Remove aggregator
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See innovation differently: How social media holds the key to true differentiation

Sprout Social

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

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Does CDP Need a New Definition?

Customer Experience Matrix

The resulting confusion ultimately led some vendors to avoid the CDP label entirely because it no longer provided a useful way to differentiate their products. In fact, very few data warehouses perform the specific tasks, most notably identity resolution, customer-level aggregation, and real-time response, needed to support CDP use cases.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? How does it get filtered?

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Minimizing the pain of data collection

ScanmarQED

The data should match the same frequency and any other differentiating features such as applicable product or market location/geography. daily data in a weekly model), it should be aggregated to the lower frequency. If data is of a lower frequency (i.e., If data is of a higher frequency (i.e.,

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Why we care about data clean rooms

Martech

Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

Privacy 101
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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

With the acquisition of Clickagy, our differentiation here is real-time, on time. Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption.