Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. At Directive, we rely on numerous tools to complete a competitive keyword analysis for PPC, like SEMrush, Ahrefs, and more. But our team’s favorite PPC competitive analysis tool is the site SpyFu.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. At Directive, we rely on numerous tools to complete a competitive keyword analysis for PPC, like SEMrush, Ahrefs, and more. But our team’s favorite PPC competitive analysis tool is the site SpyFu.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. How intent matters. Sometimes intent can cross over in different ways.

Keywords 88

Keywords Intent Resources Top of Funnel 88

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers. Then, with third-party directories, you can effectively capture high-intent traffic. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . One of my favorite metrics in a Google Ads account is search impression share.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Choozle

MAY 5, 2021

Paid search advertising capitalizes on this incredible amount of search traffic by auctioning off some of the most coveted ad spaces on the internet — top results on Google. While there are other search engines, Google dominates the marketing world with Google Ads (formerly known as Google AdWords). Jump to: What is search advertising?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Unbounce

APRIL 10, 2019

A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences. With this in mind, reconsider your sales funnel stages and look for opportunities to simplify the whole process: Is there any step you can remove from your sales funnel? Combine PPC and SEO. Simplify Customer Experiences.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . One of my favorite metrics in a Google Ads account is search impression share.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Velocity Partners

FEBRUARY 20, 2024

Effectively running always-on, full-funnel campaigns. Where can we identify clusters of search to locate our high-intent prospects? Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? Can we map out the entire funnel, detailing the owners and their responsibilities?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

DivvyHQ

JULY 23, 2019

Tip 2: Strategize Conversion Funnels. Conversion funnels that are strategically developed to, you guessed it – convert, are crucial to the keyword mapping process. There are a few questions you need to ask yourself when you are optimizing, or even creating new conversion funnels. Tip 3: Complete Competitor Analysis.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Your leads will generally find you through organic search for a product, service, or question, rather than clicking on an ad or a direct link to your website.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

The ABM Agency

JANUARY 8, 2021

Content Relevance : Your content is the perfect combination of user keyword search, intent, length, and context. The more expertise your business provides, the more authority you have in your industry, and the more trustworthy your business is viewed, the higher your rank will be on search engine results pages (SERPs). .

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

ClickZ

JUNE 25, 2020

That said, having the ability to consistently create content that rises to the top of SERPs is worth its weight in gold—so it’s well worth the investment if you’ve got the resources at your disposal. Description: Pattern89 uses AI to help marketers perfect their social media ads going forward. Seamless.ai. Description: Seamless.ai

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Directive Agency

JULY 23, 2020

As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can cut through the noise. A good ad campaign will generate clicks and impressions, but that won’t always be enough to fill your marketing pipeline with qualified leads. Google Display ads. Facebook ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

KoMarketing Associates

DECEMBER 7, 2017

Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Utilize Email and Paid Social Ads. B2B Paid Social Media Ads. Posting News and Updates. Keep the number intentionally low to convey the exclusivity of the offer. B2B Email Marketing.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

QuanticMind

MAY 23, 2019

Impressions offer marketers insights into how frequently a display or paid ad is viewed. Valuable information, no question, but an ineffective metric in determining the true success of the ad for it assumes – wrongly – that all consumers will behave and purchase in the same way. Consider impressions and click-through rates.

PPC 40

PPC Advertisements Advertising SEM 40

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. While you are probably still buying ad space in other places, digital marketing is a driver of campaign success. Reduce your reliance on paid ads.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps.

Case Studies 73

Case Studies Case Study Studies SEO 73

Directive Agency

MAY 20, 2020

Audiences vary for numerous reasons, including: Intent. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. At its core, this comes down to search intent. A search for “best electric cars” is considered top-of-funnel to be in the market to buy. Tip #4: Customize Ads with Real-Time Updates.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Top Rank Marketing

MAY 22, 2024

By incorporating a few new strategies, your optimized SEO can attract the right audience, build the right awareness and brand memorability, guide prospects through the full funnel, and all-but gift wrap MQLs for your sales team to contact. Target keywords with lower funnel intent Not all keywords are created equal.

Lead Generation 97

Lead Generation SEO Top of Funnel Lead Scoring 97

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Moz

FEBRUARY 10, 2019

Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? If you’re tracking keywords in a Moz Pro Campaign, you have the ability to see which SERP features (including sitelinks) your pages appear in.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Directive Agency

NOVEMBER 2, 2016

Or does your site brand and market your service through content promotion to help fill out the top of your funnel? There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. Pros and Cons.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Directive Agency

MARCH 26, 2019

Track your bottom and top-of-the-funnel conversions. It’s imperative that you distinguish the top and middle-of-the-funnel conversions from the bottom-of-the-funnel conversions. It can be misleading to report on all of these conversions if they aren’t bottom-of-the-funnel. How many people chatted with you.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Single Grain

APRIL 13, 2023

Are you struggling to generate leads and increase revenue through your B2B PPC campaigns? In this blog post, we will share the six most important aspects of paid advertising for B2B brands and how they can optimize their ad accounts to get the most out of their ad spend.

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

EMagine B2B Blog

APRIL 29, 2019

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. If there is, maybe you just need to update the piece of content by adding more information to the post or updating it so the content is current and fresh. Consider Search Intent.

SEO 88

SEO Practices Best Practices Top of Funnel 88

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. With ad blockers, huge privacy shifts, tough competition, etc., But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads is Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s assets. A pay-per-click (PPC) platform requires the advertiser to pay whenever visitors click on an ad.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). How well do articles or posts answer reader intent? Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Directive Agency

JULY 26, 2017

Because just doing “SEO” or “PPC” means you’re barely scratching the surface. Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. Instead, they’re looking for the underlying intent used when you search.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45