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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

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Breaking the monopoly: How to beat the Amazon effect with WordPress

ClickZ

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. As such, the prevalent manifestation of the Amazon effect is the consumer shift to shopping online.

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Strong Cyber Week sales show consumers are willing to spend

Martech

“The record online spending across Cyber Week, however, shows the impact that discounts can have on consumer demand, especially with quality products that drove a lot of impulse shopping.” Big sales numbers weren’t just due to higher prices. For instance, discounts on electronics peaked at 31% off the listed price (versus 25% in 2022).

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty.

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20+ eCommerce Industry Statistics in 7 Charts

seo.co

Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers. Amazon is the Undisputed Whale. Amazon’s share of the overall pie continues to grow: Total Amazon share of overall ecommerce is up to roughly 40% of total online sales with Walmart lagging behind at 7%.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Your product or service isn't moving with the oomph you'd like it to. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March. Really, no free shipping?)