SendX

FEBRUARY 21, 2020

Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower. Why so many emails, though? So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed.

Email Marketing 284

Email Marketing B2B Marketing B2B Planning 284

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” You Domain has a poor reputation C).

CAN-SPAM 284

CAN-SPAM Domain Deliverability Phishing 284

SendX

APRIL 16, 2021

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Having your email sent in a plain text email would also give you a very high open and click-through rate compared to sending an HTML version view.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

Litmus

MAY 8, 2025

An email deliverability audit is an effective technical method to increase the open rate. Yet, 22% of email geeks who took our survey admitted they dont measure their email deliverability rate for their email marketing campaigns, or arent sure if they do. Improve your deliverability rates and reach more inboxes.

Deliverability 73

Deliverability CAN-SPAM Domain Budget Programs 73

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Act-On

NOVEMBER 7, 2023

Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. Click Rate: Number of clicks divided by number of emails delivered. But never fear! We’ve got you.

Deliverability 244

Deliverability Top of Funnel CAN-SPAM Best Practices 244

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

sagefrog

FEBRUARY 17, 2025

Dynamic content adapts messaging based on industry, job title, or browsing behavior, while AI-powered subject line optimization increases open rates by testing multiple variations. Engaging Content Drives Clicks in Email Marketing for B2B Engaging content drives action, not just opens. Timing also plays a key role.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

Email Marketing 128

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 128

Litmus

DECEMBER 2, 2024

If you go a little bit outside of it, it opens your eyes to some possibilities of how other teams use data to make interesting decisions, how they do segmentation, how they use progressive profiling design choices.” Adding social signals, like the number of likes, to encourage engagement on social media.

Email Campaigns 65

Email Campaigns Webinar Metrics Top of Funnel Campaigns 65

Adobe Experience Cloud Blog

JULY 7, 2016

I’ve grouped them into the categories of evaluation, growing and profiling your list, segmentation and targeting, and email frequency: Email Marketing Evaluation. Q: Given the increasing number of email clients that download images automatically, h ow important are open rates as a metric now ? .

Email Marketing 91

Email Marketing Ad Frequency Paid Search Agency Webinar Metrics 91

ConvertKit

MARCH 19, 2021

Your conversion rate from site visitor to subscriber is under 2%. Your opt-in forms give people a place to sign up for your newsletter , though you may also be doing some one-on-one outreach to find your earliest subscribers. Your subscribers may be struggling to connect with your content if: If your open rate is below 30%.

Newsletter 120

Newsletter Advertising Benchmark Open Rate Click Rate 120

Single Grain

JUNE 12, 2019

Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). According to Marketing Land , push notifications: Sent between 10 am-1 pm receive a 15% click-through rate.

Banners 111

Banners Click Rate Segmentation Mobile Marketing 111

Litmus

APRIL 4, 2024

Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. “A

Email Marketing 111

Email Marketing Deliverability Tips Work Management 111

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Conversion rate Depending on your ESP, this campaign-level metric might be reported in your dashboard. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 121

Budget Programs Long Tail Marketing Ad Frequency Click Rate 121

Martech

JANUARY 31, 2022

If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In But they will tolerate it if they have some say in how they are notified. So, the shortcomings?

Contacts 98

Contacts Work Management Opt-out Lead Ranking 98

Optinmonster

APRIL 11, 2024

Use Double Opt-Ins 3. Email delivery rate refers to the percentage of your emails that are accepted by your recipients’ email servers, regardless of the folder your messages end up in. Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters.

Deliverability 105

Deliverability CAN-SPAM Work Management Opt-out 105

Martech

FEBRUARY 4, 2022

This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. Compliance.

Deliverability 113

Deliverability Work Management Marketing Management Marketing AI 113

Optinmonster

JUNE 14, 2024

Email open rates , click-through rates (CTR ), and other conversion rates are calculated as a percentage of the total number of emails sent. This improves your open and CTR percentages. By cleaning our own email list here at OptinMonster, we’ve achieved phenomenal open rates for our campaigns.

Conversion 105

Conversion CAN-SPAM Work Management Deliverability 105

Hubspot

JUNE 8, 2017

A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. And in some cases, the cause of drop-off had something to do with the frequency at which we were sending these emails. Improve clickthrough rate. Step 3: Subscriber receives the email.

Email Marketing 78

Email Marketing Hubspot Clickthrough Lead Ranking 78

Litmus

DECEMBER 13, 2024

What makes BIMI extra interesting for email marketers is that verifying with BIMI can unlock brand imagery in the inbox and/or a blue verified checkmark, depending on the email client, which adds credibility to your messages and can (theoretically) increase your open rates.

Deliverability 67

Deliverability CAN-SPAM Opt-out Domain 67

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SmartBug Media

SEPTEMBER 25, 2020

Or (one of my favorite ideas) consider an ungated thought leadership piece, but pair it with a conversational bot that engages the reader with questions around what they’re reading -- and leads them towards an opt-in if they’re ready. Compress images before adding them to your website; keep them under 100KB if possible.

Top of Funnel 69

Top of Funnel Demand Industry CMS B2B Thought Leadership 69

Litmus

JUNE 23, 2022

A/B testing and frequency capping could become more challenging. Use the data in your CRM to personalize by adding someone’s name, incorporating timed content to drive a sense of urgency, or adding an image or call-to-action (CTA). Or, check out the full piece on Forbes.

Privacy Protection 70

Privacy Protection Personalization Privacy Mobile Advertising 70

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Detecting drops in engagement early is essential.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SmartBug Media

NOVEMBER 4, 2022

Open rates. If your content is solid and you’re not sending emails too frequently, your open rate should be between 15-25 percent. Bounce rate. Your bounce rate is a measure of the number of people who abandon your email without taking an action. A low bounce rate is no higher than 3 percent.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Ontraport

NOVEMBER 4, 2019

At this point, your audiences are cold — meaning these people are nameless (not in your CRM database), and you’re trying to do two things: “Cookie” them so that even if they don’t opt in for anything or give you their contact information, you can at least retarget them. Stats to track in the Attract stage. Cost per click (CPC).

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

CoSchedule

JANUARY 12, 2023

By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. “I didn’t plan to become a creator. Your download should start shortly. Or you can download it manually here. Download Now.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Litmus

OCTOBER 15, 2024

It’s also worth noting that 79% of UK consumers are more comfortable seeing contextual ads than behavioral ads, which may influence your targeting strategy. It’s also worth noting that 79% of UK consumers are more comfortable seeing contextual ads than behavioral ads, which may influence your targeting strategy.

Marketing & Strategy 74

Marketing & Strategy Terms and Conditions Work Management Ad Frequency 74

ConvertKit

DECEMBER 3, 2019

ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. This means we mostly focus on open rates, click rates, and conversion rates to indicate the performance of a sender’s deliverability.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

illumin

DECEMBER 13, 2023

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Open rate Open rate is another critical and popular metric among marketers.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Optinmonster

DECEMBER 5, 2022

Your email list is an asset that you have complete ownership over, unlike social media or PPC ads. There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. Opt-in Form. Why is it called an email funnel?

Top of Funnel 79

Top of Funnel Marketing Funnels Email Marketing Conversion 79

Whale Pages

FEBRUARY 21, 2020

Don’t get caught up in thinking about sending frequency, triggered emails, transactional emails, deliverability, spacing between emails in your drip campaign or other technical details. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Litmus

JUNE 5, 2025

Validity found that inbox placement rates decreased to 83.5% Unsubscribes and unsubscribe rates via the direct unsubscribe link in your email have no known effect on your email sender reputation or deliverability. Poor deliverability means all of the hard work it takes to get an email out the door goes to waste.

Deliverability 75

Deliverability CAN-SPAM Opt-out Validation 75

Delivra

SEPTEMBER 21, 2021

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Adding them to more subscriptions than what expressly signed up to. With that said, we’d love to give you some pointers about common deliverability mistakes made and how to avoid them.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Valasys

AUGUST 20, 2019

Besides, Email Marketing is also beneficial for sharing third-party ads. According to a report by Yes Lifecycle Marketing, Emails with personalized subject lines have 50% higher open rates. Personalized emails are more likely to be clicked-on & opened up. billion in 2017 which is projected to reach 4.3

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58