Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Many are now spending on ads to promote these products and updates. The ads are working apparently.

Spending 102

Spending Paid Search Agency Ads Allocation 102

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. Some 71% think U.S. That’s down 1.5%

Paid Search Agency 110

Paid Search Agency Spending Ads Planning 110

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. Switching to ad-based revenue models seems an obvious answer. Other statistics from the report. Why we care. Processing.Please wait.

Impressions 89

Impressions Paid Search Agency Ads Mobile Advertising 89

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Oktopost

JUNE 30, 2021

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. Marketers who learn how to use Facebook Ads effectively can gain a distinct advantage over competitors who mistakenly write the platform off. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Choozle

MARCH 18, 2022

With billions of websites across the open web, it can be challenging to know how to place your digital ads to guarantee you reach your target in-market audience. Amazon DSP Ads. Key advantages of Amazon Ads. And finally, Amazon offers free lookalike audience creation for any Amazon Ads campaign.

Amazon 84

Amazon Activities Ads Cost Per Click 84

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Martech

DECEMBER 6, 2023

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Adalytics claims.

Opt-out 111

Opt-out Advertising Agencies Advertisements Advertising 111

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. First, target them with a LinkedIn ads campaign. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Marketing Insider Group

AUGUST 17, 2020

You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. During the Event. Attendee Demographics. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Reporters know how to get to the heart of a matter to touch readers emotionally.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

ClickZ

APRIL 18, 2020

Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Surprisingly, consumers appreciate brands addressing the current situation in their ads.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

ClickZ

JUNE 3, 2020

Social media ads saw the biggest set back while print and TV ads followed. A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. Almost another third reported having fewer staff members . Major reasons why marketers pulled ads.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Marketers are ready to embrace AI in the retail media space.

Marketing AI 115

Marketing AI Media Paid Search Agency Privacy 115

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 63% of respondents said they noticed ads from the solution provider they chose during the research phase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Click here for survey Get MarTech!

Guidelines 101

Guidelines Deliverability Transparency Click Rate 101

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 101

Social Media Studies Media Branding 101

Top Rank Marketing

JUNE 30, 2023

Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Marketing Report 119

Marketing Report Allocation B2B Marketing B2B 119

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

SmartBrief - Marketing

MAY 3, 2024

AI is helping to spur OOH’s momentum “Out of home drives higher recall, higher engagement, and is more trustworthy than any other medium,” said OAAA President Anna Bager well into her keynote , and proceeded to outline some of the poll and survey results that proved that OOH is having its “moment.” This figure really blows my mind.

Marketing AI 70

Marketing AI Advertisements Advertising Guidelines 70

ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. of all US OOH ad spending. billion) making the total mobile ad spend budget this year to $91.52

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 112

Privacy Google Advertising Agencies Paid Search Agency 112

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Taking control of video ad inventory.

Paid Search Agency 100

Paid Search Agency Video Marketing Ads Service 100

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% advertising market recorded a rise in year-over-year ad spending, with a 3.2 Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95

ClickZ

AUGUST 14, 2019

.” More podcast listeners, more podcast ads. 60% of podcast listeners report looking up a product or service after hearing a podcast ad — and a quarter of those searches turned to purchases. The report found that 72% of podcast listeners believe the quality of podcasts is increasing.

Work Management 88

Work Management Marketing Management Ads Ad Frequency 88

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 114

Gartner Marketing Report Planning Paid Search Agency 114

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Statistics from the resonance portion of the survey showing the emotional connection to promotional products: 71% felt happy.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Buffer

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. The value of Facebook Stories ads. Digiday also revealed that flight-booking service Hopper has seen both Facebook Stories and Instagram Stories ads performing better than ads in Facebook’s news feed and in Instagram’s feed.

Paid Search Agency 99

Paid Search Agency Facebook Advertising Agencies Ads 99