Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

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Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

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Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

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Martech

MARCH 15, 2023

You may think your firm or agency has what I’m describing, but I’ve observed that most do not. Firms and agencies typically present their values as a list of qualities or phrases that reflect how their people treat each other. They differentiate your firm or agency and generate a competitive advantage.

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Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies.

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Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

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Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

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illumin

DECEMBER 8, 2023

That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. What is self-serve programmatic advertising? This option gives marketers better immediate control over their budgets, frequency, and creatives.

Enterprise Management 52

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Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. As part of the study , participants were administered oxytocin before watching public service advertisements.

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Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. One secret the legends of advertising didn’t know was the power of employee-generated content. Don’t the words “case study” just conjure up a picture of a yawnfest?

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B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

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Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. Bhutan Tourist Board: The power of research. Together they all were in a band called Bitter Hope.

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Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Even worse, and this happens too frequently, ask them to ask their social media agency what the strategy is for the year and why.

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Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Interviews. Live videos.

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Valasys

JUNE 27, 2023

The launch was accompanied by a captivating advertising campaign led by Ryan Reynolds’s Maximum Effort, showcasing these products. These findings depict an industry facing mounting pressure, as outlined in LinkedIn’s first-ever B2B Marketing Benchmark study released on the same day.

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QuanticMind

SEPTEMBER 29, 2023

Meta Releases New Ad Tools for the Holidays [:02] Speaking of holiday shopping , Meta is adding new ad optimization tools to its Business Manager suite, aimed at giving better control to advertisers looking to maximize performance in Q4. What’s Happening with TikTok Shop? [:06] Impulse buy, retail therapy… YOLO, right?!

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Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Outgrow

MAY 21, 2020

Top 15 Advertising Agencies on the East Coast USA. Did you know that the first advertising agency in the United States was in Philadelphia? Palmer set up the first advertising agency in Philadelphia around 1840. Since then, advertising agencies have come a long way.

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Martech

OCTOBER 28, 2022

This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on?

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Sprout Social

DECEMBER 5, 2023

Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands. Embracing diversity leads to better business outcomes, enhanced creativity and a positive societal impact.

Social Media 123

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ClickZ

JUNE 3, 2020

21% of marketers pulled creatives to prevent looking insensitive. Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Advertising (17%).

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Sprout Social

NOVEMBER 22, 2022

In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

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Valasys

AUGUST 30, 2023

How to Market New CoWorking Spaces [link] Recent studies predict that the number of coworking spaces worldwide will rise by over 20% between 2023 and 2024, after steady growth in 2022. Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads.

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ClickZ

JANUARY 22, 2021

30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. To address this, Vibenomics, a tech-driven AOOH advertising company partnered with IRI® to measure the direct sales impact of exposure to AOOH advertising.

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Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Case Study: Saatchi & Saatchi created this video commercial for St.

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Outgrow

APRIL 30, 2020

Top 15 Advertising Agencies in the Midwest USA. Confused about how to advertise your new product? We have put together a list of the top advertising agencies in the Midwest, USA. Advertising is the key to connect your brand with your customers, to tell your story in a way that people start loving you as a brand.

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Brandpoint

JULY 11, 2022

Email Newsletters Social Signals Author: Greg Swan, Chief Creative & Strategy Officer at The Social Lights Topic focus: Technical and future marketing, talks a lot about the metaverse, NFTs and social gaming. They’re great at analyzing marketing and advertising campaigns and keeping their readers informed.

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Resources Advertising Agencies Paid Search Agency Newsletter 106

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Anyword

OCTOBER 4, 2021

Building your customer base and getting new clients for your agency can be a challenge with ongoing competition. If you’re starting an agency , the chances are that you might not have a lot of clients initially. In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche.

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Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Here, we explore the findings of that study. Respondents were manager-level and above and reflected a mix of verticals.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

sagefrog

FEBRUARY 7, 2024

TikTok integrates AI with TikTok Creative Assistant, a chatbot-like tool assisting marketers in crafting tailored content and offering industry-specific insights. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience. YouTube will be featuring a lot of video “shorts.”

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Marketing AI Social Media Social Marketing B2B Marketing 67

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. And display advertising could be just the key to success! Video travel advertising can make a bigger impact.

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QuanticMind

SEPTEMBER 27, 2023

In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024. Marketers in the pharma industry are starting to realize that with a targeted and data-driven approach, they can tailor their targeting and creative to do more to maximize ROI.

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Bannerflow

NOVEMBER 9, 2021

Effective collaboration between a brand and an agency can sometimes be a challenge. While Komponent is the creative agency through which Saxo Bank’s display campaigns are scaled to all the different formats and variations they require. Together they produce amazing display advertising campaigns for markets around the world!

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Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Marketing is all about people. Let us explain.

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Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

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Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Read the full case study here. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture.

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