8 Actionable Tips to Optimize Your AdWords Performance Today
Adobe Experience Cloud Blog
OCTOBER 25, 2017
The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. Tip #1: Use In-Market Audiences. Tip #2: Use CRO Principles to Optimize Landing Pages.
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