Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX.

Marketing Management 113

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 113

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Then the 2010s saw many enterprises undertake “customer journey mapping” projects, often led by external agencies conducting specialized workshops to uncover “as-is” and “to-be” customer journeys.

Vendors 134

Vendors Lead Ranking Advertising Agencies Touchpoints 134

Vision Edge Marketing

AUGUST 17, 2021

Make it a quarterly habit to attend workshops with your team so you and your team to hone skills together. It might be time to take a hard look at your current patterns and see where there may be opportunities to improve in critical areas, such as customer acquisition, customer retention, new product adoption, and customer lifetime value.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Launch Marketing

MARCH 27, 2024

When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. Whether you’re on the brink of a B2B acquisition or already immersed in the process, it’s crucial to consider strategies to unify your brand strategy and messaging effectively.

Acquisitions 118

Acquisitions Branding Brand Identity Marketing & Strategy 118

LeanData

SEPTEMBER 21, 2020

From engaging keynotes, insightful track sessions, and actionable workshops, there is no shortage of educational content for you to consume. Pam Goodwin, Senior Director, Customer Acquisition Marketing, Workhuman. OpsStars Day 2 will feature hand-on workshops. Advance Your Knowledge.

Peer-to-peer 52

Peer-to-peer Forecasting Class Education 52

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Host Webinars and Online Workshops Hosting educational webinars, podcasts and workshops can establish your brand as an authority in your niche, attract a targeted audience, and generate leads. How can you avoid becoming one of those?

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

ClearVoice

AUGUST 14, 2023

Talent acquisition is more competitive than ever. Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. Employee spotlights and success stories Featuring employee spotlights and success stories can have a tremendous impact on acquisition.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Matchcraft

OCTOBER 24, 2019

It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor. The workshops help advertisers better understand the tools that are being used to manage their campaigns. Workshops are the best way to do mass targeting – one workshop, many advertisers. .

Work Management 63

Work Management Marketing Management Mobile Advertising Training 63

Terminus

APRIL 28, 2020

Retention is becoming the new acquisition. This is how it will play out: Retention Is the New Acquisition. Marketers will need to shift from an acquisition mindset to a lifetime value mindset, with the same emphasis (time and effort) placed on expansion as on top of the funnel. And it’s about time. No selling is involved.

Top of Funnel 56

Top of Funnel Marketing Funnels Account Based Marketing Planning 56

KoMarketing Associates

JANUARY 26, 2017

This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. What makes this year even more special is I’ll also be holding a Content Marketing Workshop the day before the show starts. Session : Content Marketing Workshop. Location: Orlando, FL.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Choozle

APRIL 9, 2024

This could involve attending workshops, reading relevant literature, or conversing with colleagues from diverse backgrounds. Christine’s expertise encompasses talent acquisition, performance management, employee relations, training and development, benefits administration, key initiatives, and compliance.

Peer-to-peer 67

Peer-to-peer Education Guidelines Lead Scoring 67

Vision Edge Marketing

JANUARY 10, 2019

Create a contact plan for each account and try to time it with triggering events (budgets, acquisitions, etc.). Or better yet, tap our expertise and take off with our Customer Journey Mapping Workshop. Develop a personalized value-based strategy for each account. Define the buying behaviors for each stage in the process.

Account Based Marketing 136

Account Based Marketing ABM Touchpoints Best Practices 136

Sales Engine

AUGUST 20, 2015

At other times, the change is more challenging as with a client whose merger and acquisition activities led to a real cultural clash between the two recently merged firms. This is a six month engagement which kicks off with a full-day workshop and teaches clients four powerful business story structures.

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

LeanData

OCTOBER 5, 2021

From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Day 2 of the OpsStars annual conference centers exclusively on hands-on workshops with subject matter experts facilitating sessions on the buyer experience, marketing operations, revenue team frameworks, and the modern marketing funnel.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

LeanData

MAY 6, 2022

After its acquisition by Forrester, the model is now branded the B2B Revenue Waterfall, and it focuses on buying groups — called demand units — rather than traditional leads. . Regarding the “build versus buy” dilemma faced by so many, Liz and her team invited several vendors, including both Forrester and LeanData, to a workshop.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Tomorrow People

MAY 4, 2021

Tomorrow People will deliver a comprehensive programme of activity, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing. Learn more about Tomorrow People on their website. www.tomorrow-people.com.

Lead Generation 31

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 31

SnapApp

SEPTEMBER 18, 2018

Today, they work together to lead workshops and offer one-on-one consulting for marketers who are in that same boat. If you’re interested in hearing more about those early-career lessons, we decided to air our biggest mistakes in a live workshop last spring. How did you two come together in the beginning? How cool is that?

Top of Funnel 48

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 48

EveryoneSocial

FEBRUARY 10, 2023

For more ideas on how to improve your recruitment and application processes, check out this detailed post on talent acquisition strategies. Invest in professional development opportunities for employees, such as training, workshops, and certifications. Be flexible with terms of employment. Generate My Report → 5.

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

Heinz Marketing

JUNE 7, 2021

So, part of what I love about it is, as a sales leader, I am not just thinking about client acquisition. And now, for those organizations to think not just about acquisition, but the overall lifetime value. So the lifetime value versus client acquisition cost ratio. Kelley: Sure and thank you for that. Kelley: Absolutely.

Forrester 120

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

For example, a workshop that accepts only a dozen or so people will have vastly different outcomes to a 2,000-attendee conference. Education- and acquisition-driven goals include: New customer acquisition. Customer acquisition. Setting marketing goals is nothing new. These technologies can include your own product.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Strategic-IC

MAY 30, 2023

In action, this can be anything from showing up as a sponsor to events, to supporting key initiatives within your target account, offering customized workshops and presentations to help empower key decision-makers, and providing your target accounts with the resources and support they need to achieve their goals.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Hubspot

MARCH 31, 2021

When you run an event, there are bound to be questions about registration, access to certain workshops, and more. Do you have great repeat customers but not enough new acquisitions? Were you satisfied with the amount of activities/workshops? This question lets you know that your audience knew where to go if they had a question.

Customer Surveys 91

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 91

Tomorrow People

AUGUST 10, 2021

This latest partnership follows a number of recent client acquisitions for Tomorrow People, among them maritime data provider Lloyd’s List Intelligence (Informa). The agency’s international roster of clients also includes Castrol, Acquia, and Signicat. www.tomorrow-people.com. About Telmar.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31

MKT1

FEBRUARY 27, 2023

This can then turn into a larger community that drives customer acquisition and loyalty. Upcoming event: 2 day, 4 hour Website Workshop March 23 and March 24th , 9-11 AM PT both days. This workshop brings to life our most popular newsletter on building a more effective homepage and dives deeper into increasing web conversion.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Whale Pages

MAY 26, 2020

Before we jump in, I just want to remind you that if you’re interested in learning how to develop no-code projects, then consider enrolling in our no-code development course where you’ll workshop your own projects from start to finish. For example, we have a SaaS acquisitions marketplace that was built using this free wordpress plugin.

CMS Development 59

CMS Development Examples Paid Search Agency Work Management 59

Sana Commerce

NOVEMBER 28, 2023

Identify your main traffic acquisition channels: Determine where your primary traffic is coming from to allocate resources effectively. Join us for our workshop on boosting B2B web store adoption rates. Monitor your store’s KPIs and metrics: Keep an eye on your store’s KPIs and metrics to assess its overall performance.

Optimization 52

Optimization B2B Business Conversion Rate 52

DemandBase

FEBRUARY 10, 2020

The bottom line is it’s important for ABM users to gain maturity for many reasons, among the most important is the acceleration of revenue, customer acquisition, and ROI. If you found this helpful, make sure don’t miss the opportunity to sign up for our next workshop series: Listen Up: This Is How You ABM.

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

Martech

JANUARY 12, 2022

Lean Marketing is about being agile, about viewing each campaign or marketing activity as one step in the ever-improving progress towards customer acquisition and ultimately customer satisfaction. Team Improvement Workshop. Lean Marketing. Scrum is a process framework used to manage product development and other knowledge work.

Planning 117

Planning Digital Asset Management Work Management Marketing Management 117

Mereo

OCTOBER 1, 2020

These efforts can center around product launches, merger and acquisition assimilation , scaling the sales system and more. In-person workshops will likely transform in the future to incorporate at least some virtual characteristics as teams come together to create what sales needs.

Work Management 71

Work Management Marketing Management Buyer's Journey Ad Exchange 71

Cintell

NOVEMBER 9, 2015

It’s not done in a one or two-day workshop. It all matters for persona development. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. It takes research and time. This is not a quick activity. Her Philosophy: The best marketing advice she’s heard: Never be afraid to fail.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Strategic-IC

JULY 14, 2021

How many join peer groups, workshops, etc. If you are focused on the right accounts, then whatever your objective is - meetings booked, workshops attended, demo requests, etc. Customer Acquisition Cost (CAC). Are you having ‘serious’ conversations with these stakeholders? ?. How many sales conversations are you generating? ?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

Terminus

OCTOBER 5, 2021

It can be something specific like a new nifty feature (like Perq’s AI leasing assistant below) or a large announcement like an acquisition or new product line. Do you have an upcoming webinar, virtual workshop, or in-person dinner or party coming up? And if you’re going to introduce something new, make it look cool. Make it intriguing.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Engagio

MAY 2, 2018

This gives sales development time to plan their workload in advance so we can take full advantage of the investments we’re making in acquisition and account engagement. At Traackr, we do this a few ways: We have biweekly syncs between the marketing and sales development teams where we align on campaigns, upcoming events, and new content.

Account Based Marketing 76

Account Based Marketing Enterprise Management Work Management Marketing Management 76

Content Marketing Institute

OCTOBER 21, 2017

We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we prepare for what’s next. This Old Marketing example of the week. (1:09:25):

Lead Ranking 66

Lead Ranking Content Marketing Content Blast Campaigns 66

Top Rank Marketing

AUGUST 21, 2023

And then the other one was acquisitions. We want to do that when it comes to content marketing, but you also have to look at acquisition. October 4th is when the workshops are happening, with the main conference on October 5th and 6th. You can see results right now if you have the cash to do that.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70