Contently

JULY 8, 2016

Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. Digital analytics company Parse.ly This could be due to some bias in Parse.ly’s sample size. Same with Facebook.” I analyzed all the implications here.). Who knows? The post Parse.ly

Facebook 73

Facebook Sample Custom Publishing PR 73

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. The Facebook Sharing Debugger is an essential content marketing tool. I love these end-of-year articles and so do you. Personally, I am super-proud of my contribution, #5: Google is a lying liar that lies ! Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. 4) GPlusData.

Google 154

Google Tools Best Practices Planning 154

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? What are some sample goals for social media ad campaigns?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

SocialPilot

FEBRUARY 21, 2024

Marketing Charts – a marketing insight firm, conducted a survey on a sample size of consumers across Australia, Germany, Sweden, the UK, and the US. Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. What were the results? So, don’t just look at the numbers.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Sample review: “These top sales tools will help you grow your startup.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ActiveDEMAND

MAY 18, 2022

It should help with web and non-web analytics. Sample Senior Living Measurement Plan. Facebook Remarketing. A measurement plan is a marketing document created to help define how marketing KPIs will be measured. Measurement plans can take several forms: some are in a plain word document, others could be in a sheet. Live chats.

Planning 80

Planning Sample PPC Marketing & Strategy 80

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Tracking and Analytics. Ask us on LinkedIn , Facebook , or Twitter. that could boost revenue.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Content Standard

NOVEMBER 13, 2017

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. That was what Facebook had in mind.

Research 95

Research Video Marketing Case Studies Top of Funnel 95

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

SendX

DECEMBER 28, 2020

They don’t need to spend huge amounts of money on Facebook, Google, Bing ads in order to make sales. Key functions to look out for in an email marketing software Template Source: SendX Template These are samples of a pre-built email campaign developed by an email marketing company. are some metrics you should track and analyze.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Webbiquity

AUGUST 2, 2016

Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review: “Easel.ly Sample review: “Why tell when you can show?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Hubspot

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Building a UTM code, however, can tell you how much of that traffic came from Facebook, or even a particular post on Facebook. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Sprout Social

MARCH 24, 2020

You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? Again, analytics can be a huge help here.

SWOT 86

SWOT Paid Content Analysis Social Media 86

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

Tools 100

Tools Best Practices Enterprise Management PR 100

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Conductor

DECEMBER 21, 2021

Analytics, machine learning, and AI. So, it’s no surprise that the next market trend priority for retailers in 2022 is analytics, supported by two emerging technologies—machine learning and artificial intelligence (AI)—that help brands improve the quality of their metrics. Overall, analytics searches for eCommerce increased 36% YoY.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

KoMarketing Associates

JANUARY 2, 2018

Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Content4Demand

MAY 4, 2021

We’ve even worked with clients who chose to take a random sampling of content to test the waters and understand the trends lurking in their larger libraries—for instance, whether it’s weighted in one buyer stage or stuck in a limited range of formats. A website SEO audit can dig deep into organic search strategy and web analytics.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Anyword

JUNE 13, 2022

This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics. Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish.

Copywriting 97

Copywriting Planning Landing Pages Paid Search Agency 97

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. And yes, they probably won’t get cut off by Google or social previews on Facebook and Twitter. Put together headlines that promise a payoff. Think about it. ” or “So what?

Work Management 139

Work Management Content Marketing Management Case Studies 139

NuSpark Consulting

MARCH 30, 2016

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. Facebook has a number of ad tactics that can target specific audiences.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Your TikTok analytics page can give you demographic details about your viewers. Why TikTok marketing campaigns are so valuable.

Campaigns 141

Campaigns Examples Design Planning 141

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Just figure out the scope of work and send them samples! If your brand is interesting to the press they would refer to the information provided (press releases, samples of past media coverage, mention of awards and recognitions etc.) 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked. So we have this urge to reply, forward, or start buying!

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Hubspot

SEPTEMBER 17, 2019

Before you get started, make sure you have a Facebook Developer Account and that it’s connected to your Instagram Business Account. This is so you can implement Facebook Login into your third-party app for users. Sign in to your Facebook Developer Account. Then, open your app to see if Facebook Login opens.

API 70

API Advertising Agencies Ideal Customer Profiles Sample 70

Contently

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. You want to keep it fresh and have a good sample size. You’ll have eureka moments that reveal why that landing page just didn’t work. How to develop customer empathy, in 10 steps.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

NuSpark Consulting

AUGUST 9, 2012

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

JUNE 1, 2018

Facebook and Twitter are excellent vehicles for promoting the high-value blog content mentioned above, and targeted materials such as programmable TV or 6-second video advertising are a great way to reach specific audiences with case studies and demo videos. Social media: It’s a misconception that this is purely for top-of-funnel usage.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. From content marketing to lead capture and beyond, these are the top-of-funnel tools that encompass the following: Advertising platforms (Google, Facebook ads ).

Enterprise Management 123

Enterprise Management Work Management Marketing Management Budget Programs 123

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. A sample persona. We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. CRM, win/loss analysis), external data (e.g.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Hubspot

AUGUST 9, 2017

Regulations around privacy policies don't just end at your website: any tool that collects information from your site -- such as website analytics, online forms, or chat widgets -- will require a policy too. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77