Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

LeanData

DECEMBER 7, 2015

ABM addresses this new buyer’s journey by bringing together sales and marketing teams in a collaborative effort to focus on a smaller number of high-value target accounts with highly personalized campaigns. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive.

Account Based Marketing 63

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 63

Marketing Insider Group

APRIL 4, 2024

You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics. Link your Analytics and AdWords accounts to measure customers’ activity after they click on a Google ad. 3) Form strategic partnerships Generate buzz around your store by networking with major players in your industry.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Convince & Convert

DECEMBER 30, 2011

I like the way it’s written, and my favorite thing to do as a blogger is piece together the bigger picture. That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one. Google Buzz. This is #1. Thanks for the traffic!

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

LeanData

DECEMBER 7, 2015

ABM addresses this new buyer’s journey by bringing together sales and marketing teams in a collaborative effort to focus on a smaller number of high-value target accounts with highly personalized campaigns. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

LeanData

DECEMBER 7, 2015

ABM addresses this new buyer’s journey by bringing together sales and marketing teams in a collaborative effort to focus on a smaller number of high-value target accounts with highly personalized campaigns. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

LeanData

DECEMBER 7, 2015

ABM addresses this new buyer’s journey by bringing together sales and marketing teams in a collaborative effort to focus on a smaller number of high-value target accounts with highly personalized campaigns. But it wasn’t until the relatively recent boom in marketing technology that the buzz about ABM shifted into overdrive.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

Convince & Convert

JULY 3, 2011

That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one. Google Buzz. To some extent Google Wave. None of them got even Twitter-level traction, much less Facebook. Android (the app for Plus is fantastic).

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Convince & Convert

JULY 3, 2011

That’s because content creation is now about small stuff, not big stuff, which makes it is no longer a commercial enterprise, but a personal one. Google Buzz. To some extent Google Wave. None of them got even Twitter-level traction, much less Facebook. Android (the app for Plus is fantastic).

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Powered by Blogger. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

JULY 11, 2011

Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. Blogger Connie, a “nearly-50-year-old” mom, writes about her experience with these reminders over on her blog. Tools and metrics abound for wooing and impressing new customers.

Tagging 28

Tagging Budget Programs Sample Buzz 28

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

JANUARY 4, 2011

I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. What do people like to link to? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Buzz Marketing for Technology

JULY 16, 2008

The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. 2 comments: Blogger In Middle-earth. Posted by V Yonkers. at 12:22 PM.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Hubspot

MAY 18, 2010

The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Occam's Razor by Avinash Kaushik -- Looking for information and insight on web analytics? 36 Awesome Social Media Blogs (In No Certain Order) 1.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Buzz Marketing for Technology

JUNE 27, 2008

I have personally found that List view is a better and more productive way to navigate through the feeds. ‘ and it immediately shows you the shortcuts. Use the List View. There are two ways in which you can view the feeds in Google Reader - Expanded view and List View. Use the Trends Feature. Categories. Blog Search. Calculator.

Google 100

Google RSS Tips Product 100

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Except in this case, they were almost always talkers because a home is so personal and it's easy to share.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

SEPTEMBER 15, 2011

Whether you're creating a company account or a personal account, make sure your username is professional, and do your best to avoid numbers and underscores in your username. For personal accounts, try a variation of your real name, and for company accounts, stick with your company name (e.g. Suffering from blogger's block?

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. L Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SendX

FEBRUARY 16, 2021

Segmenting email lists and personalizing emails skyrockets engagement, leading to an 760% increase in campaign revenue. Promote your newsletter online - always be on the lookout for partnerships with bloggers, social media influencers, and teams in charge of bigger newsletters. Stick to lower-case letters. In the example below, Pics.io

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Look through your latest news releases for ideas 11.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. Today, that initial contact can be created over a few hours using social media.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Name: Email Address: URL: Remember personal info? Personal Productivity. Webcast: Competing on Analytics. Attention Bloggers! (If you havent left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it wont appear on the entry. Thanks for waiting.). Metrics/ROI.

Work Management 100

Work Management Webcast Case Studies Act-On 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Avatar - An avatar is an image or username that represents a person online within forums and social networks. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

APRIL 14, 2014

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” Digital Buzz Blog ). Digital Buzz Blog ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Webbiquity

OCTOBER 16, 2012

Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). Fortune 500 companies tend to be antisocial. ” ( iMedia Connection ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Oktopost

JANUARY 25, 2021

– Generating lots of social media buzz without having in-depth content to maintain engagement. Develop a recognizable, consistent tone and personality in your posts. It allows you to share, publish, monitor, and generate analytics and reports. – Going after a high follower count over fewer, higher quality followers.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156

Buzz Marketing for Technology

JUNE 27, 2008

« Free Personal Branding Teleseminar by A Brand You World Summit. 50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point.

Social Media 155

Social Media Media Paid Content Work Management 155