Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. You need to tailor your drip campaigns to different audiences. via progressive profiling), so they could run more targeted campaigns. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Email Sent on Behalf of Sales Reps.