Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? To increase customer loyalty (41%).

New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . For example: Data-driven segmentation and differentiated treatment.

How To: Build loyalty through customer engagement


As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).

How to Differentiate in E-Commerce


As an e-commerce marketer, how do you differentiate? Start by creating better e-commerce shopping experiences to drive customer loyalty. The post How to Differentiate in E-Commerce appeared first on Opentopic. Retailers face a lot of competition, both online and offline. And in many cases the products they sell are very similar. How can you ensure that your website is not seen as a commodity? Relationships and value propositions in the real.

The power of a ‘real-time’ content marketing strategy

Tomorrow People

Put time and effort into your content and you will see the benefits in the form of customer loyalty and engagement. Content Marketing DifferentiationB2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy.

Should brands take a public stand on social or political issues?


Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty.

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How to turn your business blog into a publisher


When businesses can tap searchers at the top of the sales funnel, they can create brand loyalty and boost conversions down the road. What differentiates a business blog From a publisher?

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Beanstalk sees its marketing services as a major point of differentiation. The company also has a loyalty system marketed under the Beanstalk Loyalty label. loyalty systems marketing automation software beanstalk data

Make the most of your CRM this year


When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. Customer service is expected to be the key differentiator , even over price, by 2020. Customer Loyalty.

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Customer centricity: The ‘easy’ way to better business performance

Integrated B2B

The service-profit chain describes the relationship between profitability, customer loyalty and satisfaction, retention and productivity of employees. Since loyalty is a key factor for driving business performance, reducing customer effort has a direct impact on business performance.

Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. PPS: For my own blog, loyalty is not too much of a concern as I write more as a personal educational experience then for those who read my blog.

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How to save your content marketing strategy from self-destruction

Tomorrow People

Here’s how to differentiate and kill the competition. Differentiate your content marketing with quality content. By 2020, CX will overtake price and product as the key brand differentiator.

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.

The Customer Experience Story: Seamless and Not So Seamless

Modern Marketing

These perceptions affect their behaviors and build memories and feelings and may drive their loyalty. Customer experience is a key differentiator between brands Research predicts that customer experience will overtake price and product as the key differentiators of brands by 2020.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit).

Your Employees May Be Your Best Untapped Brand Advocates


7% had better brand loyalty. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene.

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5 Things Spotify Can Teach You about Content Curation


Takeaway: Anyone can curate content, but you need to add unique value to differentiate yourself from the competition. Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud.

Seven Ways to Humanize B2B Marketing


The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. Like customer loyalty, it can’t be bought—it has to be earned.

CMOs - A High Level View

Modern Marketing

It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years.

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How to Orchestrate and Personalize the Entire Customer Experience

Modern Marketing

On one hand you have 92% of marketers who use more than one marketing channel (which is pretty much everyone) state they believe CX is the differentiator between themselves and their competition.

3 Features Content Marketing Technology Needs to Provide

Modern Marketing

By leveraging new content across distribution channels, marketers are able to differentiate their brand as a thought leader in their industry, gaining their audience’s trust and loyalty.

The Importance of Brand Consistency

Launch Marketing

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Customer Experience Simplified

Modern Marketing

Another 89% believe customer experience will be their main differentiator by 2017. 97% of global consumers cite customer service as important in their brand choice and loyalty.

How the Internet of Things Is Changing Marketing Forever


In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. This process saves time and is great for companies, because they earn repeat business and generate higher customer loyalty. A subscription-based model could allow companies that have strictly sold a product in the past to drive ongoing revenue and greater customer loyalty through subscription-based features and offerings.

Content Will Not Be King

Digital B2B Marketing

Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing?

What Really Makes B2B Buyers Loyal to Their Suppliers?

B2B Marketing Directions

And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator. When we look at the loyalty drivers that B2B buyers consider to be most important, the rankings change somewhat.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


Once the target audience has been determined, create a visually-compelling physical mailer with digital call-to-actions such as a mobile game, a personalized video, or integration to an existing loyalty platform or application. With a little creativity and leveraging marketing automation to help, a digitally-enabled direct mail campaign can delight customers and help differentiate your company.

Branding is b t

The B2B Research Blog

It is a point of differentiation, especially in commodity markets. It builds preference and loyalty. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar?

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CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

Modern Marketing

It is important to differentiate between cross channel coordination and orchestration. After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers

Why Augmented Reality and Virtual Reality Will be Important for Your Business


They’ll be able to see troubleshooting and maintenance instructions overlaid directly onto a physical product as they are working on it, resulting in shorter downtimes, improved productivity and deeper brand loyalty. Image credit: Sylvain Sonnet | Getty Images.



As businesses and consumers feel unsettled about the future, they especially appreciate when brands deliver on their promises, resulting in a combination of increased loyalty and a deeper sense of confidence in their buying decisions.

The Big and Small ‘T’ In Digital Marketing Transformation

Modern Marketing

” The key term of differentiation in this definition is "adoption of particular technologies." This new capability has the potential to drive customer loyalty and sales.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

It’s whatever you call it, your differentiating value proposition, your USP, the things that you think make you different or stand out from the crowd.

10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research).

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business.

Content Will Not Be King

Digital B2B Marketing

Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing?

3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals

Modern Marketing

Despite those differentiations we identify 3 universal rules, to help us achieve our marketing goals, whatever they are. It has to be designed in such way to create unique shopping experience and build brand loyalty.

Elements of a Successful Brand 5: The Name

Hinge Marketing

More and more professional services companies are recognizing that their firm name can help them stand out in a competitive environment and contribute to long-term customer loyalty. You are looking for a way to differentiate your firm. A brand is a complex organism.

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4 Must Dos For Sales and Marketing Pros

Modern Marketing

In fact, CEB’s research shows that 53% of the impact on the customer’s loyalty had to do with the customer’s sales experience. What differentiated the winning seller was that he or she: 1.

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