Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

NOVEMBER 22, 2023

In this blog post, we'll highlight CRM tips to help you elevate your customer relationships and drive business success, including advice from HubSpot experts who've used their CRM to help business thrive. With HubSpot User Permissions, you’ll be able to gain control over access to various areas of the HubSpot customer platform.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech

DECEMBER 4, 2023

Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot. Get MarTech!

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In a similar study by HubSpot. Analytics tools: From tools to monitor traffic to SEO analytics tools, these insights can help inform your business decisions. HubSpot makes it easy with this ecommerce guide. million people.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Martech

APRIL 15, 2022

The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opportunities. They will see declines or movements in their trends, allowing them to validate their tactic changes and fluctuations in results with data. .

Analytics 109

Analytics Work Management Marketing Management Click Rate 109

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Hubspot

JULY 9, 2020

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. The HubSpot analytics team was no exception when it came to these concerns. The table below highlights how HubSpot’s traffic was impacted by GDPR. Image Source.

Hubspot 93

Hubspot Process Banners Domain 93

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Still, many of these offerings have predictive analytics to help you make decisions. Use a CRM with built-in predictive analytics to gain deeper insights into your customers and their patterns.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. This will help you analyze trends your customers display as time passes. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Trendup AI for finding trending topics on social media. for trending keywords in search. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Hubspot

AUGUST 2, 2020

Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Predictive sales analytics enable you to gauge the future success of and identify the most effective strategies for your sales efforts. Analyze your data and look for trends.

Budget Programs 97

Budget Programs Enterprise Management Analytics Work Management 97

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. 5 Reasons to Use Hubspot.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

TrustRadius Marketing

APRIL 21, 2022

We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different. Hubspot 2022) 60% of high-growth customer service teams use a help desk, significantly higher than slower-growing teams. Hubspot 2022). Hubspot 2022).

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Engagio

FEBRUARY 6, 2020

Let us find out the digital marketing trends that will have a substantial impact on businesses this year. Tailoring your communications based on buyer’s preferences will be a trend in 2020 and ahead. On a positive note, HubSpot research placed emails as the most preferred method of communication with B2B decision-makers.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65