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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there. One easy method is to figure out average value per lead.

ROI 175
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How to Promote Your Website for Free

Optinmonster

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Promote your white paper using online press release distribution services.

Paper 100
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How to find and win your first 10 B2B customers

Lenny's Newsletter

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. Get press Three startups I looked at had meaningful success with early PR. They shouldn’t owe us anything. There were 80 people.

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Measuring Influencer Marketing

Vision Edge Marketing

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. Penetration - how many of the targeted markets/communities were reached (for example – LinkedIn Groups, click throughs to links).

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

PR 100
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Promote your paper within your blog’s sidebar or widget. All white papers should be promoted via online press release distribution services. Newsletter.