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Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

QuanticMind

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. In short, companies are increasingly buying ads on Amazon.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

As key industry players prioritize ways to make media buying more direct, transparent, and higher quality, there’s a call to eliminate the number of parties involved in media buys. How SPO Benefits Advertisers A key focus on transparency and optimization always nets a better experience for both brands and consumers.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. People can buy iPhones all year round. But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. How Does Scarcity Marketing Work?

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Review mining on sites like Amazon or G2 and explore conversations on message boards like Reddit to reveal treasure troves of data.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

For example, eCommerce companies collect a large amount of data on searches, preferences, and buying behaviors. The authors suggest that tech companies don’t appreciate or invest in marketing. Of the top tech organizations—Google, Microsoft, Amazon, and Facebook—only Microsoft has a CMO. No longer should they be in silos.

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The Impact of Corporate Consolidation in Big Tech

ClearVoice

The 2000s saw the rise of Google, Amazon, and Facebook (now Meta). Alphabet (Google), Apple, Amazon, Meta, and Microsoft are some of the most powerful corporations in existence. That algorithm dictates what advertisements get delivered to them. Those advertisements keep their attention and lead them to buy.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Assume you’re selling handcrafted jewelry and to get people to subscribe to your email list, you offer an $10 Amazon gift card. The chances of them buying your product aren’t necessarily high. For every $1 invested in email marketing, firms get an average return of $40. Now assume a different scenario.