Remove Ad Frequency Remove Open Rate Remove Opt-in Remove Phishing
article thumbnail

Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

article thumbnail

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. Compliance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Email Deliverability Guide Ever

Act-On

Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. Click Rate: Number of clicks divided by number of emails delivered. But never fear! We’ve got you.

article thumbnail

Email Deliverability: How to Get More Emails in Inboxes (2024)

Optinmonster

Use Double Opt-Ins 3. Email delivery rate refers to the percentage of your emails that are accepted by your recipients’ email servers, regardless of the folder your messages end up in. Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters.

article thumbnail

The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them.

article thumbnail

9 Things That Can Hurt Your Email Deliverability

Delivra

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Adding them to more subscriptions than what expressly signed up to. With that said, we’d love to give you some pointers about common deliverability mistakes made and how to avoid them.

article thumbnail

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” You Domain has a poor reputation C).

CAN-SPAM 257