Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 123

Top of Funnel SEO B2B Paid Search Agency 123

Directive Agency

FEBRUARY 25, 2019

Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Search intent is the other half of the story that many search marketers don’t pay enough attention to while doing keyword research. Simply put, search intent is the “why” behind the search. Number of Ads.

PPC 67

PPC Intent Campaigns CPC 67

ClickZ

JUNE 15, 2023

Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns. Try using ChatGPT to identify keywords with possibly informational intent that can be targeted through your blog.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Contently

FEBRUARY 16, 2023

At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries. Focus on search intent, not just keywords.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

Keywords 85

Keywords Intent Resources Top of Funnel 85

Spiralytics

AUGUST 31, 2023

Targeting low-competition keywords increases the likelihood of ranking higher in search engine results pages (SERPs) because there is less competition for those specific terms. Decode search intent Search intent is crucial for successful low-competition keyword research as it guides the content you create for the keyword you are targeting.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. Email Nurturing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Try to include a mix of top-of-the-funnel, high search volume keywords, as well as longer-tail terms a more qualified buyer might search. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Conductor

MARCH 29, 2022

And the eCommerce industry added $219B in sales in 2020 alone. In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. Changes in search intent and ranking content. In fact, a full 75% of U.S.

eCommerce 115

eCommerce Paid Content Features Trends 115

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

APRIL 15, 2022

Websites that focus on SEO can capture high-intent website traffic from individuals who are actively seeking a company’s products or services. This high-intent traffic leads to higher conversion rates, higher than what we regularly see with PPC. What is PPC? Benefits of PPC. PPC is also subject to the law of diminishing returns.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Binary Demand

MARCH 1, 2024

Advanced AI algorithms: The platform’s AI algorithms should continuously enhance intelligence, employing deep learning techniques to fill data gaps and providing scoring mechanisms for first- and third-party intent data. However, AI has revolutionized this process – automating complex tasks and providing detailed insights.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

CoSchedule

AUGUST 4, 2022

This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent. Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Find missing high intent keywords to complete an SEO silo. Improving the on-page SEO.

Traffic 62

Traffic Tactics Optimization Organization 62

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers. Then, with third-party directories, you can effectively capture high-intent traffic. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Hubspot

SEPTEMBER 17, 2020

We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Frequency (how often they see/hear your ad). The more you hear or see an ad, the more likely it is to be effective.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

Features 165

Features Google B2B Marketing Top of Funnel 165

DivvyHQ

JULY 23, 2019

Tip 2: Strategize Conversion Funnels. Conversion funnels that are strategically developed to, you guessed it – convert, are crucial to the keyword mapping process. There are a few questions you need to ask yourself when you are optimizing, or even creating new conversion funnels. Tip 3: Complete Competitor Analysis.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

ClearVoice

JUNE 22, 2022

That’s why you need to be mindful of a keyword’s search intent. CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Understanding search intent. Why do you need to identify search intent?

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. The end game?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Velocity Partners

FEBRUARY 20, 2024

Effectively running always-on, full-funnel campaigns. Where can we identify clusters of search to locate our high-intent prospects? Can we map out the entire funnel, detailing the owners and their responsibilities? Why are only 2% of our LinkedIn Ads leads making it to the MQL stage of our funnel?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Choozle

MAY 5, 2021

Paid search advertising capitalizes on this incredible amount of search traffic by auctioning off some of the most coveted ad spaces on the internet — top results on Google. While there are other search engines, Google dominates the marketing world with Google Ads (formerly known as Google AdWords). Jump to: What is search advertising?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Your leads will generally find you through organic search for a product, service, or question, rather than clicking on an ad or a direct link to your website.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Choozle

JUNE 16, 2020

Search retargeting is a tactic in which you can create a custom audience of users based on their keyword search behavior and use that audience in your digital advertising campaigns to serve display ads to users as they browse outside of search results. By choosing the right keywords, you can attract the right user with high buying intent.

Top of Funnel 52

Top of Funnel Advertising Agencies Funnel Advertising Digital Marketing Funnels 52

KoMarketing Associates

FEBRUARY 19, 2019

For example, if I see a certain piece of content moving up the SERPs or I see a piece of content switched out of a specific SERP, it helps me make decisions on next steps. After monitoring the term for a bit, we realized what was happening – the intent of the search itself had changed. And then dropped some more.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

Kevin Indig

SEPTEMBER 4, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. It’s like funnel optimization, just broader. Take a site like Tripadvisor, for example, where every element is intentional and tested. What metrics are critical?

SEO 59

SEO Effectiveness Aggregators Product 59

Directive Agency

JULY 23, 2020

As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can cut through the noise. A good ad campaign will generate clicks and impressions, but that won’t always be enough to fill your marketing pipeline with qualified leads. Google Display ads. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Directive Agency

FEBRUARY 28, 2022

Use the SERP as if you were a potential customer looking for your solution. You want to be perfectly confident that every account that receives an ad from you is your ICP. As you’re gathering data on performance, make sure you’re consistently updating and adding negative titles. Google Ads. Where should you be positioned?

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Directive Agency

MAY 20, 2020

Audiences vary for numerous reasons, including: Intent. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

The ABM Agency

JANUARY 8, 2021

Content Relevance : Your content is the perfect combination of user keyword search, intent, length, and context. The more expertise your business provides, the more authority you have in your industry, and the more trustworthy your business is viewed, the higher your rank will be on search engine results pages (SERPs). .

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

ClearVoice

MARCH 31, 2023

” The keywords’ search intent: You can do this by typing the keyword (“widgets”) into a search engine bar, and examining the results. One goal of content is to nurture customers along the marketing funnel. Some AI tools also create hashtags, adding to the post’s engagement. The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. An SEO campaign starts by building a list of target keywords and analyzing them for user intent. Start by making sure your technical SEO is clean and set up properly.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Moz

FEBRUARY 9, 2021

Primary query target and intent. I think it’s also helpful to include some intent information here. It’s a good idea to search the query in Google yourself to see how Google is interpreting the intent. Dovetailing nicely off of intent is format. Funnel stage. What to include in your content brief.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60