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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

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Promises and pitfalls of voice technology in marketing

ClickZ

Coca Cola has recently launched the “Alexa, Share a Coke” ad campaign in Australia, encouraging people to ask Amazon’s voice assistant for a free personalized bottle of Coke to be delivered to them. Making a purchase using only voice beats even Amazon one-click ordering. Branded skills and content for voice assistants.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

In our example here, amazon and HubSpot are root domains, which refer to the combination of exclusive domain names and top-level domains that form complete web addresses. It’s one of the specific functions of Google’s algorithm to combat keyword-stuffed exact-match domains.

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Marketing leaders, are you actually ready for AI?

Martech

How are copyrights handled (time to engage legal)? They also convened a group of tech leaders (Amazon, Anthropic, Google, Meta, Microsoft, Inflection and OpenAI) to establish a commitment to testing and securing AI developments and watermarking AI-generated content. How content created by these tools should be attributed.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI. It is predicted that by 2030, the AI market will be worth $1 trillion.

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What makes content valuable in an AI world?

Kevin Indig

SGE is not ready to go live Avram Piltch, editor-in-chief at Tom’s Hardware, makes several good points (and a few less good ones) about the potential impact of SGE (bolding mine): If Google were to roll its SGE experience out of beta and make it the default, it would be detonating a 50-megaton bomb on the free and open web.

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RebelMouse Q4 2021 Platform Performance Updates

RebelMouse

We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Amazon DocumentDB Integration. DocumentDB from Amazon is a fantastic, modern solution for scaling JSON workloads. Easy Delete for Copyright Notices.