An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. Why APIs?

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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

One key to its long-lived success was an early decision to sell software by annual subscription, rather than the one-time perpetual license standard in the industry when SAS started. In recent years, much of the software industry has adopted a subscription model under the label of “Software as a Service” (SaaS). By contrast, the new SaaS vendors run software on their own servers and allow clients to access it remotely.

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Trending Sources

5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. Custom-tailored software answers the question: “As a digital business, what do we build?” all offer robust APIs to their data and services.

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18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

How To Evaluate Software Integrations: 3 Important Considerations

Radius

You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. Consider an example from the world of online survey software.

Knowledge management in the age of social media

Biznology

The companies that have fully adopted this approach have witnessed a jump in productivity, improved workflow, shortened onboarding phase, and better collaboration. Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead.

Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

The 29 Best Web Analytics Tools

Webbiquity

Sample review: KNIME is “an open source piece of software used mostly outside of marketing, but is excellent for data piping, prototyping custom built software, advanced analysis, and reporting. 20) Tableau Software.

3 thoughts on Marketo’s domain outage this week

chiefmartech

Or that customers shouldn’t evaluate vendors for these kinds of risks (or, for that matter, consider contingencies on every business-critical software or service they rely on). Their software collects leads, which then get passed into Marketo using APIs behind the scenes.

From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

Why marketing automation, which I crudely lump together with campaign management and lead management products? To me, it’s quintessential marketing software. Sorry, but we cannot add any other companies to this category at this stage of our production. Marketing Software

The Right Data Fuels the Artificial Intelligence Race

HG Data

For the last few years, the biggest software vendors have been in a scramble to buy, lease and partner with AI technology companies. Oracle Adaptive Intelligent Applications…Salesforce Einstein…IBM Watson…Microsoft Azure and Cortana Intelligence…Adobe Sensei are just a few of the trademarked AI solutions that vendors are integrating into their core products. And why the HG Partner API is helping companies bring our data into their applications.

The average enterprise uses 91 marketing cloud services

chiefmartech

Of course, not all of them are large-scale, foundational systems — many are more narrow products used by individuals or small teams. 37 for productivity. So, forgive me for underlining this point, but the kaleidoscopic explosion of cloud software is not just a phenomenon in marketing.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

The more concrete expressions of that strategy are the company’s product, service, and partner offerings. The actual product news at the conference was fairly modest. These product changes blend imperceptibly with service and partner issues, such as a customer life cycle simplified from seven stages to three, streamlined customer on-boarding process, and better APIs for partner system integration. infusionsoft small business marketing software

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. If and when that does happen, only the most demanding companies will purchase a separate B2B marketing automation product. As near as I can tell, this is the same type of API-level integration available with any third-party system. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

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Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

If you’re not already familiar with CDPs, the important points to know are: They are software or software-as-a-service products that ingest customer data from many source systems and combine it into a unified customer database — also known as the Single Customer View.

Marketing data technology: making sense of the puzzle

chiefmartech

f) Most of the tools referred to in (b), (c), and (d) count on APIs for Information Delivery, joint Discovery (where possible), Activation, or Automation purposes. Or the fact that all the metrics in the world cannot replace a strong piece of storytelling (“the API to the human brain”).

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. These are pretty simply APIs. Marketing Software

CMO to CEO: Meet 3 Digital Marketers Who’ve Made the Leap

Captora

Company: Jive Software , a provider of communication and collaboration solutions for business. Her path: It didn’t take long for Steele to ascend to the top seat at Jive Software. He is the former senior vice president of marketing for both SpringSource and Agile Software.

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Is winter coming for martech? Or just for martech VCs?

chiefmartech

It’s important to note — and we’ll come back to this — that many of them are great companies, with amazing products and happy customers, continuing to grow. The mother of all assumptions here is that you need large VC investment to grow a successful software company.

Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

Consolidation would have been if an existing marketing software giant — Adobe, Oracle, or Salesforce — had acquired them, particularly if they sought to phase out the Marketo platform as an independent offering and absorb it into a competing product. Applying software to marketing.

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* Basic campaign flows can send data to external systems via file exports or by calling an Application Program Interface (API).

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The Customer Experience Operating System (CX-OS)

chiefmartech

The CX-OS is a set of APIs, microservices, and glue code that connects the underlying processes companies use to communicate with customers and perform activities on their behalf. This model should encompass all modern applications, including employee, production, partner, supply chain, etc.

4 products Microsoft should build with LinkedIn

Infer

Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1.

NGData Gives Enterprise Marketers a Customer Data Platform of Their Own

Customer Experience Matrix

The profiles include both raw data and calculated metrics such as trends, exceptions, signals, affinities, predictions of fraud risk, churn likelihood, and next product to buy. External systems access profiles via SQL queries against HBase, API calls, or file transfers. The vendor does have its own Web tags to capture real time information about Web visits, which lets it use in-session behavior to drive product and page recommendations.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product. This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. It has three product levels and gives users within each level the choice to pay either for emails (with unlimited leads in the database) or by database size (with unlimited emails).

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Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Other systems can feed data into ONE using a REST API or batch file imports.

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Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Look for APIs to coordinate with other systems and a database that supports custom objects. A vendor needs resources to enhance its product and adapt to unexpected developments. software evaluation marketing automation vendor selection

Growth Hacking: Not Just for Start-ups

B2B Marketing Insider

Essentially, it’s the science of developing software that can sell itself. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game. What is it about your product that’s beautiful or surprising in some way?

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Lead Liaison Debuts Integrations Marketplace

Lead Liaison

From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. In addition to native integrations , their full-featured API and Zap offer additional ways to connect the system’s capabilities to other applications and create personalized integrations. Tools and Productivity. GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to.

Growth Hacking: Not Just for Start-ups

B2B Marketing Insider

Essentially, it’s the science of developing software that can sell itself. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game. What is it about your product that’s beautiful or surprising in some way?

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The profiles can be based on data imported from other systems via batch processes or APIs or captured by BlueConic itself. Data is exchanged with other sources and execution systems via REST APIs.

How customer-hero stories help you connect better

B2B Lead Generation Blog

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index.

3 Reasons Why Marketers Need Project Management Tools

Modern B2B Marketing

However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. Wouldn’t it be so much easier if project management software did all that busy work for us? Because Product Should Talk to Marketing More.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

But a long-tail keyword could be something like “inbound marketing software.”. SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. 14) API.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

But a long-tail keyword could be something like “inbound marketing software.”. SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product. 14) API.

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