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The 15 Best Special-Purpose SEO Tools


Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. HubSpot.

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How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 2) Analytics Technologies.

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The 23 Best Content Ideation Tools


Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. HubSpot.

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The 14 Best Marketing Automation Tools


An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 2) HubSpot. Sample review: “The software, analytics, and support are amazing.

Tools 48

The 32 Best Twitter Marketing Tools


While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. Real-time monitoring and analytics for Twitter.

The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

The 16 Best Sites for Free Stock Photos and Videos


Sample review: “ (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster. 12) HubSpot Free Stock Photos.

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The 24 Best Visual Content Creation Tools


Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., ” — HubSpot (Video). Showcase reviews: HubSpot (Video).

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The 15 Best Screencasting and Online Presentation Tools


Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “ is a resource for sharing your tutorials and demonstrations once completed. Showcase reviews: BuzzBlogger, HubSpot (Animated).

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).

The 15 Best Audio and Video Editing Tools


Sample review: “You no longer need to be a video geek to create awesome videos. Showcase reviews: HubSpot, RazorSocial (Video). Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures. ” — HubSpot. Showcase reviews: HubSpot.

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The Five Best Infographic Creation Tools and Services


Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. ” — HubSpot. HubSpot.

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The 23 Best Free Google Chrome Extensions for Digital Marketers


Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “Suddenly find yourself with a zillion tabs open? ” — HubSpot.

You Need a Privacy Policy in 2017: Here's How to Start


Regulations around privacy policies don't just end at your website: any tool that collects information from your site -- such as website analytics, online forms, or chat widgets -- will require a policy too. Here’s HubSpot’s security policy for reference.

The 15 Best Content Distribution and Amplification Tools


Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for A premium account provides analytics and wider exposure. 23: The 29 Best Web Analytics Tools.

26 Outstanding LinkedIn Tips and Tactics


6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.

The Essential Artificial Intelligence Glossary for Marketers


But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Thank goodness for live chat.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). The only real question about free, open source marketing automation from Mautic is what took so long.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Proficient in web analytics and keyword tools.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. ttsZQ71Ixx — HubSpot (@HubSpot).

Digital Does Not Mean "Just Build a Website"


Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). You can use Google Analytics to measure bounce rate if you are not doing so already.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Conducting analytical projects to improve blog strategies/tactics.

A Year in Review: The Biggest Social Media Updates of 2013


Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013.

26 Social Media Marketing Hidden Treasures You Never Knew Existed


For example, HubSpot might find lists of marketing thought leaders that we can follow! You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before.

Klout to Launch Brand Pages: Should Marketers Care?


Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. What It Is: Think of it as Klout's version of the Facebook ticker. B2C companies could offer free samples of their products.

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications. HubSpot Academy Inbound Marketing Certification Course. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members.


13 Ways to Spice Up Your Marketing Content With Data


And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. HubSpot's own Dan Zarrella uses this technique in a lot of his own research.

7 Expert Email Marketing Tips You're Probably Missing Out On


Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size.

Social Media Outsourcing Increases 128% in Two Years [New Report]


Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Analytics. Connect with HubSpot

An Uncomplicated Approach to Conducting Solid Market Research


That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Dive In to Your Marketing Analytics. Or if you're trying to identify opportunities for expanded service offerings, you might take a look at your search analytics.

How to Choose the Right Online Channels for Your Marketing


The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. One is getting the word out through Facebook wall posts. The second is by paid PPC ads on Facebook. Connect with HubSpot

3 Awesome Emails to Increase Customer Retention


Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. Connect with HubSpot

3 Inbound Marketing Lessons I Wish I'd Known @


He was formerly an early employee at both Facebook and Mint. HubSpot helps you do this! Here’s a sample one from Mint we used. Did the HubSpot growth technique. Copywriting for Startups, How to Actually use Google Analytics and more. Act like HubSpot.

The 17 Best Social Media Management Tools


Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest.