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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. In fact, there are many steps to managing the grant and ensuring the ads you create perform well. That’s why we’ve created this guide! With that in mind, let’s begin.

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5 Types of AI All Marketers Should Know About

Marketing Insider Group

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. AI aids in this by continuously monitoring ad performance across platforms. This type of AI ensures that ads reach the right people at the right time, maximizing the return on advertising spend.

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Google Ads to deprecate enhanced CPC for search and display ads

Martech

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options. Anthony Higman shared the email he received from Google about this update on X. Why we care. Processing.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. The modern era of MarTech is great, isn't it? Wait a second - that wasn't part of the plan. Since when did a 1.5%

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Everything You Need to Know About Ad Tags and Click Tags

Bannersnack

5 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

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Optimistic marketers increase expected ad spend

Martech

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Dig deeper: RMN ad spending up 26% but questions remain Interestingly, the report notes that goals can vary by channel. Processing.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing Why functioning like a newsroom works How a structured approach to content creation and marketing can bring your brand (..)

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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

Adding an Account-Based approach makes it even more difficult to get the content right. Instead of stressing about your ABM campaign content, join Mason Cosby, Gravity's Director of Growth, to learn: The 9 different approaches to ABM. As a result, they don't see proper account engagement.