Martech

JANUARY 11, 2024

Treat purchase stage data with the same level of care as data collected during the acquisition stage. Data sharing and third-party disclosure. Data storage and handling. Implement robust security measures to prevent unauthorized access and misuse.

Purchase 86

Purchase Marketing AI Optimization Customer Satisfaction 86

NetLine

JANUARY 18, 2024

Enhancing Acquisition Strategies Historically, retargeting emerged as a solution to the limitations of traditional display advertising. Understanding these narratives is key in applying a ‘first-party data-first’ approach effectively.

Google 52

Google Privacy Lead Ranking Intent 52

DealSignal

FEBRUARY 20, 2024

The gold standard is how much it costs to acquire a new business, aka Customer Acquisition Cost (CAC). That said it’s perfectly fair game to answer questions with pointers to your site, but do so sparingly and with full disclosure as to your role with the company. That’s DealSignal.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

6sense

DECEMBER 8, 2021

In a world of finite resources, there is an opportunity cost to that yes, such as a higher-than-anticipated customer acquisition cost, a dilution of our brand, or a stressed-out and overworked team. Full disclosure: Salesforce is a partner of 6sense.). So, I think a lot about how I can say no to say yes. is a no or a yes.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

Hinge Marketing

APRIL 19, 2018

You can think of it as a roadmap to help marketing leaders like you navigate a merger or acquisition. Mergers and acquisitions (M&As) can create friction, especially among employees. With mergers and acquisitions come pre-existing resources. As I mentioned, mergers and acquisitions can be traumatic. Don’t be shy.

Work Management 62

Work Management Marketing Management Planning Acquisitions 62

Hubspot

MAY 6, 2024

In an interview with Fortune in January 2024, Aileen Lee said it's impossible to know the exact number of unicorn companies because of geography and disclosure issues. The transition from private to public or acquisition status leads to the loss of unicorn classification; for instance, Uber and Dropbox ceased to be unicorns upon their IPOs.

Startups 44

Startups Marketing Management Statistics Thought Leadership 44

chiefmartech

AUGUST 29, 2022

Disclosure: In case you didn’t already know, I’m the VP of Platform Ecosystem at HubSpot, which is why HubSpot examples pop easily into my head. The industry is converging around platform ecosystems, where the lines between services and software and between custom and commercial are blurring into the cloud.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Strategic-IC

FEBRUARY 16, 2021

But what if you want to do more growth marketing and new-level acquisitions? Alex: Full disclosure. But what if you want to do more growth marketing and new-level acquisitions? They seem like impressive results? So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. million [in pipeline].

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

NetLine

AUGUST 16, 2019

One simple way to validate compliance and validate data acquisition methods is to see if you can subscribe to the vendor’s mailings in any way. Privacy notices, and now geo-responsive GDPR verbiage/disclosures, make content syndication lead generation on our platform a secure choice for domestic or global B2B marketers.

Privacy 45

Privacy Privacy Protection Lead Ranking Branding 45

LeadSquared

OCTOBER 7, 2015

Well, Thailand is a land of culture, history and because of tourists, customer acquisition strategies! Full disclosure – I would have definitely smelled a rat had he waxed on about how he was doing a special deal only for me. For those of you who missed my first one, you can find it here. Why am I doing another post?

Advertising Agencies 52

Advertising Agencies Acquisitions Marketing & Strategy Lead Nurturing 52

NetLine

JANUARY 7, 2020

Improve Your Acquisition Strategy. Now is the time to experiment with new tools and acquisition methods. Ignoring advertising for a moment, what brings in the largest number of users? All of these pieces matter as you decide how to apply your first-party first thinking cap. Be proactive and find the best solution for you.

B2B Marketing 81

B2B Marketing Paid Search Agency Cross-Selling B2B 81

chiefmartech

MAY 12, 2020

Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. The lines can get blurry, as we certainly see in the martech space.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

KoMarketing Associates

APRIL 14, 2016

The information companies seed online can build brand perception as a market leader; compound SEO, reach, and awareness benefits; and create a pathway for critical data acquisition mechanisms. You should have a non-disclosure agreement, a contract detailing terms, and a scope of work describing expectations and deliverables.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Brandpoint

APRIL 16, 2019

While organic and social media traffic should be a large focus in your audience acquisition plan, referral traffic is just as important. Including this disclosure signals to Google’s site-crawlers that this is not a malicious attempt to game the system and that it’s not plagiarism. Diversify your audience to boost traffic.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Marketing Insider Group

MAY 21, 2014

In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event. And this keeps the attention of attendees and exhibitors for the entire course of the year.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Contently

JANUARY 12, 2017

Full Disclosure: American Express is a Contently client and should probably not take acquisitions advice from me.). It’s already responsible for the two most impactful TV channels of my childhood; why not save my favorite blogging platform? Microsoft/LinkedIn. Microsoft paid $26.2

Advertising Mediums 60

Advertising Mediums Paid Search Agency Buy Companies 60

Metadata

JUNE 16, 2021

Full disclosure: it doesn’t tell you exactly what to write on your landing pages. Now, she combines her “selling-not-selling” acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at every customer touchpoint. Like the one I’m about to show you.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Biznology

OCTOBER 19, 2011

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. And most of all, the disclosure here ensures that ex-Borders customers are informed about the transfer of their data and can take action.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. And most of all, the disclosure here ensures that ex-Borders customers are informed about the transfer of their data and can take action.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Biznology

OCTOBER 19, 2011

Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. And most of all, the disclosure here ensures that ex-Borders customers are informed about the transfer of their data and can take action.

Privacy Policies 80

Privacy Policies Opt-out Opt-in Privacy 80

Convince & Convert

OCTOBER 21, 2010

disclosure: ExactTarget is a Convince & Convert client). That doesn’t mean it’s not important, it just means that Facebook fan pages – like email – should be viewed much more as a customer loyalty and retention tactic, than as a customer acquisition tactic. It makes sense though, doesn’t it?

Paid Search Agency 137

Paid Search Agency Advertising Agencies Case Studies Facebook 137

Contify

DECEMBER 6, 2018

For example, competitors’ strategy can be analyzed by connecting the dots of information available in news coverage, company announcements on acquisitions, strategic partnerships, senior management hiring; disclosures in analyst calls, annual reports; analysis of content marketing, thought leadership articles, social media updates, etc.

Terms and Conditions 40

Terms and Conditions Marketing Management Curation Analysis 40

seo.co

SEPTEMBER 25, 2023

Client retention is even more important than acquisition for agencies. It will help you improve your reputation—plus, retention is cheaper than acquisition, so your profitability will soar. While we can and do showcase clients, unfortunately we are limited as most of our clients are under some form of non-disclosure agreement (NDA).

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Content Standard

OCTOBER 29, 2015

That data can support revenue in a number of ways: increasing lead generation and customer acquisition, tracking performance and analytics across multiple channels, and improving the personalization of content to customers. It often seems like a beneficial situation, since that disclosure of data can improve your own product.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing & Strategy Guidelines 40

Adobe Experience Cloud Blog

OCTOBER 24, 2011

Social media is not about lead acquisition, it’s about lead and customer nurturing. They only follow you if they know you- so thinking of it simply as lead acquisition is not the best approach. Disclosure: Jay has done some marketing programs with Marketo and I thought he was a cool guy even before the presentation.

Social Media 48

Social Media B2B Media Marketo 48

Choozle

DECEMBER 9, 2019

The disclosure requirements differ between CCPA and GDPR. This, in turn, creates pressure on marketers to develop better first-party data acquisition channels. Key differences that will impact marketers are: GDPR legislation is stricter about what data processing is allowable.

Privacy 41

Privacy Advertising Agencies Guidelines Case Studies 41

Convince & Convert

SEPTEMBER 11, 2011

(Admittedly, doing this well isn’t easy today, although companies like janrain are getting there fast, and certainly SalesForce is eyeing it big-time with their Radian6 acquisition). Disclosure: Klout sent me a bunch of free T-shirts we used as a giveaway for our book launch.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

B2B Marketing Savvy

SEPTEMBER 22, 2009

While a very reasonable starting point, these inherently carry a process driven thru some corporate legal step to validate claims, monitor information for appropriate disclosure, etc. with reviews not optimized for the real-time nature of Twitter communication. In traditional AR/PR schools this would be a “spokesperson&#.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

chiefmartech

JUNE 23, 2016

I joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. As we matured our digital and marketing operations practices, the need to tackle marketing technology as a focused executive priority became clear.

Work Management 71

Work Management Marketing Automation Services Marketing Management Lead Ranking 71

Martech Advisor

OCTOBER 3, 2019

These data prove valuable to marketers and their technology partners at every stage, as they can drive insights that lead to smarter and more efficient customer awareness and acquisition. Data is accessed across the ecosystem. GDPR has provided guidelines for regulations that are currently in nascent stages in the U.S.

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

readwrite

JULY 3, 2009

These first ads probably aren’t going to bring in enough cash to fuel a micro-app acquisition spree by Twitter , but this is the first clear public indication of one way the company is bringing in revenue. The whole world of Twitter is a green-field when it comes to rules of disclosure. And so it has begun. What do you think?

Paid Search Agency 40

Paid Search Agency Ads Microsite Aggregators 40

Biznology

JULY 17, 2012

When it comes to anticipating, identifying, and even responding to a crisis online, reddit cannot be ignored. This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Marketing Insider Group

AUGUST 10, 2010

Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm). Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm). Too many times, the reaction of B2B Marketers is to pull out the fire house and start fighting the latest fire. I think one of the most important factors to success in B2B markets is simple: Strategic and Integrated Marketing Plans.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

DAGMAR Marketing

FEBRUARY 28, 2019

Full disclosure: we’re listed on these sites as well). Review acquisition strategies and implementation. Therefore, if you’re willing to pay the ‘listing fee’ you can almost certainly ensure a listing on their page with nothing more than a virtual office or rented suite. Website design and development if needed.

Paid Search Agency 66

Paid Search Agency SEO Companies Advertising Agencies 66

B2B Marketing Savvy

SEPTEMBER 24, 2009

Disclosure: I have no assotiation – just like the site and service. Acquisition of Media Metrix in 2002 expanded the media intelligence services. The site is fed by tens of thousands of information sources and blog resources. Same for the others below) . A helpful tutorial steps through the process with point/click simplicity.

Social Media 40

Social Media Advertising Agencies Media Paid Search Agency 40

Heinz Marketing

JULY 26, 2021

I did feel like I needed to send full disclosure. .” So that the channel still keeps it a little bit under control because there’s a finite cost to sending things, so not everyone’s getting a gazillion things. Matt: So, we’re going to take a quick sponsor break here in a second.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106