Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SalesIntel

JUNE 13, 2023

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. By doing this, you will clearly communicate to subscribers the purpose of capturing their email information and any other data analytic purposes.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Optinmonster

MARCH 16, 2020

And that’s why, in this guide, you’re about to learn how to segment your email list and get a huge leg up on your competitors. Lead Magnets: Finally, you’ll need to create some lead magnets that will allow your website visitors to self-identify as belonging to one of your segments.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. However, that doesn’t mean that all email programs are compliant yet. Get compliant and stay compliant.

Opt-out 98

Opt-out Opt-in Acquisitions Ad Frequency 98

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Google has announced plans to phase out third-party cookies in its Chrome browser in late-2023.

Marketing Automation Services 114

Marketing Automation Services Privacy Enterprise Management Work Management 114

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Ontraport

NOVEMBER 4, 2019

We all have a few mental to-dos on our plate that we know will make a positive impact once they’re done, but we procrastinate getting started because it’s overwhelming. One of the easiest ways to track at every stage of the customer lifecycle is through use of UTMs. Stage 1: Attract. Stats to track in the Attract stage.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Schubert B2B

FEBRUARY 5, 2019

Data can be incredibly valuable and can help guide your marketing strategy, but not all metrics are created equal. So, which marketing analytics should you pay attention to? Here are a few of the metrics every B2B business should be looking out for. Marketing qualified leads. Sales qualified leads. Impressions.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

ConvertKit

DECEMBER 16, 2021

The last time I went to Vegas, I hastily put $20 into the slot machine and * poof *—it was gone faster than the time it took me to pull it out of my wallet. I called it a day and decided my money was better spent on places where I knew I’d get a good return—like the Sugar Factory. Enter Facebook Custom Audiences.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Schubert B2B

FEBRUARY 5, 2019

Data can be incredibly valuable and can help guide your marketing strategy, but not all metrics are created equal. So, which marketing analytics should you pay attention to? Here are a few of the metrics every B2B business should be looking out for. Marketing qualified leads. Sales qualified leads. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Schubert B2B

FEBRUARY 5, 2019

Data can be incredibly valuable and can help guide your marketing strategy, but not all metrics are created equal. So, which marketing analytics should you pay attention to? Here are a few of the metrics every B2B business should be looking out for. Marketing qualified leads. Sales qualified leads. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Mailmunch

APRIL 26, 2021

Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick. When choosing one, consider these few points: Easy use. So, here we have a quick cheat sheet for setting up your blog!

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. You’ve successfully cleared one major hurdle: the fear of getting started. You can make your video content intentional from day one.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Convert

JULY 14, 2021

Sure, there are quite a few free and open source A/B testing tools out there. When you’re starting out, free tools like Google Optimize are great. There are many tools out there that cost $0 to run tests and give you results. But that’s not all. And much more depending on the tool you’re using.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Golden Spiral

JANUARY 4, 2019

Are they on your wish list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). They will give a big boost to lead generation.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Valasys

FEBRUARY 4, 2020

Customer data lies at the heart of data cleansing, processing, clustering & targeting & helps the marketers opt for a strategic approach to attract, engage, convert & retain their potential & existing customers. Contextual content is something that has always been imperative for B2B marketers.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

OCTOBER 27, 2019

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. You’ve successfully cleared one major hurdle: the fear of getting started. You can make your video content intentional from day one.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels.

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Hubspot

AUGUST 13, 2015

It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. But even though we've always had anecdotal evidence that more subscribers leads to more traffic, I wanted some actual data to back it up.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. According to statistics, last year, U.S.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators. Conversion is just one facet of the total email journey.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Hubspot

AUGUST 8, 2012

If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand. And here's how to do it.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

JUNE 7, 2012

When you move to a new IP address for sending your emails, it’s very important not to send emails to your whole list all at once. They will typically use one IP address, send out thousands of unwanted emails, and then move on before their IP address can get blacklisted. Next, make sure your email list is healthy.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Choozle

MARCH 2, 2024

If you’re looking to thrive in a world without third-party cookies, check out thi s comprehensive guide that provides a path forward with strategies that you can deploy today. Montulli explored various potential solutions before ultimately opting for the cookie, a decision he later elaborated on in a blog post.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Outgrow

JULY 3, 2020

These people can be the ones who subscribe to your newsletter or are simply interested in your services. Your users should willingly ‘ opt-in ’ to receive emails from your brand. Sleeknote helps you put slide-ins and pop-ups on your website. They offer one of the best popup builders in the market. conversion rate.

Marketing Automation Services 52

Marketing Automation Services Tools Ad Building Outgrow 52

Opt Intelligence

JUNE 5, 2019

The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. Yes, it’s best to convert a lead to a customer as soon as possible. But it pays to continue to nurture not just leads, but current customers and prospects as well. Develop Targeted Offers. Schedule Emails.

Lead Nurturing 41

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Scoring 41

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

accelerate agency

APRIL 11, 2023

You could be watching your favorite show on Netflix or hosting a web conference. Read on to learn more about SaaS and how it works, the SaaS companies to watch in 2023 and beyond, and how to get started incorporating SaaS applications into your everyday business functionalities. billion by 2024. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Hubspot

APRIL 3, 2012

it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one -- and on average those current customers of yours spend 67% more than a new one. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 28

Loyalty Lead Ranking Lead Scoring eCommerce 28

Valasys

NOVEMBER 5, 2018

When on the contrary they are just. Haven’t set a process for qualifying leads. Haven’t mapped out their buyer persona. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Optinmonster

MARCH 8, 2023

According to a study by Campaign Monitor, for every $1 spent on email marketing, the average return on investment is $44. They can also be customized to target specific subscriber segments based on interests or behaviors. TheSkimm’s email marketing campaigns focus on growing its subscriber base and engaging its audience.

Email Marketing 135

Email Marketing Campaigns Work Management Marketing Management 135

Single Grain

JULY 7, 2023

Work With Us Understanding Outsourced Advertising First of all, let’s define what exactly we mean by outsourcing advertising. Outsourcing advertising offers numerous benefits, including cost-efficiency and efficacy (more on that later). But how does this growing trend differ from outsourcing marketing and how does it work in practice?

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Convert

JULY 10, 2023

However, if you own a “CRO” program, or if your agency/business runs experiments, and yet, you’re facing these four all-too-familiar signs of stagnation, stick around, my friend. Read it all. Also, adding to cart isn’t a guarantee of purchase. You again opt for steep discounting. But now, most tests “lose”.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

Marketing Insider Group

DECEMBER 8, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 344

Lead Ranking Lead Generation Paid Content Lead Scoring 344