KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? Narrow down blog post ideas with Google AdWords Keyword Planner. Great blog post ideas may flow, but every great writer experiences a block at some time.

Generation 100

Generation Keywords Adwords SERP 100

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Lisa Raehsler.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

LeadSquared

APRIL 12, 2016

Like many others, I was quite excited about Facebook Instant Articles and how they have been opened up for all websites and publishers, but it is only recently that I realized the real purpose they serve. Each publisher stands to effectively lose a lot of revenue as Instant articles roll out for every publisher.

Facebook 52

Facebook Adwords Mobile Advertising Ads 52

Contently

MARCH 20, 2018

When I first started writing blog posts, I knew next to nothing about SEO. With so many brands and publishers creating content, it’s imperative to make sure your work appears close to the top of relevant searches. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection.

SEO 164

SEO Adwords Keywords Small Business Marketing 164

Martech

MARCH 15, 2022

While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. Demand-side platforms.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 120

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 161

SEO Keywords RSS Adwords 161

EMagine B2B Blog

DECEMBER 31, 2014

We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

KoMarketing Associates

JUNE 26, 2018

Branded AdWords listings provide an opportunity for the applicable B2B organization to more specifically manage copy associated with priority results as well as drive advertising visibility to key lead generation assets. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Contently

MARCH 20, 2018

When I first started writing blog posts, I knew next to nothing about SEO. With so many brands and publishers creating content, it’s imperative to make sure your work appears close to the top of relevant searches. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection.

SEO 131

SEO Adwords Keywords Small Business Marketing 131

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Content on the GDN is only limited by publishers imaginations, so there are endless types of questionable content that most brands would want to avoid.

Display 184

Display Advertisements Advertising Adsense 184

RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. Did We Miss Anything?

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MAY 22, 2014

Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . Twitter Publishing Network – MoPub.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Stevens & Tate

MARCH 3, 2022

You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). Additionally, digital marketing tactics, such as blogging or SEO optimization, will continue to have a long-term impact. Such content can include everything from blog posts to white papers.

Cross-Selling 119

Cross-Selling Paid Search Agency Cold Calling Adwords 119

KoMarketing Associates

FEBRUARY 24, 2015

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Publishing characteristics (date published, author, comments, etc. Publishing characteristics (date published, duration, etc.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Bannerflow

OCTOBER 12, 2018

However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Google Ads.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. And we’ve even rang our own bell a few times when a customer sings our praises or when a leading analyst firm publishes a validating industry report. Without a doubt, 2018 has been quite a year for digital advertising and SEM.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Basically, certain publisher sites may have multiple partners.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

JULY 19, 2016

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. Button Optimizer. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Digilant

OCTOBER 4, 2023

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Advertisers worked directly with publishers to negotiate pricing and placement.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Webbiquity

JUNE 7, 2018

Publish whitepapers and reports on subjects that would interest your customers. Write blog posts related to your industry. Use Adwords. The post How B2B Brands Can Drive More Leads This Year appeared first on B2B Marketing Blog | Webbiquity. Conduct webinars on topics related to your industry.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech

SEPTEMBER 11, 2023

Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. The report displayed engagement by hours and days; not surprisingly, the most active time correlated with the site’s new blog post publishing schedule.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. This technology was tested with a select few publishers, but by late February, everyone will be able to take advantage of AMP.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Outgrow

JANUARY 22, 2020

He decided to work further on his LEED blog and soon monetized his website. On his blog, he not only talks about affiliate marketing but multiple business services. He has had his own blog about affiliate marketing for 8 years now. You can start on your own with blog posts, product reviews, newsletters, etc.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Adobe Experience Cloud Blog

JANUARY 26, 2018

In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. Think of it as Facebook’s version of Google AdWords’ quality score. Don’t just think you can hit the publish button on your ad, then sit back and relax.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. what is…” or “how to…”) are particularly well-suited for top of the funnel content, like blog posts or FAQ page entries. Keep it Clear, Concise & Valuable. Focus on the Introduction.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Marketing Insider Group

MAY 11, 2020

Content marketing is the process of consistently publishing content that audiences want to consume. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. For many companies, content is randomly published based on requests from executives.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 3 – Blog Posts. If you haven’t created a blog for your website yet, go ahead and do that. 4 – Email Marketing.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SugarCRM

DECEMBER 11, 2013

Social Publishing. Google AdWords Tracking. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Salesfusion Marketing Blog. Keyword Analysis and Tracking. Lead Scout.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. If you don’t think your audience is on social media, you’re wrong. Introduce new products and services.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

MAY 7, 2019

The average cost-per-click in AdWords across all industries is $48.96 The average conversion rate in AdWords across all industries is 3.75% for search and 1.77% for display. Image blogs appear in 11% of Google results and earn 3% of all Google search clicks. (source: WordStream ). 34% of searches result in no clicks.

Statistics 101

Statistics Google Click Rate Adwords 101

NuSpark Consulting

MARCH 3, 2016

Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Speak to these publishers, and find out your options. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100