Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

Stevens & Tate

JULY 22, 2022

Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics. Google Analytics is a free tool that provides a wealth of data about your website visitors. This data can help you understand what you need to improve.

Analytics 127

Analytics Marketing Websites Tools Marketing Analytics Tools 127

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. Its analytics also allows real-time monitoring of time spent with your brand’s content. Why Nativo? Why Outbrain? Why TikTok Ads?

Paid Content 219

Paid Content Distribution Cost Per Thousand Budget Programs 219

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 86

Curation Social Media Analytics Personalization 86

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” UA measured bounce rate; GA4 measures engagement rate.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. High engagement rates often signal that your content is resonating with your audience. Which ones are hitting the mark?

Fulfillment 220

Fulfillment Video Marketing Content CTR 220

Buffer

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

JUNE 3, 2024

About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Overall User Experience: Factors like intuitive navigation, low bounce rates, and high engagement indicate a positive user experience and can influence rankings.

Google 203

Google High Quality Lead Search Marketing SEO 203

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Google’s AMP Is Speeding Up the Web By Changing How It Works.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Optinmonster

JUNE 7, 2024

Here are 3 statistics about why and how customers use their phones to connect with businesses: Phone calls have 30-50% conversion rates , compared to only 1-2% for clicks. 70% of buyers who use mobile search use Google’s click-to-call feature to contact a business directly.

Marketing Websites 87

Marketing Websites Paid Search Agency Click Rate Copywriting 87

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Stevens & Tate

FEBRUARY 5, 2021

Google Analytics is a popular web analytics tool that you can utilize to analyze and track your website traffic. You can understand your site better with Google Analytics, improve your SEO ranking and avoid some common mistakes with the following Google Analytics tips. Top Google Analytics Tips. Why HTTPS Google?

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Tips 64

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. The formula involves pay-per-click links that drive readers to off-site content, popularized by companies like Outbrain and Taboola. Who’s most likely to click on these? Recommendations by metric.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. A great UX means lower bounce rates and higher engagement, which are big green flags for search engines.

Marketing Websites 215

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 215

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions.

Social Media 311

Social Media Work Management Marketing Management Media 311

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Performance analytics. Traffic analytics. With Constant Contact, we get insights into open rates, click-through rates, and more. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.

Paid Content 243

Paid Content Budget Programs Research Marketing Analytics Tools 243

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. CMWorld Click To Tweet. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). CMWorld Click To Tweet.

Analytics 101

Analytics Co-Registration Content Click Rate 101

ClearVoice

MARCH 26, 2021

What are web analytics? Web analytics focuses on deciphering site user behavior via the collection, reporting, and analysis of website data. This is where web analytics come in handy. Web analytics involves collecting, analyzing, and analyzing data from a website. The typical (web) analytical framework.

Analytics 52

Analytics Click Rate Landing Pages Analysis 52

Optinmonster

JANUARY 29, 2024

We’re going to look at 15 important metrics later in this article. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

ClickZ

FEBRUARY 22, 2023

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Exo B2B

APRIL 21, 2021

Things are happening in the fascinating world of web analytics! For the average manager in B2B, web analytics comes down to impressions, clicks, CTR ( click-through-rate ) bounce rate, average page, conversion rate… But it’s of course more than that (uh, revelation). Google Analytics 4.

Analytics 52

Analytics Features B2B CTR 52

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly Whatever your approach, make sure your entire team is able to see analytics every day. Use bookmarklets.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Stevens & Tate

FEBRUARY 16, 2024

This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions. Tailoring your content and engagement strategies to align with each platform’s specific algorithms can lead to better visibility and interaction rates.

Social Media 96

Social Media SEO Optimization Media 96

Sprout Social

MAY 18, 2022

In this article, we’ll walk you through 8 social selling metrics to pay attention to. Content engagement rate. To know if your content is resonating with them, look at your engagement rate performance. Follower engagement rate. Click-through rate. But if they clicked through?

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

ClearVoice

MAY 6, 2019

Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start. Why an analytics dashboard is important. Why an analytics dashboard is important.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Contently

MARCH 14, 2023

To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

LeadSquared

MAY 16, 2019

And that is where campaign analytics come in. What are campaign analytics ? Campaign analytics is the data pertaining to the results of marketing campaigns. Or maybe a nice long article? Delivery and bounce rate: This refers to how many emails were delivered and how many bounced, that is, undelivered.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Click on one. Or maybe not).

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Users can then click through to any website or destination you select when setting up the promotion. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. In part, this strategy is an effort to push marketers to use Facebook’s Instant Articles tool.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268