Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? To increase customer loyalty (41%).

Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop


In episode two, we welcomed Andrew Davis, who gave us the lowdown on “The Loyalty Loop” and how content teams can activate this simple idea to keep customers coming back, while fending off advances from the competition. Learning the Loyalty Loop. Four Steps of the Loyalty Loop.

New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . For example: Data-driven segmentation and differentiated treatment.

How To: Build loyalty through customer engagement


As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).

Break Free: 5 Tips To Differentiate Your Brand

Modern B2B Marketing

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation is not a new idea.

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. PPS: For my own blog, loyalty is not too much of a concern as I write more as a personal educational experience then for those who read my blog.

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time


The others are awareness, relevant differentiation, value, and accessibility.) Emotional connections can take your customers beyond loyalty to the ultimate goal of brand advocacy.

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At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem


One of the differentiating factors announced today, for example, is LG's connectivity among home, car, and office: the type of technology that allows, for example, your refrigerator to send a message to your car notifying you if you need to go to the grocery store.

10 Ways to Differentiate Your Brand Through a Better Customer Experience


In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. Meanwhile, companies can transform CX by understanding their customers and delivering personalized experiences to foster loyalty. When emotions are involved in the use of a product or service, customers end up being much more involved, which is great for engagement and loyalty. Customer Experience (CX) is a widely discussed business topic.

The power of a ‘real-time’ content marketing strategy

Tomorrow People

Put time and effort into your content and you will see the benefits in the form of customer loyalty and engagement. Content Marketing DifferentiationB2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy.

A Brief Pride Guide For Your Brand


Storytelling Strategy pride strategic differentiationIn a world increasingly driven by social media, the calendar creates pressure. Brands, publications, and organizations are almost expected to participate in the action for any historically significant events.

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Should brands take a public stand on social or political issues?


Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty.

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Branding can help local businesses avoid the “growth trap”


There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. Local businesses have a very pragmatic attitude about branding: they ignore it.

The Wikipedia test for content marketing


What differentiates it from similar products? Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer.

How to turn your business blog into a publisher


When businesses can tap searchers at the top of the sales funnel, they can create brand loyalty and boost conversions down the road. What differentiates a business blog From a publisher?

What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

Applying tactics that reinforce their firm’s value proposition and differentiation. There’s a widely used survey methodology that yield “Net Promoter Scores,” designed to measure client loyalty; but for most small firms, you really only need to ask three questions: 1.

Make the most of your CRM this year


When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. Customer service is expected to be the key differentiator , even over price, by 2020. Customer Loyalty.

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Your BIG Simple Guide to Content Planning in 2019


When marketers think about brand messaging, we tend to think about product positioning, articulation of benefits, market differentiation, and so forth. Then, it’s about inspiring loyalty within that base. Driving Retention and Growth Through Your Content with the Loyalty Loop.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Beanstalk sees its marketing services as a major point of differentiation. The company also has a loyalty system marketed under the Beanstalk Loyalty label. loyalty systems marketing automation software beanstalk data

4 Tips for Commodity Selling in a Competitive Market

Heinz Marketing

In this way, you can begin to differentiate your offering from all the others that the prospect might be considering. Customer Retention & Loyalty Sales Management commodity sales commodity selling competitive market consultative sales approach consultative selling customer experience customer surveys intangible benefits sales management selling a commodity solutions selling

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Don’t Let These 4 Bad Habits Sabotage Your Consultative Sales Approach

Heinz Marketing

Being up-to-date on the latest company or industry developments is your differentiator and shows your prospect you’re there for them. Customer Retention & Loyalty Sales challenger sale consultative approach consultative sales consultative sales questions consultative selling consultative selling questions consumer behavior Customer-Centric problem-solving rational vs. emotional buying Sales pitch

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.

Customer centricity: The ‘easy’ way to better business performance

Integrated B2B

The service-profit chain describes the relationship between profitability, customer loyalty and satisfaction, retention and productivity of employees. Since loyalty is a key factor for driving business performance, reducing customer effort has a direct impact on business performance.

How to save your content marketing strategy from self-destruction

Tomorrow People

Here’s how to differentiate and kill the competition. Differentiate your content marketing with quality content. By 2020, CX will overtake price and product as the key brand differentiator.

Experience, Not Conversion, is the Key to the Switching Economy

Modern Marketing

This shift in decision making has made it harder than ever for businesses to build loyalty among their customers and to guarantee repeat purchases. In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially.

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

There’s also lots of other data that source systems discard once they have no immediate need for it, such as location, loyalty status or life-to-date purchases at the time of a transaction.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. Customer Experience (CX) is not just a buzz word.

Why putting the business focus on experience pays off

Modern Marketing

Such stats have helped to convince marketers that – when used correctly - customer experience can be a powerful marketing tool, both helping to drive growth and bolster customer loyalty.

57% of IT Buyers Prefer Email Pitches from Marketers

KoMarketing Associates

IT buyers are more willing to show loyalty to a brand when they receive great customer service (97 percent). percent) or sharpen their competitive differentiation (68.2 Marketers use a wide range of channels to reach out to buyers, but which methods resonate most with IT professionals? Spiceworks recently conducted a survey among 500 IT buyers in the U.S. and U.K. to gauge which methods work best when attempting to reach out to industry professionals.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit).

Apply Big Data to Create Irresistible Customer Experiences

Modern Marketing

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

When a company goes above and beyond to champions its customers, those efforts build confidence and loyalty. Differentiate yourself in simple ways, such as the language of your marketing. What is word of mouth marketing? And what makes it such a powerful tool?

Customer Obsession? Really?

Eric Mower + Associates

Commoditization is the enemy of differentiation. Confusion is different, but related, because meaningful differentiation among brands becomes so difficult given a plethora of choices. We hear the call, “Be obsessed with the customer! ” But, is it a siren’s song?

What Really Makes B2B Buyers Loyal to Their Suppliers?

B2B Marketing Directions

And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator. When we look at the loyalty drivers that B2B buyers consider to be most important, the rankings change somewhat.

Content Will Not Be King

Digital B2B Marketing

Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing?

CMOs - A High Level View

Modern Marketing

It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years.

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Engage More Customers With the Best Parts of ABM and Journey Mapping

Measure Up Marketing

The company has a solid value proposition and differentiation. Customer buying journey mapping is a way to capture the progression of steps a customer goes through when considering, purchasing, using, and/or maintaining loyalty to a product or service.

The Customer Experience Story: Seamless and Not So Seamless

Modern Marketing

These perceptions affect their behaviors and build memories and feelings and may drive their loyalty. Customer experience is a key differentiator between brands Research predicts that customer experience will overtake price and product as the key differentiators of brands by 2020.

Seven Ways to Humanize B2B Marketing


The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. Like customer loyalty, it can’t be bought—it has to be earned.

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