PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Navigate the Channel

JULY 21, 2023

With platforms like Facebook, Instagram, LinkedIn, and Twitter, companies can showcase their products, engage with customers, and build lasting relationships. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Bannerflow

MARCH 11, 2022

36% of respondents in our report confirmed they are advancing their data-driven analytics strategy to create more personalised content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram, and to stand out amongst competitors, you must optimise every element of your social media strategy.

Trends 111

Trends Planning Work Management Marketing Management 111

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. How long do people watch your videos?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

MARCH 30, 2020

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Keynote speaker Sam Richter posted his Expert Series article created via Brandpoint to his LinkedIn page, attracting interest and gaining more traction with his followers.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Post generator Anyword takes user prompts to create posts for Facebook, LinkedIn, Instagram, and X, going so far as to analyze for male/female voice and potential post engagement. The technological revolution.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

6sense

OCTOBER 25, 2021

With the buzz of offices reopening, it’s no surprise that many of us are excited to get back to some of our old routines. At 6sense, we “drink our own champagne,” as the saying goes, and continuously use 6sense’s own intent data and predictive analytics capabilities for our own work. Conclusion.

Practices 62

Practices Best Practices Buyer Intent Thought Leadership 62

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. According to 72% of our LinkedIn community , the answer is yes. Social listening.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. You grow your mailing list, your partner receives buzz around their product. Everyone wins.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

SmartBug Media

JUNE 24, 2021

If you buzzed conversation on LinkedIn while Facebook was on the quieter side, you’ll know where to focus your efforts on the next campaign. You can use internal analytics tools such as Facebook Insights , Instagram Insights, Twitter Analytics, and so forth. 4 Tips for Measuring Share of Voice on Social Media.

Social Media 52

Social Media Tips Media Paid Social Agency 52

ClearVoice

APRIL 23, 2021

Include Facebook and Twitter and LinkedIn and Instagram where applicable. How Neutrogena used off-page optimization to create buzz. In this case, Neutrogena is creating positive buzz in ways even smaller brands or companies can emulate. ” Use an analytics tool like Google Analytics to track performance.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Rev

JUNE 14, 2019

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. Account-based marketing? Oh, hells yes. But what does this mean, really?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Adobe Experience Cloud Blog

APRIL 3, 2019

According to LinkedIn , 58% of sales and marketing professionals report that collaboration delivers improved customer retention. There are multiple tools you can choose, but here are two must-haves: Analytics tools —Make sure your websites are hooked up and generating insights that are valuable to your sales and marketing teams.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Access to these AI-powered smart analytics allows marketers to craft targeted and personalized campaigns that truly speak to consumers and reach them via the channels they use. Tell us on Twitter or LinkedIn or Facebook.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Webbiquity

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Post on Google Buzz. Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. Paid Media.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Post on Google Buzz.

Social Media 100

Social Media Tools Buzz Media 100

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Online News Release.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn? and noon.

Linkedin 110

Linkedin Best Practices Social Media Ideal Customer Profiles 110

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. With analytics, you can refine a Google Ads campaign to target various demographics or key customer interests. Demand generation is about building buzz and excitement. Confused yet?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Online News Release.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ClickZ

FEBRUARY 1, 2022

If your customers are all new to you, you may lack these truly loyal investors who breed new customers through the supremely valuable buzz of word of mouth. Join the conversation with us on LinkedIn and Twitter. Similar to that, customers don’t truly blossom until they become a spokesperson for your brand.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Post on Google Buzz. Share this on LinkedIn. Share this on del.icio.us. Share this on Facebook.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Sprout Social

MAY 5, 2022

They want to learn which content types generate the most buzz on social. You may have seen our three-minute webinar series on LinkedIn or our trendspotting Reels on Instagram. To understand what this looks like in practice, let’s look at a hypothetical example. Say our social team is running a campaign to promote an event.

Tagging 89

Tagging Social Media Webinar Metrics Marketing Report 89

ANNUITAS

JULY 30, 2015

Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

KoMarketing Associates

DECEMBER 3, 2015

Do your research in Analytics, Search Console, etc. If you weren’t already team Kevin, the moment he goes to visit Santa and asks for “nothing but Peter, Kate, Buzz, Meghan, Lynny, and Jeff” could sway even the biggest Grinch. Check out the types of questions readers are asking in LinkedIn Groups and forums.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. ” 2.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Adobe Experience Cloud Blog

JANUARY 3, 2017

5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. the ones your buyers are on). The common themes?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. This recent episode features Bogdan Zlatkov , Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn in a discussion about using data to create useful content. A Measured Approach. . .

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. We stayed up all night watching the press come out and watching our real-time Google Analytics board as well, expecting all the people to roll in.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Add Michael: https://plus.google.com/110241925170552838764. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120