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2024 Predictions: Social media’s evolution

Martech

Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Smart speakers and “assistants” have been around for a while but they really started to take off in 2017 and 2018 as people have lost the self-consciousness of talking to their phones and a range of new consumer devices like Amazon Alexa and Google Home have appeared on the market. Science fiction? The Rise of Micro-influencer Marketing.

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Reaching Consumers on YouTube: Where to Begin

Digilant

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

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Reaching Consumers on YouTube: Where to Begin

Digilant

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

Samsung Ads announced a new partnership with KERV Interactive to make ads on the platform shoppable and interactive. New programs and ad capability Amazon Live, Prime Video and Freevee. Also, Amazon Live will have expanded live shoppable entertainment allowing viewers to shop while they watch. According to the company, 1.5

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Seven Ways to Increase Your Brand Influence

Webbiquity

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. For example, a customer might: Discover a product while browsing videos on YouTube. Check their Amazon app or social media sites for reviews from other customers.