Why Differentiation is Crucial for B2B Content Marketers in 2018
JANUARY 4, 2018
The answer is content marketing differentiation. What is differentiation? Differentiation in content marketing has multiple components. Your content itself must be differentiated from the competition. Differentiation takes on a further dimension when we consider that different channels lend themselves to different types of content. How many marketers are differentiating? Why are content marketers differentiating? To increase customer loyalty (41%).