Twitter Releases Card Analytics: Here's How to Use 'Em
JANUARY 24, 2014
Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." — HubSpot (@HubSpot) January 24, 2014.
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).
A Simple Guide to Choosing the Right Chart for Your Data
MAY 10, 2015
This post originally appeared on HubSpot's Agency Post. Yet, it is easy to understand, and it clearly highlights interesting trends. To create a comparison chart, use these types of graphs: Column. 4) Are you interested in analyzing trends in your data set?
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. 7 cool web design trends to watch by iMedia Connection. Long gone are the days when websites were essentially static online brochures.
How to Nail Down the Perfect Website Navigation
AUGUST 14, 2013
Look for trends in how your participants group the pages on your site, and ask them how they would name each category. A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot.
The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
OCTOBER 31, 2016
Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat.
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Website Comparisons. The small business landscape is arguably tougher than ever before.
How to Analyze the Strength of Your Marketing Offers
JULY 13, 2012
The initial data you need to look at the top half of your funnel is super easy to find if you have marketing software like HubSpot. When looking at conversion rates, try to uncover trends based on subject matter/topic or content type.
The Only Metrics You Need to Optimize Website Performance
DECEMBER 30, 2011
It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns.
A Year in Review: The Biggest Social Media Updates of 2013
DECEMBER 11, 2013
Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. So listen up, marketers: This is yet another affirmation that the trend of visual marketing isn’t going anywhere. Can you believe 2013 is almost over?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.
A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
AUGUST 29, 2012
Comparison/Validation: The prospect examines the options and begins narrowing down the list of vendors. But we also like to use analytics to make that decision! This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns."
The Ultimate Guide to Optimized Social Media Updates
DECEMBER 20, 2011
Leverage Facebook Insights: Compared to other social networks, Facebook definitely wins the award for most robust analytics tool. At HubSpot, for example, we've primarily used Google+ to share our holiday ecards and conduct photo caption contests. Connect with HubSpot
How to Choose the Right Online Channels for Your Marketing
AUGUST 12, 2011
The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. HubSpot even has a free tool to help you build URLs with UTM tagged links. Connect with HubSpot
Choosing an Email Marketing Software « The Effective Marketer
The Effective Marketer
JANUARY 11, 2010
With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Excel Template for vendor comparison: you can download and use my template as a starting point.
The 25 Most Important Mobile Media Apps
MAY 18, 2011
Bloomberg Mobile : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends analysis, customized lists of stocks, and more. Connect with HubSpot