Why Differentiation is Crucial for B2B Content Marketers in 2018

Tomorrow People

The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? To increase customer loyalty (41%).

New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . For example: Data-driven segmentation and differentiated treatment.

How To: Build loyalty through customer engagement


As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers.

3 Keys to Sales Growth: Motivate, Justify and Differentiate

The ROI Guy

Second, competitive win rates are an issue because sales reps are having difficulty presenting differentiation. First, product differentiation is becoming harder, as solutions become more commoditized (whether we like it or not).

Break Free: 5 Tips To Differentiate Your Brand

Modern B2B Marketing

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. To be fair, the importance of differentiation is not a new idea.

How customer experience supports brand loyalty through relationships


That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. The post How customer experience supports brand loyalty through relationships appeared first on Biznology.

10 Ways to Differentiate Your Brand Through a Better Customer Experience


In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. Meanwhile, companies can transform CX by understanding their customers and delivering personalized experiences to foster loyalty. When emotions are involved in the use of a product or service, customers end up being much more involved, which is great for engagement and loyalty. Customer Experience (CX) is a widely discussed business topic.

Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time


The others are awareness, relevant differentiation, value, and accessibility.) Emotional connections can take your customers beyond loyalty to the ultimate goal of brand advocacy.

Brand 133

At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem


One of the differentiating factors announced today, for example, is LG's connectivity among home, car, and office: the type of technology that allows, for example, your refrigerator to send a message to your car notifying you if you need to go to the grocery store.

The power of a ‘real-time’ content marketing strategy

Tomorrow People

Put time and effort into your content and you will see the benefits in the form of customer loyalty and engagement. Content Marketing DifferentiationB2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy.

A Brief Pride Guide For Your Brand


Storytelling Strategy pride strategic differentiationIn a world increasingly driven by social media, the calendar creates pressure. Brands, publications, and organizations are almost expected to participate in the action for any historically significant events.

Brand 129

Branding can help local businesses avoid the “growth trap”


There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. Local businesses have a very pragmatic attitude about branding: they ignore it.

Should brands take a public stand on social or political issues?


Companies are beginning to realize that an authentic, relevant, and compelling point of view will help differentiate a brand from competition and define it in a way that can significantly enhance customer loyalty.

Brand 198

The Wikipedia test for content marketing


What differentiates it from similar products? Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer.

How to turn your business blog into a publisher


When businesses can tap searchers at the top of the sales funnel, they can create brand loyalty and boost conversions down the road. What differentiates a business blog From a publisher?

What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

Applying tactics that reinforce their firm’s value proposition and differentiation. There’s a widely used survey methodology that yield “Net Promoter Scores,” designed to measure client loyalty; but for most small firms, you really only need to ask three questions: 1.

Make the most of your CRM this year


When used correctly, it can help improve customer retention with better service and more personalized marketing, which leads to customer loyalty. Customer service is expected to be the key differentiator , even over price, by 2020. Customer Loyalty.

CRM 139

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Beanstalk sees its marketing services as a major point of differentiation. The company also has a loyalty system marketed under the Beanstalk Loyalty label. loyalty systems marketing automation software beanstalk data

Don’t Let These 4 Bad Habits Sabotage Your Consultative Sales Approach

Heinz Marketing

Being up-to-date on the latest company or industry developments is your differentiator and shows your prospect you’re there for them. Customer Retention & Loyalty Sales challenger sale consultative approach consultative sales consultative sales questions consultative selling consultative selling questions consumer behavior Customer-Centric problem-solving rational vs. emotional buying Sales pitch

4 Tips for Commodity Selling in a Competitive Market

Heinz Marketing

In this way, you can begin to differentiate your offering from all the others that the prospect might be considering. Customer Retention & Loyalty Sales Management commodity sales commodity selling competitive market consultative sales approach consultative selling customer experience customer surveys intangible benefits sales management selling a commodity solutions selling

Tips 59

How Ecommerce Brands Should Approach Content Marketing in 2018

Marketing Insider Group

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore.

Customer centricity: The ‘easy’ way to better business performance

Integrated B2B

The service-profit chain describes the relationship between profitability, customer loyalty and satisfaction, retention and productivity of employees. Since loyalty is a key factor for driving business performance, reducing customer effort has a direct impact on business performance.

How to save your content marketing strategy from self-destruction

Tomorrow People

Here’s how to differentiate and kill the competition. Differentiate your content marketing with quality content. By 2020, CX will overtake price and product as the key brand differentiator.

Experience, Not Conversion, is the Key to the Switching Economy

Modern Marketing

This shift in decision making has made it harder than ever for businesses to build loyalty among their customers and to guarantee repeat purchases. In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially.

57% of IT Buyers Prefer Email Pitches from Marketers

KoMarketing Associates

IT buyers are more willing to show loyalty to a brand when they receive great customer service (97 percent). percent) or sharpen their competitive differentiation (68.2 Marketers use a wide range of channels to reach out to buyers, but which methods resonate most with IT professionals? Spiceworks recently conducted a survey among 500 IT buyers in the U.S. and U.K. to gauge which methods work best when attempting to reach out to industry professionals.

Email 131

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. Customer Experience (CX) is not just a buzz word.

Why putting the business focus on experience pays off

Modern Marketing

Such stats have helped to convince marketers that – when used correctly - customer experience can be a powerful marketing tool, both helping to drive growth and bolster customer loyalty.

Apply Big Data to Create Irresistible Customer Experiences

Modern Marketing

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit).

What Really Makes B2B Buyers Loyal to Their Suppliers?

B2B Marketing Directions

And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator. When we look at the loyalty drivers that B2B buyers consider to be most important, the rankings change somewhat.

Content Will Not Be King

Digital B2B Marketing

Following conventional marketing wisdom will not differentiate you. The most interesting question is “ after content, what is the next major differentiator? ” What will differentiate you when everyone embraces content marketing?

5 “Digital Breadcrumbs” Customers Leave for You to Follow


In fact, 89 percent of marketers report that the customer experience will be their main differentiator in 2017. In fact, 97 percent of global consumers cite customer service as important in their brand choice and loyalty.

CMOs - A High Level View

Modern Marketing

It’s a tall order, but if done right, enhanced customer experiences translate into loyalty, repeat business, and revenue. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years.

View 193

The benefits of a strong brand in B2B markets

The B2B Research Blog

It’s a point of differentiation, especially in commoditised markets where there is little apparent difference between products and services. It builds preference and loyalty. Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to any such irrational influences. And anyway, it’s all just fluffy marketing crap and a brand is really just a logo isn’t it? . B2B marketers disagree.

Brand 173

Seven Ways to Humanize B2B Marketing


The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. Like customer loyalty, it can’t be bought—it has to be earned.

B2B 228

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

A study by Merkle that examined loyalty with B2B companies found that acquiring new customers can cost up to five times more than retaining existing customers. Despite this cost differential, the B2B marketers surveyed gave slight preference (75 percent vs. 72 percent) to customer acquisition strategies. The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions.

The Customer Experience Story: Seamless and Not So Seamless

Modern Marketing

These perceptions affect their behaviors and build memories and feelings and may drive their loyalty. Customer experience is a key differentiator between brands Research predicts that customer experience will overtake price and product as the key differentiators of brands by 2020.

Your Employees May Be Your Best Untapped Brand Advocates


7% had better brand loyalty. The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene.

Best 203

Branding is b t

The B2B Research Blog

It is a point of differentiation, especially in commodity markets. It builds preference and loyalty. “Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar?

Brand 179

The Importance of Brand Consistency

Launch Marketing

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Brand 72

How the Internet of Things Is Changing Marketing Forever


In fact, the customer experience is expected to overtake price and product as the key differentiator by 2020. This process saves time and is great for companies, because they earn repeat business and generate higher customer loyalty. A subscription-based model could allow companies that have strictly sold a product in the past to drive ongoing revenue and greater customer loyalty through subscription-based features and offerings.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond


Once the target audience has been determined, create a visually-compelling physical mailer with digital call-to-actions such as a mobile game, a personalized video, or integration to an existing loyalty platform or application. With a little creativity and leveraging marketing automation to help, a digitally-enabled direct mail campaign can delight customers and help differentiate your company.

Trends 198

What Is Thought Leadership and How to Attain It

B2B PR Sense

Leverage your social networks to showcase your unique personality, start conversations around hot-button topics, and share educational content that differentiates you from your peers.

PR 249