does not cite any references or sources.

Wikipedia 100

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Buzz Marketing for Technology

JULY 24, 2008

They may be flashy, colorful, and full of interactive content, but they have one thing in common with your birthday photos, your resume, and your audio files: they are documents. A web page is a document that utilizes standard codes and commands to link different types of content together. anything that you think is important.

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Buzz Marketing for Technology

JUNE 27, 2008

ARTICLES BY DAVE SNOWDEN. ARTICLES BY OTHERS. In effect the story teller adds layers of meaning through the indexes which is not present in the original content. Sitemap | Terms and Conditions | Privacy Policy. Copyright © 2007 Cognitive Edge Powered by WEBY Systems. -->. HOME. JOIN NEWSLETTER LIST.

Privacy Policies 100

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Buzz Marketing for Technology

JULY 28, 2008

More Content. More Content. Related Articles. Email this article. Sponsored Content. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Register with Campus Technology. Networking with peers. It only takes a minute.

Web 2.0 100

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Hubspot

FEBRUARY 17, 2012

Bulk Mail - Large scale email marketing sends in which the same content goes to a large group of people. Email Filter – A technique used to block email based on the sender, subject line, or content of an email. Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

Email filters – “Filtering” is a technique used to block email based on the content in the “from:” line, “subject:” line, or body copy of an email. Email newsletter ads or sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28