Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. These webinar tools facilitate immediate information and feedback exchange between you and your targets. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Luckily, there are many ways to promote your webinars before, during, and after the events.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting. Offer gifts.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Craft a brand image to stick out among the crowd.

Promotion 95

Promotion CMS Development Work Management Business 95

Webbiquity

OCTOBER 11, 2022

Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Avoid being spammy by only posting high-quality content relevant to your audience and responding promptly to questions, advocacy, and complaints. Build an Opt-in Email List.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Of course, promote it via social media. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Anyword

OCTOBER 12, 2022

Whether you’re a professional writer, influencer, or a business looking to benefit from affiliate marketing, knowing how to successfully co-create content is an essential skill to have in your repertoire. But when co-creating content hits the sweet spot, it can be wildly successful. ‘ Tips for Co-Creating Content.

Tips 98

Tips Content Ad Exchange Intent 98

Heinz Marketing

FEBRUARY 25, 2021

This week, I’m attending B2B Marketing Exchange where marketing leaders across the B2B space are discussing how to move past the pivot of 2020 and implement new channels and strategies for 2021. So far, I’ve been extremely impressed with the format, variety, and content of the sessions. Update existing content.

Top of Funnel 103

Top of Funnel Content Advertising Funnels Ad Exchange 103

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. For the content to take off and deliver results, you have to promote and amplify it. Why Distributing Your Content is Essential for Success. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. How to market to Baby Boomers: 9 content strategies to consider. Here are nine content marketing tips to remember when targeting Baby Boomers: 1.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Encourage creative freedom because it usually leads to more authentic content delivering a deeper impact. Long-term partnerships where influencers regularly promote a brand.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Maybe, you’ve even left that business a review.

Paid Content 122

Paid Content Advertising Agencies Planning Word of Mouth 122

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing.

Ad Exchange 145

Ad Exchange Intent Signal Viral Marketing Distribution 145

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Martech

OCTOBER 18, 2021

Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.” ” In particular, pay attention to consumer demand for a value exchange within the ad context. ” DEI is another key to success. . Why we care.

Advertisements 109

Advertisements Advertising Ad Exchange Paid Search Agency 109

Contently

JANUARY 11, 2023

Consumers can’t leave the house without seeing an ad. Content gating has historically been the most popular way to encourage customers to provide information, but it’s quickly becoming a deterrent. You want your content to be read and get that engagement; free content is becoming more and more relevant.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Scoop.it

JANUARY 5, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 92

Education Brand Identity Branding Marketing Management 92

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? I’ve lightly edited our exchange. I’ve lightly edited our exchange. Joe’s Friend, New York.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Businesses utilize targeted advertisements and engaging content to capture audience interest and nurture them through the sales funnel. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. These individuals are more likely to engage with your content, respond to your calls to action, and ultimately convert into paying customers.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. According to a study, in comparison to traditional advertisements, 70% of internet users learn from content before purchasing a product.”.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

SmartBug Media

JANUARY 23, 2023

Each new subscriber added to your list is worth an actual dollar amount. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Hubspot

APRIL 20, 2020

For me, when I think of incredible content marketing campaigns, I turn to fast food. If enough people participate in the exchanges, a campaign can go viral. Let's take a look at the favorites of HubSpot content marketers. One of my favorite recent content marketing campaigns is Pepsi Max’s Uncle Drew series.

Hubspot 97

Hubspot Content Marketing Campaigns Planning 97

Martech

APRIL 20, 2022

When asked what kind of promotional offer would prompt sharing their email address, consumers favor cost savings. This explains why 90% would rather view ads than pay for digital content or services, at the same time that 70% prefer to opt-out of ad tracking, according to Tinuiti’s study. It can’t be for naught.

Advertisements 112

Advertisements Advertising Privacy Ad Exchange 112

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). . Creator or content creator is more common these days. Reposting Instagram influencer content.

Paid Content 107

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 107

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. Content marketing.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131