Vision Edge Marketing

MARCH 4, 2025

One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling. Gartners research shows 77% of B2B buyers state their last purchase was complex and time-consuming and 95% of buying groups report having to go back and revisit decisions at least once as new information emerges.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Thinkers360

MARCH 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2025. 16 Khairul Anwar DT LEADERSHIP Contact Khairul Anwar Score: 35.77 Congratulations to all our influencers on Design Thinking who participated! 3 Dr. Score: 38.40

B2B Thought Leadership 121

B2B Thought Leadership Design Thought Leadership Lead Ranking 121

Thinkers360

SEPTEMBER 30, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Over time, many of you have consistently shared your insights, ideas, and expertise, making Thinkers360 the premier hub for thought leadership.

B2B Thought Leadership 144

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 144

Thinkers360

JULY 21, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Finance for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Thinkers360

FEBRUARY 9, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (EMEA). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Martech

SEPTEMBER 19, 2024

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. Some of B2B’s most influential sectors require the most sophisticated, accurate content and strategies. The B2B content creation conundrum Of the 61.4% of marketers who report using AI , 44.4% use AI to create content. billion by 2033.

Marketing AI 132

Marketing AI B2B B2B Thought Leadership PR 132

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 116

Thinkers360

JANUARY 26, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (North America). Congratulations to all who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Thinkers360

JANUARY 19, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Innovation for 2025. MSR Leadership Consultants India Contact Professor M.S. Congratulations to all our influencers on Innovation who participated! Westover, PhD Human Capital Innovations Contact Jonathan H. McKenna Score: 43.61

B2B Thought Leadership 127

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 127

Thinkers360

NOVEMBER 29, 2024

Announcing the Thinkers360 2025 B2B Thought Leadership Outlook Survey Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader, analyst and influencer community with over 100M followers on social media combined.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Customer Surveys B2B 52

Thinkers360

DECEMBER 29, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 113

B2B Thought Leadership Creativity Thought Leadership Lead Ranking 113

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. Learn how articles differentiate from a standard blog post.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 104

Webbiquity

NOVEMBER 5, 2024

Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions. This makes brand building a critical component of the B2B sector.

Positioning 152

Positioning B2B Marketing Advertising Agencies Branding 152

Thinkers360

OCTOBER 28, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Over time, many of you have consistently shared your insights, ideas, and expertise, making Thinkers360 the premier hub for thought leadership.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Public Relations Ideal Customer Profiles 120

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. The same analytics, algorithms, and generative AI tools that provide value in many respects can hamper the creativity needed to differentiate your business.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. B2B can seem dry, even boring, in comparison. Actually, B2B content can be emotive, intriguing, and engaging. B2B audiences don’t consume content the way that B2C audiences do. B2B audiences want data. They want proof of concept.

Top of Funnel 243

Top of Funnel B2B Thought Leadership Thought Leadership Screencast 243

Orange Owl Blog

MARCH 18, 2025

B2B Marketing Positioning in B2B : How to Stand Out and Differentiate in a Crowded Market Vivek Goel March 18, 2025 Share : Table of Contents Introduction In today’s competitive B2B landscape, businesses struggle to stand out amid countless alternatives. What is Brand Differentiation?

Differentiation 52

Differentiation Positioning B2B Marketing B2B Thought Leadership 52

B2BMarketing.net

FEBRUARY 17, 2025

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. In B2B marketing, where campaigns often require handling proprietary or sensitive information, addressing cybersecurity proactively helps establish trust and strengthens a companys reputation.

B2B Marketing 104

B2B Marketing Enterprise Management Phishing Marketing Management 104

Thinkers360

FEBRUARY 15, 2025

Heres the Thinkers360 annual leaderboard for our top 100 B2B thought leaders, analysts and influencers you should work with in 2025 (APAC). MSR Leadership Consultants India Contact Professor M.S. Congratulations to all who participated!

Work Management 80

Work Management B2B Thought Leadership Enterprise Management Thought Leadership 80

Thinkers360

MARCH 31, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Startups for 2025. Top 50 Global Thought Leaders and Influencers on Startups 2025 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Ton Dobbe Value Inspiration Contact Ton Dobbe Score: 100 2 Helen Yu Tigon Advisory Corp.

Startups 78

Startups B2B Thought Leadership Lead Ranking Lead Scoring 78

Thinkers360

NOVEMBER 25, 2024

2025 Predictions for Supply Chain Thinkers360 2025 predictions for Supply Chain are member-sourced from our opt-in B2B thought leader, analyst and influencer community with 100M+ followers on social media combined.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Opt-in Enterprise Management 101

B2BMarketing.net

DECEMBER 20, 2024

The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during 2024. And when you talk about this memorable what is that? And then you start to get into the proof points.”

B2B 105

B2B B2B Thought Leadership CMO B2B Marketing 105

Thinkers360

MARCH 10, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Careers for 2025. Top 50 Global Thought Leaders and Influencers on Careers 2025 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Gary Crotaz Fleckerl Ventures Ltd.

B2B Thought Leadership 94

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 94

Marketing Insider Group

APRIL 15, 2024

But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?

Enterprise Management 317

Enterprise Management B2B B2B Thought Leadership SMB 317

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? In the B2B world, sales cycles are long and decisions are collaborative.

Research 317

Research Content Marketing Work Management B2B Thought Leadership 317

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Lead Magnet Examples for B2B Marketers.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Lead 363

B2BMarketing.net

NOVEMBER 8, 2024

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. So how do B2B marketers maximise the potential of thought leadership within revenue conversations, in turn generating maximum return on investment in these often resource-intensive programmes?

Thought Leadership 64

Thought Leadership Peer-to-peer B2B Thought Leadership Top of Funnel 64

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. To extend the reach of your content, consider offering on-demand recordings.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Oktopost

MARCH 16, 2025

Most B2B marketers only track their own content performance, assuming their competitors are doing the same. A competitive content strategy isnt about copyingits about differentiation. Lets explore why competitive content analysis is a must for B2B marketers and how to implement a winning strategy.

Top of Funnel 71

Top of Funnel Marketing & Strategy B2B Marketing Marketing Strategy 71

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Steps to Build a B2B Integrated Marketing Strategy Building a B2B integrated marketing strategy requires a structured and comprehensive approach.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Thinkers360

FEBRUARY 17, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on IT Operations for 2025. Congratulations to all our influencers on IT Operations who participated! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Score: 36.30

B2B Thought Leadership 80

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 80

Thinkers360

MARCH 23, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Digital Transformation for 2025. Top 50 Global Thought Leaders and Influencers on Digital Transformation 2025 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Prof M Nazri Muhd Centre for AI Innovation (CE.A.I)

Digital Transformation 75

Digital Transformation B2B Thought Leadership Thought Leadership Lead Ranking 75

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363