Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%).

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sprout Social

DECEMBER 1, 2016

Our team uses Sprout’s publishing toolset to schedule, target and distribute social content. This feature set is particularly useful for the distribution of our Latin American content. The Facebook Pages Report, Twitter Profiles Report and LinkedIn Company Pages Report are used to benchmark success.

Organization 80

Organization Correlation Distribution Custom Publishing 80

Inbox Insight

MARCH 14, 2022

A good way of ensuring optimal messaging is to benchmark against industry leaders. Over a third (35.5%) of senior B2B marketers cite accessing the right data to plan accurate remarketing and sequential messaging as one of their top 3 obstacles when it comes to planning their content strategy for multi channel distribution.

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

Martech Advisor

OCTOBER 14, 2019

Media execution relates to the enactment of any media plan, from its distribution to its performance. Those willing to invest proper time and patience into media execution can expect heightened success with desired KPIs and benchmarks. Proper media execution also correlates to brand safety measures. What’s Media Execution?

Media 57

Media RFP Marketing Management Advertising Agencies 57

Spiralytics

FEBRUARY 12, 2024

Deep comprehension of content marketing SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience. SEO experts should be adept in developing and implementing successful link-building plans that generate high-quality backlinks from relevant sources.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Content Marketing Institute

APRIL 23, 2018

Even if you’ve been creating and distributing content for a while, it’s never too late to implement the measurement techniques to identify what’s working, discover areas where improvements can be made, and determine where to scale back to concentrate on more impactful efforts. Deliver Value With These Distribution Essentials.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Navigate the Channel

JANUARY 10, 2024

Social media metrics If your content is distributed on social media platforms, metrics including follower growth, engagement and social shares are important KPIs. As part of your monitoring, evaluate your content strategy periodically and benchmark your KPIs against industry and (your company’s) specialty standards.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

EveryoneSocial

JANUARY 18, 2021

74% of employees draw a correlation between culture and their ability to serve their customer base. It also reinforces what achievements a company cares about and sets benchmarks for employees to strive for. Support remote and distributed teams. Culture has a real impact on business outcomes, as well. Prioritize Recognition.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Contently

JUNE 29, 2016

According to the Content Marketing Institute’s 2016 benchmark report , only 32 percent of B2B marketers rate their content marketing efforts as “successful.” college graduates to discern if having an internship prior to a first “real” job correlated to the length of time interns remained at their first employer.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

seo.co

FEBRUARY 2, 2021

Step 2: Benchmark Crucial KPIs. Take out the time to set the benchmark of your most critical SEO KPIs prominent to the transition. The search engines will ultimately figure out the correlation between your new and old company names, but you can also send those indicators to a number of locations to streamline the process.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Belkins

JULY 16, 2020

Knowing the number of leads enables you to understand how to distribute your resources, organize your sales teams’ work, and plan your roadmap. It happens when companies don’t understand their budget and the correlation between their average sales price, their marketing costs, and other tricky elements. 501 - 1000.

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 85

Tiecas

MAY 17, 2024

Industry Benchmarks: Research industry averages for the type of improvement your product typically delivers. A well-defined roadmap outlines your content goals, identifies the most effective channels for distribution, and establishes a timeline for execution. A carefully crafted plan must align with your overall business objectives.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

KEO Marketing

OCTOBER 10, 2017

In fact, video distributed in any number of digital formats continues to generate significantly better results than static images or copy alone. Further, you may be able to correlate those response rates to an increase in sales pipeline by tying marketing automation information together with your deal tracking system.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

Biznology

NOVEMBER 7, 2012

And there are all sorts of items in-between, for which several factors control how widely or narrowly distributed they can be. The fact that digital information is so easy to copy and distribute through social media does not mean that it must be delivered everywhere. It should never be used as a benchmark for success or failure.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

KEO Marketing

OCTOBER 2, 2017

In fact, video distributed in any number of digital formats continues to generate significantly better results that static images or copy alone. Further you may be able to correlate those response rates to a higher close rate by tying marketing automation information together with your deal tracking and accounting systems.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Creating content must be strategic from A to Z—from the ideation through the execution to the distribution. Most best practices are taken from correlation of data. Correlation is a recommendation and should be used as a path for inquiry and experimentation…not as a set of rules to follow. Don’t Take My Word For It.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

Allocadia

JUNE 17, 2019

Because many large, distributed teams do not have a unified approach to measurement. In our study, 65% of the companies expecting 25%+ revenue growth report that Marketing’s KPIs correlate directly to contribution to the business, whereas only 33% of companies with flat to negative growth report the same. Survey says….

CMO 40

CMO Business Work Management Correlation 40

Allocadia

APRIL 16, 2019

Because many large, distributed teams do not have a unified approach to measurement. In our study, 65% of the companies expecting 25%+ revenue growth report that Marketing’s KPIs correlate directly to contribution to the business, whereas only 33% of companies with flat to negative growth report the same. Survey says….

CMO 40

CMO Business Work Management Correlation 40

Biznology

OCTOBER 21, 2013

This last method is legislated, and caution is advised for publishers, advertisers and distribution networks. We have to chart also how people behave and interact with offline elements aligned or not to the brand–not only the right time slots but also the emotional and daily activities of our audience.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Martech Advisor

NOVEMBER 27, 2019

To ensure your sales enablement platform is set up to help bridge this gap involves a few key elements: Can your platform provide efficiencies back to the marketing organization to plan and distribute orchestrated content and integrated campaigns that support the buying journey? The voice-of-customer is woven into the storytelling.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Computer Market Research

SEPTEMBER 29, 2017

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. However, the amount you spend should be in direct correlation with a given partner’s performance. Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above. Computer Market Research.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Adobe Experience Cloud Blog

APRIL 5, 2016

This external intent data is consolidated and categorized into a range of different topics and then benchmarks are created against each, allowing you to identify when certain topics are experiencing a surge of interest. Ultimately it opens up a way to uncover your Glengarry leads.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . & can be preferably be distributed to specific geographies as well.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

AUGUST 19, 2013

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. Benchmarking AdWords Quality Score: What Should You Shoot For? In 2009, a Quality Score of 7 (out of 10) was average.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Optinmonster

MARCH 4, 2024

Here are key reasons why Domain Authority is considered important: Benchmarking Against Competitors : DA provides a quick and easy way to gauge the potential ranking strength of your website against competitors. Hence, using Domain Authority as a relative measure rather than an absolute benchmark is more effective.

Domain 79

Domain Lead Ranking Lead Scoring SERP 79

Hubspot

FEBRUARY 8, 2011

We benchmarked these markers the Friday prior to the game so we could measure what changes occurred after the game. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Monthly website traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

We benchmarked these markers the Friday prior to the game so we could measure what changes occurred after the game. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Monthly website traffic.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Martech

NOVEMBER 3, 2021

In a large-scale analysis of SEO services , Backlinko found a direct correlation between spending and satisfaction. It takes rigorous planning to align your budget with your objectives, but this ensures that your funds are distributed in a way that supports your goals. For example, consider the following benchmarks.

Budget Programs 114

Budget Programs Spending Paid Search Agency Marketing Budget 114

Salesforce Marketing Cloud

DECEMBER 19, 2023

Distribution: The email variations are sent to their respective groups within the same time frame to minimize external factors affecting the results. For instance, if the goal is to boost open rates, set a realistic target percentage increase, such as a 5% rise in open rates over the current benchmark.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Content Marketing Institute

NOVEMBER 26, 2018

PwC’s annual Global CEO Survey – now in its 21st year – is an excellent example of a long-running, benchmark-setting study that influences decision-making. Traditional benchmarking surveys. The biggest no-no is confusing “causation” and “correlation” (sometimes called “association”). The concept of publishing research isn’t new.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Valasys

JANUARY 24, 2020

They must also competitively benchmark their content strategy from time to time. Automate Your Content Distribution & Frequently Analyze Your Content Pipeline: Once the content has been created, marketers need to distribute it across all the social platforms & across the web.

Efficiency 52

Efficiency Content Psychographics Work Management 52

Anyword

APRIL 29, 2020

But with paid content distribution almost a given with the current organic reach on the platforms, how do you build a campaign to effectively show relevant content to the right users who’ll convert? . Why do we consider the gate as a benchmark for engagement?

Cost per Acquisition 55

Cost per Acquisition Top of Funnel Facebook Campaigns 55

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Content Marketing Institute

JANUARY 16, 2018

For example, according to CMI’s 2018 Benchmarks, Budgets, and Trends research , 25% of B2B and 28% of B2C marketers report content marketing tools and technologies have contributed to their increased levels of success over the past year. These expectations of greater tech dependence are likely well founded. Chat up your customers.

Marketing AI 106

Marketing AI Budget Programs Marketing Automation Services Brand Identity 106

Outbrain

DECEMBER 12, 2018

As content marketing efforts continue to mature, and more brands embrace journalistic practices throughout their original brand storytelling, it only makes sense that marketers would want to take the initiative to collect and distribute their own original data. Becoming a Reliable Source for the Press.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

chiefmartech

NOVEMBER 21, 2015

While much of the marketing data now available does not leave room for anything beyond correlations, BI aims for good, old causality. Performance Management” is about tying marketing goals, forecasts or benchmarks to overall corporate goals. data models associated with relational databases).

Work Management 40

Work Management Marketing Management Resource Management Marketing Automation Services 40

DAGMAR Marketing

SEPTEMBER 4, 2018

But studies have shown a significant correlation, with high-ranking sites typically being the ones in which site visitors engage. As you incorporate SEO tactics into your digital marketing plan, you’ll want to benchmark your success. We can learn even more from Page Speed Insights. Measure Your Results.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74