The 17 Best Social Media Management Tools
MARCH 27, 2017
Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. HubSpot.
How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
DECEMBER 22, 2016
Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 2) Analytics Technologies.
The 23 Best Content Ideation Tools
MAY 31, 2016
Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. HubSpot.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., ” — HubSpot (Video). Showcase reviews: HubSpot (Video).
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. ” — HubSpot. HubSpot.
The 15 Best Audio and Video Editing Tools
APRIL 4, 2017
Sample review: “You no longer need to be a video geek to create awesome videos. Showcase reviews: HubSpot, RazorSocial (Video). Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures. ” — HubSpot. Showcase reviews: HubSpot.
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “Suddenly find yourself with a zillion tabs open? ” — HubSpot.
The 15 Best Screencasting and Online Presentation Tools
APRIL 18, 2017
Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Showcase reviews: BuzzBlogger, HubSpot (Animated).
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. A premium account provides analytics and wider exposure. 23: The 29 Best Web Analytics Tools.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.
The Essential Artificial Intelligence Glossary for Marketers
JANUARY 31, 2017
But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Thank goodness for live chat.
Mautic Offers Free, Open Source Marketing Automation
Customer Experience Matrix
JUNE 19, 2015
Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). The only real question about free, open source marketing automation from Mautic is what took so long.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Proficient in web analytics and keyword tools.
Digital Does Not Mean "Just Build a Website"
MAY 3, 2016
Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). You can use Google Analytics to measure bounce rate if you are not doing so already.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. ttsZQ71Ixx pic.twitter.com/cK794XcEDh — HubSpot (@HubSpot).
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Conducting analytical projects to improve blog strategies/tactics.
A Year in Review: The Biggest Social Media Updates of 2013
DECEMBER 11, 2013
Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013.
26 Social Media Marketing Hidden Treasures You Never Knew Existed
JUNE 15, 2012
For example, HubSpot might find lists of marketing thought leaders that we can follow! You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before.
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
In fact, HubSpot’s Corey Eridon believes that fact checking is a key step towards achieving thought leadership. Social media analytics are becoming popular. Just look at the 3,000+ shares the following Facebook post earned: . Image source. No more mediocrity.
Klout to Launch Brand Pages: Should Marketers Care?
APRIL 20, 2012
Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username. What It Is: Think of it as Klout's version of the Facebook ticker. B2C companies could offer free samples of their products.
13 Ways to Spice Up Your Marketing Content With Data
AUGUST 10, 2012
And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. HubSpot's own Dan Zarrella uses this technique in a lot of his own research.
7 Expert Email Marketing Tips You're Probably Missing Out On
JUNE 7, 2012
Below is an example of a dynamic list in the new HubSpot Email tool. Many email service providers, including HubSpot, enable you to create a plain-text version in just one click. For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size.
Social Media Outsourcing Increases 128% in Two Years [New Report]
APRIL 4, 2012
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Analytics. Connect with HubSpot
An Uncomplicated Approach to Conducting Solid Market Research
APRIL 13, 2012
That means we can all conduct market research for less money, across a larger sample size, and with less time investment. Dive In to Your Marketing Analytics. Or if you're trying to identify opportunities for expanded service offerings, you might take a look at your search analytics.
How to Choose the Right Online Channels for Your Marketing
AUGUST 12, 2011
The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. One is getting the word out through Facebook wall posts. The second is by paid PPC ads on Facebook. Connect with HubSpot
3 Awesome Emails to Increase Customer Retention
JULY 11, 2011
Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. Connect with HubSpot
3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com
MAY 16, 2011
He was formerly an early employee at both Facebook and Mint. HubSpot helps you do this! Here’s a sample one from Mint we used. Did the HubSpot growth technique. Copywriting for Startups, How to Actually use Google Analytics and more. Act like HubSpot.